Determinants of effective business communication process
Chris Watkiss
Research and Writing
Professor: Danny Meadows
5/6/2017
Introduction
Business communication refers to the process of sharing relevant information among the
internal and external stakeholders of the organization. The process of business communication
entails key aspects of marketing and maintaining the brand of the organization, the behavior of
consumers, maintaining the reputation of the organization, all forms of interpersonal
communication and engaging various employees among other key aspects of business
communication. Thesis statement: communication process within the business environment is
determined by a number of factors that are social, economic, environmental, political, ethical or
moral in nature. This is driven by the fact that a business entity is surrounded by various
environmental conditions that cannot be avoided (J.S. Toms 2002).
Overview of communication
Communication is a multifaceted aspect that entails various channels of relaying
information to various concerned parties. These channels are both social and mainstream
platforms, which include: the internet, radio and television, print media and word of mouth
among other key organization’s communication channels (J.S. Toms 2002). Because of the
nature of communication process, various challenges occur from any field hence communication
process should be accorded the necessary attention. For effective communication process to be
enhanced within the organization, the following are key aspects that should be addressed: issues
of culture, conflict management, well established communication ranks and well written
communication policy within the organization.
The following problems may arise within the stipulated channels of communication of
the organization: listening abilities from the managers, the current level of technology and
problems to do with meetings (J.S. Toms 2002). Manifestations of hampered communication
process include the following: customers that are not satisfied, impaired productivity,
unattainable goals, many mistakes within the organization, poor cooperation among the internal
and external stakeholders of the organization and all sorts of blame games within the
organization. Below are descriptions of problems that determine the process of communication
within the organization.
Level of technology
It is factual that improved technological forms of communication determine the manner
in which the communication process is maintained and streamlined within the organization. For
example, use of emails, fax and internet services saves times and it’s more convenient and
economical in terms of finance (Heinz Hollenstein 2004). However, this form of technology fails
to address some of the verbal communication features. For example, it becomes hard within the
organization to fully express the following features of verbal communication; in the event that
technology is used: tone, the eye contact, facial expressions and body posture among other key
features. Therefore, the available technology affects the manner in the effectiveness of the
process of communication (Heinz Hollenstein 2004).
Listening abilities
You may concur with me that the most important aspect of communication is being able
to listen to another person. Sometimes, managers within organizations fail to develop this skill
fully; caused by the fact that they are ever busy focused with more important issues of the
organization (Heinz Hollenstein 2004). Failure to take time and listen to personal needs of the
concerned people is what perpetuates negative manifestations of impaired communication
process. A neglected employee fails to perform to the best of his/her level of specialization while
at work.
Organization’s meetings
It is a substantiated fact the meetings consume a lot time and are expensive in nature.
Nowadays, most organizations have sidelined the process of organizing and contacting oral
meetings; due to changes in technology as caused by globalization effects (Raymond et al 1998).
However, oral meetings are very essential within the organization. Organizing for meetings make
the employees to develop a sense belonging and greatly develop a sense of being valued.
Meetings provide avenues for workers of the organization to make their own inputs on cardinal
issues of concern and also share their own personal opinions pertaining to what is considered to
be of importance within their area of specialization.
Being a key determinant of the effectiveness of communication process within the
organization; there are many challenges that affect the process of organizing for meetings that
are concise and fruitful in nature (Raymond et al 1998). Common meetings problems include the
financial aspect of budgeting to ensure that all requirements are met within the stipulated time.
This poses a huge economic effect to the organization thus creating eddies in the normal way of
transacting normal communication process. Also, some of the employees may be reluctant to
turn up during the process of oral meetings. This might be caused by some of the personal
differences they have developed with other members of the organization. They end failing to turn
up so that they don’t meet with the enemies (Raymond et al 1998).
Conclusion
As opined above, the effectiveness of communication process within the organization is
determined by a number of factors of social, political, economic or ethical issues. Because of the
nature of a business environment; issues to do with meetings, listening abilities and technological
hiccups cannot be avoided. There is need for looking for solutions to these problems so as to
enhance the effectiveness of communication process within the organization. These solutions
will be later provided in subsequent articles concerning the effectiveness of communication
process within a given organization (Raymond et al 1998). (Raymond et al 1998). I find it candid
looking for these solutions because communication process is the nerve center of the business of
the organization. Without clear blue prints, many eddies may be developed which adversely
affects the smooth process of business transactions
References
Heinz Hollenstein (2004). Determinants of the adoption of Information and Communication
Technologies (ICT) An empirical analysis based on firm-level data for the Swiss business
sector. Structural Change and Economic Dynamics. September 2004, Vol.15(3) :315–
342,...
