Define a problem that exists in biotech. how can blockchain solve the problem?  Blockchain is a decentralized distributed database of records that cannot be changed in any way. Thanks to its open-source nature, it is compatible with multiple business applications that require stringent safety protocols when it comes to data storing capabilities. Ultimately, blockchain’s properties of transparency, immutability, and security make it a reliable and trustworthy application for marketers and consumers alike.  Marketers today are often limited to accessing customer data by paying third parties such as Facebook or Instagram, making it an expensive and time-consuming task. Blockchain could allow for new marketing and advertising environments in which consumers can own and sell their data directly to marketers, providing a heightened sense of control and along with higher quality data.  Learning Objective In the modern marketing environment, consumers are increasingly demanding more integrity and transparency from brands when handling customer data. How could this reluctance share data be amended if a shift occurs from human intervention to a completely automated process through blockchain?  If consumers are compensated when sharing their advertising data with brands, how does it ultimately affect advertising metrics from the brand’s perspective? How does it influence a brand’s advertising strategy?  Imagine now that in addition to data-sharing compensation, consumers could opt in to view ads in exchange for further payment. How would this strategy affect the digital marketing landscape as a whole? How would brands attempt to increase their advertisement's engagement? Please use examples that relate to healthcare and biotech. Define a problem that exists in biotech. how can blockchain solve the problem? 

Recognizing Culture  The GLOBE Study identified 9 dimensions of Culture which you should  review before completing this assignment. (see page 141 in the Kinicki  & Williams text or class slides for descriptions). For this assignment, you will need to first watch the following TEDx Talk by Pellegrino Riccardi: https://www.youtube.com/watch?v=YMyofREc5Jk&t=11s Pellegrino describes culture as what is "accepted and familiar" in  our lives.  In his talk, he gives numerous "artifacts" where it is  highly visible how different cultures handle common situations such as  driving, waiting in line (queuing), providing service, negotiating  rules, communicating with one another, and many other exaples.   For this assignment, you need to identify 3 different "artificats" which Pellegrino discusses in his talk.  I would like you to identify which of the 9 GLOBE "values" you believe may be causing each artifact that you identify. For example: At 6:43 Pellegrino shows a picture of the King of Norway on a  train sitting in what appears to be coach along with other passengers.   Even though he is a king, he is treated no differently than the other  passengers.  This is an "artifact".   The cultural value(s) which may likely be causing this artifact are  "Power-Distance" In particular, this may be an example of low power  distance as the king is treated equally to the commoners.  Similarly,  this could be "Humane Orientation" or a high level of humane orientation  as this really displays an emphasis on fairness in the way the king  treats others.

A reflective essay is a type of paper that showcases your individuality, actions, and impacts on what you have learned, read and researched throughout the time period required. In the end, by reading your reflective essay, the audience finds out details about what you learned from the material you interacted with. As opposed to different types of papers you may have written in the past, a reflective essay is not based on certainties or examinations. Instead, it focuses on your personality and how it fit with the information within the lessons. It does not focus on any one traits, theory or lesson, it briefly discusses all that was learned. For this assignment you will type your answer directly into the text box needs to be at least 500 words in length. Your reflection paper covers the first four weeks of class, so you have all the lessons, assigned readings, textbook and then any research that you did. You will still need to have in-text citations and reference page. Reflection Rubric