Marketing research proposal, writing homework help

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Marketing Research and Consumer Behavior – MBA 7603 Marketing Research Project Part 1 – Research Proposal - 100 points Students must select a business-based consumer topic that interests them personally. It can be related to your occupation, a hobby, something you read about in the newspaper, a company you do business with or frequent. You need an issue or some unanswered questions/needs (your topic) that will be answered as a result of your research. Pick a straightforward topic as the more complex the topic, the greater the amount of effort that will be required. You also want to pick a topic for which you will be able to get your target market consumers to participate. Also, consider that you will be using an online survey method to collect your research. Your research proposal should be 2 - 3 double-spaced pages. It must include the following sections: • Cover Page to include the Title of the Research Proposal, the person or group for which the research is being conducted, your name, etc. • Introduction section to include: Background, Objectives, Methodology, Scope o Background: Explain the context of the issue that will become the essence of your research. Include a description of the issue or opportunity to which your internal management or a client might need answers, why it is significant to them, and how it might produce decision making information. This is a good place to include secondary research data to help justify the need for your project. o Objectives: In this section you will try to convey the information you are seeking: ▪ Business: What issue or opportunity needs information to aid in the decision making process? (e.g. increase sales of new products, selecting the most effective ad medium, etc.)? ▪ Research: What consumer information needs to be collected to help solve the business problem? ▪ Research Question: What will be the research question to be answered? o Methodology: Specific type of research to be conducted (qualitative/exploratory, quantitative, secondary, primary data requirements) with an explanation of the need for each. Use of secondary research is required and must be included in this section. Discuss the specific techniques and data collection methods. o Scope: Who, when, where, and how many minimum consumers will you plan to engage to collect the necessary data. Say that you will be using online survey software. You will need at least 30 sets of data (sample size) for your work but the more you collect the better your results will match a larger population. • Potential Managerial Benefits: What value will the information be overall to management including any limitations, and how you anticipate it will help in their decision making process. Students must submit an electronic copy of their final proposal using the Blackboard site. Overall proposal appearance Introduction/Background Research objective(s) and overall research question Methodology Scope Potential Management Benefits Spelling, grammar, and sentence structure Total 10 points 20 points 15 points 15 points 15 points 15 points 10 points 100 points
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Running head: MARKETING RESEARCH PROPOSAL

Marketing Research Proposal
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1

MARKETING RESEARCH PROPOSAL
Introduction
The topic I choose for this research is Organic food. The research will consider the
issues that affect the organic food industry. Organic foods are those that have no artificial
food additives and they are processed with no artificial methods or very few methods. The
research will consider how the organic food is doing in the market; it will also look into
customer dynamics, their preferences and the demographics. This research will be to help
Macy's organic food store to understand their target customers and be able to increase their
sales.
Background
Organic food has become popular in the last one decade, with most people moving
away from the processed foods to the organic foods. This has been both a choice and a
directive from the doctors. However, moving past the labels of organic food labels, the
benefits and the claims that have been made about organic food can be confusing. Research
has shown that the intake of organic food has been on the rise compared to the last decade,
this is regardless of the ongoing ...


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