CAREER CONNECTION: Final Strategic Plan, assignment help

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Write a 700- to 1,050-word section for your business model and strategic plan in which you add your strategies and tactics to implement and realize your objectives, measures, and targets.

  • Include marketing and information technology strategies and tactics.
  • Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.
  • Determine the best possible options for evaluating the strategic plan.
  • Explain the ethical issues faced by the organization, summarize the legal and regulatory issues faced by the organization, and then summarize the organization's corporate social responsibility.
  • Include in this section the possible implications of the triple bottom line (people, planet, profit) on the strategic plan and its implementation.

Write a 350-word executive summary defining the new division of existing business. Share your Vision, Mission, final business model, and value proposition, and list your key assumptions, risks, and change management issues. Quantify the growth and profit opportunity and planned impact on various stakeholders.

Note: Any investor should be eager to meet with you after reading your executive summary.

Using the University of Phoenix Business Model and Strategic Planning Outline as a guide, combine Parts 1, 2, and 3 of your completed business model strategic plan with your Final Business Plan Model assignment and Executive Summary. This includes the Business Model, Vision, Mission, Values, SWOT Analysis, Supply Chain Analysis, Balanced Scorecard, and Communication Plan from prior weeks. Your consolidated final strategic plan should be 4,200 to 5,250 words in length.

Format the paper consistent with APA guidelines.

