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Running head: MARKETING RESEARCH PROPOSAL
Marketing Research Proposal
Institution Affiliation
Date
1
MARKETING RESEARCH PROPOSAL
Introduction
The topic I choose for this research is Organic food. The research will consider the
issues that affect the organic food industry. Organic foods are those that have no artificial
food additives and they are processed with no artificial methods or very few methods. The
research will consider how the organic food is doing in the market; it will also look into
customer dynamics, their preferences and the demographics. This research will be to help
Macy's organic food store to understand their target customers and be able to increase their
sales.
Background
Organic food has become popular in the last one decade, with most people moving
away from the processed foods to the organic foods. This has been both a choice and a
directive from the doctors. However, moving past the labels of organic food labels, the
benefits and the claims that have been made about organic food can be confusing. Research
has shown that the intake of organic food has been on the rise compared to the last decade,
this is regardless of the ongoing ...