J.S. Toms (2002). Firm Resources, Quality Signals and the Determinants of Corporate
Environmental Reputation: he British Accounting Review. Volume 34, Issue 3 ,
September 2002, Pages 257-282
Raymond, Louis; Bergeron, Francois; Rivard, Suzanne (1998). Determinants of business
process reengineering success in small and large enterprises: An empirical study in the
Canadian context. Journal of Small Business Management; Milwaukee 36.1 (Jan 1998):
72-85.
ENG 215 – Appendix A: Peer Review Feedback Form
1
Appendix A: Peer Review Feedback Form 1
Reviewer’s Name: Yancy Y. Figueroa
Date: 05/11/2017
Writer’s Assigned #: Chris Watkiss
Course: ENG215____
Section:__
Assignment 3: Persuasive Paper Part 1: A Problem Exists
Peer reviews should provide feedback to a peer on the criteria expected in the paper. Follow
these instructions:
1) Receive a classmate’s paper from your professor (in class if on-ground; by e-mail if online).
2) Copy the Peer Review Feedback Form from the Appendix.
3) Comment on all criteria, noting strengths and / or areas for improvement on the feedback
form.
4) Provide completed Peer Review Feedback Form and classmate’s paper to your professor.
Note: On-ground students should submit the feedback form and paper to the professor during
the class meeting in which the paper is reviewed; online students should submit the feedback
form and paper to the professor via the Assignment Tab in the course shell.
Criteria
+ Strengths
1. Provide an appropriate title and
an interesting opening paragraph to
appeal to your stated audience
(appeal with logic, ethics, or
emotion).
Great job with your tittle!
Very interesting opening
paragraph.
2. Include a defensible, relevant
thesis statement in the first
paragraph. (With revised thesis
statement.)
You have a great idea of thesis
statement, but
Comments < Areas for
Improvement
Your tittle should appear also, in
the first page of your writing
instead of having introduction.
You need to work a little more in
you thesis statement (the
professor said that the thesis
state should contain your own
opinion about the topic. You
should delete the part that read
thesis statement you can come
with a better way to start your
thesis statement for example
you could use in this essay, or
this paper, or on this research
paper and then stated your
thesis statement.
Also, make sure you Number
your pages and put a running
header at the top of the cover
pg. and first pg.
The thesis statement need a
little more input so it can sound
more appealing to the audience.
I know this is not the final paper,
and I believe there is always
room for improvement in writing!
ENG 215 – Appendix A: Peer Review Feedback Form
1
3. Describe the history and status of
the issue and provide an overview
of the problem(s) that need to be
addressed. This should be one or
two (1-2) paragraphs.
4. Explain the first problem
(economic, social, political,
environmental, complexity, inequity,
ethical/moral, etc.) and provide
support for your claims. This should
be one or two (1- 2) paragraphs.
5. Explain the second problem
(economic, social, political,
environmental, complexity, inequity,
ethical/moral, etc.) and provide
support for your claims. This should
be one or two (1-2) paragraphs.
6. Explain the third problem
(economic, social, political,
environmental, complexity, inequity,
ethical/moral, etc.) and provide
support for your claims. This should
be one or two (1-2) paragraphs.
7. Use effective transitional words,
phrases, and sentences throughout
the paper.
8. Provide a concluding paragraph
that summarizes the stated
problems and promises a solution.
9. Develop a coherently structured
paper with an introduction, body,
and conclusion
10. Support claims with at least
three (3) quality, relevant
references. Use credible, academic
sources available through Strayer
University’s Resource Center.
11. Other
You have you overview of the
problem. Great Job.
You got your first problem.
Great job.
You got your second problem.
Great job.
You need add a little be more to
the paragraphs, using your own
experience or previous
knowledge.
You can add more to this
paragraph with your personal
knowledge.
You got your third problem.
Great job,
You did a great job using
transitional words, phrases and
sentences
You did a great job providing the
concluding paragraph that
summarizes the stated problem
and promises a solution.
The only thing that I do not
agree with is that you put
conclusion as subtitle Instead
you should consider changing
As opined above, ----to-- In
conclusion, it will make your
paragraph run more smoothly or
will sound better in my opinion.
You developed a coherently
structured paper with
introduction body and
conclusion.
You have your 3 quality relevant
references. Great job.
You have very good information
to make a good essay!
Just make sure you pay
attention that you are not getting
to much quotes from your
references or coping word by
word. You can say the same
information, but in your own
words.
Few more changes to your
paper and you can have a great
paper in my opinion.
Keep it up!
I hope my review can help you!
And if I am wrong, forgive me.
This is my first peer view.
ENG 215 – Appendix A: Peer Review Feedback Form
1
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