Description
LinkedIn is filled with high quality prospects for every salesperson. Many of those prospects truly need what we have to offer. LinkedIn can be a great place to meet prospects and grow your sales network.
But there is a right and wrong way to interact with those prospects. No one likes being sold to. When someone sends you a solicitation email right after connecting through LInkedIn, the only thing they are trying to do is sell to you—and that does not feel good. Discuss the use of LinkedIn to qualify and develop prospects and how to effectively reach and engage buyers.
Your paper should meet the following requirements:
- 3-4 pages in length, not including the cover page and the reference page.
- Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses—in addition to your textbook. The CSU-Global library is a great place to find these resources.
- Make sure you properly cite and reference your sources according to theCSU-Global Guide to Writing and APA Requirements.
- Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need help, take advantage of the CSU-Global Student Success Resources including the section on Tools for Effective Writing.
Refer to the Critical Thinking Rubric available in the Module 2 Folder for information on grading details.
Important Note: This must be written in a mans perspective.
Explanation & Answer
Attached.
Running head : LINKEDIN MARKETING
Using LinkedIn to qualify, develop prospects, and engage buyers
Names:
Institution:
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LINKEDIN MARKETING
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Using LinkedIn to qualify, develop prospects, and engage buyers
LinkedIn is a good source of business prospects. However, the process of developing
prospects requires a careful plan so as to ensure that one’s time and efforts are spent in a
productive way. LinkedIn is inarguably one of the best social networks for businesspeople
and particularly due to its large number of business users (Carter, 2013). However, this makes
it a mixed platform where people from different businesses and with different interests can be
found. In order to ensure that one’s process of developing prospects is successful, there is a
need to plan and qualify the prospects. A number of steps can be used to reach and engage
these prospects while at the same time developing contacts.
Building a list of leads
The initial step towards qualifying prospects on LinkedIn is to build a list of leads.
This can be done by searching on the platform for people who are likely to make prospects.
There are many criteria that one may use while building such a list. However, how one makes
use of these cr...