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1 Strategic Plan Part 1 Strategic Plan Part 1: New Product or Service Yamilette Albertson BUS/475 May 1, 2017 Maria Rutledge 2 Strategic Plan Part 1 Coca-Cola New Division Coca-Cola is a multinationals company that manufactures retails and markets nonalcoholic beverage such as soft drinks, green tea, and healthy beverages among others. It is located in Atlanta Georgia in the USA. The company has a secret in manufacturing their products which have made them be competitive in the market. Coca-Cola also has a well-defined and managed supply chain system that helps it to easily source the law material and distribute the finals products next to the customers in most parts of the world. However, the company business does not enjoy the monopoly in the business and it is easy to run it. Coca-Cola Company experience some competition from the competitors in the market despite that it leads the market. It is known all over the world and is a very reputable company globally. Coca-Cola Company manufactures many products for the consumer but has not yet ventured into the water business. The New Division Product The new division and product that can be effective and uphold the company mission and vision, as well as the strategy, are the water division. This division will focus on processing water for consumption. This water will be made present for all people in the world. It will be differentiated in various ways to ensure that it meets the needs of the consumers. The mission of the division will be similar to the company mission statement since water is similar to the other company products. Therefore, the mission statement will be refreshing the world with healthy water and create happiness to the society. The vision of the department will be to provide the people with healthy water that satisfies their needs through quenching their thirst and building a healthy body. The product will be made available in various forms. The first one will be through the distilled water for commercial use and the bottled drinking water. The distilled water shall be 3 Strategic Plan Part 1 packed in a container of twenty liters and more. The drinking water will be bottled in three distinguished ways. First, large volumes will be transported through the use of Lories for commercial use and small containers such as between twenty and half a litter containers for domestic consumptions. The products will be differentiated into different prices to accommodate all types of customers in the organization. This will help in building a strong and wide market in the market. This will be differentiated accordingly. The products will be processed by including some healthy minerals that are not available in the competitor products. This will help to create a great competition against the already existing businesses. Customer needs and competitive advantage Water from the Coca-Cola Company will address the need for the customers in various ways. First, it will provide the customers with products that not only quench their thirst but also provide them with the health benefits. It will also provide the traveler with portable products which is highly presentable. This will improve the customer confidence as they travel. It will also help the young people to grow and develop accordingly as they take the product from the Coca-Cola Water Division. Above that, it will solve the problems of the organizations that heavily depend on distilled water by providing them with high quality distilled water for their processing business. In addition, the product will solve the customer problems at home by providing them with clean water for consumption. This will help in gaining the competitive advantage by Coca-Cola Company water division. The company targeting the travelers will create a market by well-designed bottles that can easily be carried through the journeys. Providing the products in different quantity packaging will make everybody afford a certain quantity of water it the process. This will help the division tap more demographics that covers the need and style of the people in the market. This will tap 4 Strategic Plan Part 1 into a bigger market. The division will also take advantage of the well-defined supply chain system to deliver the product to the consumers thus creating a stiff competition to other players in the market. Business vision and model As stated above, the vision of the department will be to provide the people with healthy water that satisfies their needs through quenching their thirst and building a healthy body. This will be achieved by distributing the products to the final consumers and ensure consistency in the process. This is vital for the business in the process. The company will focus on differentiating the product to ensure that there is a quantity that can be afforded by all people in the market. The products will also some minerals that ensure a healthy body. The business model that the division will use will be a direct sales model whereby the organization will use its distribution channels, used in distributing soft drinks to distribute water to the final consumers. A person or a business that need water in high quantity for commercial use can contact the division though the online platform and make order. Use of the already existing distribution channels and supply chain system will ease the distribution of the products and will build the products name easily in the market since the organization has a reputable name in the market. In addition, the products will be sold at a lower price than the competitor’s product. This will grow to create a bigger market and attract more customers. Aligning Division to company The division mission is aligned with the company values in a big way. It focuses on making the stakeholders better in the business. The division focuses on satisfying the buyers just like the vision of the organizations towards the stakeholders. The company aims at satisfying the stakeholders and so is the division. Therefore, the vision statement is aligned with the 5 Strategic Plan Part 1 organization vision. The mission statement focuses on refreshing the world with a quality product that has benefits to the customers. This is similar to the organization mission statement that focuses on the inspiring the people’s mind, spirit, and body. This is well gained to the mission of the organization. Therefore, the division does not contradict the basic mission of the company whatsoever. The division also helps in creating the value of the division and the company at large. The division values include great leadership that tries to better the organization future. This is in line with the organization values that advocate for leadership that shapes great company future. In addition, the division upholds a high level of integrity as well as the company to make the company real and reputable in the market. The division values also include the quality. This ensures that they process quality water in the organization just like the company value of doing best what they do. Strategic direction The vision of water division and mission as well as values in the organization will play a vital role in guiding the strategic direction of the division. First, it defines the main reason why the division is developed and the core reason why it exists. The mission, on the other hand, defines the main objectives the division in the industry. This guides the division towards sticking to the core business of the business to avoid ethical problems or deviating for the organization main mission. Values of the division also guide the strategic direction by defining the requirement from the leaders and the staff in the division. It also helps in upholding the organization level of integrity that helps in protecting the company reputation. Quality is a basic strategic requirement and the company should ensure that it is attained by the division as well as 6 Strategic Plan Part 1 the entire company. Therefore, the values, vision, and mission play a vital role in guiding the division into the strategic direction. Guiding principles The division will be committed to diversity. The division will support diversity through hiring all people in the society. Nobody will be discriminated based on physical appearance or language. Second, the division will also support ethical behavior. Anyone guilty of unethical behavior will be subject to internals punishment and legal action. The employee is also exposed to the risk of being fired from the division based on the magnitude of the unethical behavior. The division will also ensure proper disposal of the waste materials. The bottles will be made of disposable and easy to decompose materials to avoid causing an environmental problem (Hopkins, 2015). It will also promote the local community by hiring some employees. The division will also ensure that it settles the government demands to avoid legal issues. This will be managed and done by the division accounting department. Conclusion In conclusion I spoke to you about my company, Coca-Cola proposing a new division, the water division. This division meets the needs of the customers and the Coca-Cola Company has competitive advantages because of its leading position amongst other companies in the same market. Our vision and our model for this division is a great and healthy alternative to what we already offer our customers. This division also benefits our stakeholders and our buyers as we move and strategize in the right direction while also increasing the employee population with a great diversity and ensuring we do and take care of business accordingly and within guidelines. 7 Strategic Plan Part 1 Reference Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution?. London: Earthscan. 1 Strategic Plan Part 2 Strategic Plan Part 2: SWOT Analysis Paper Yamilette Albertson BUS/475 May 8, 2017 Maria Rutledge 2 Strategic Plan Part 2 SWOT Analysis Paper Coca-Cola is a multi-national organization with a very much characterized and oversaw inventory network framework that helps it to effectively source the law material and circulate the finals items by the clients in many parts of the world. Be that as it may, the organization business despises the restraining infrastructure in the business. Coca-Cola Company encounters some opposition from the rivals in the market in spite of that it drives the market. It is known everywhere throughout the world and is an exceptionally respectable organization comprehensively (Elmore, 2015). Coca-Cola Company fabricates numerous items for the buyer yet has not yet wandered into the water business. The company SWOT analysis, therefore, is a key tool of knowing the best ways of managing the company. SWOT Analysis Table Internal Factors Positive Negative Strength Weakness • Culture • Strategy • Innovations • Leadership Opportunities External factors • Resources Threats • Economic • The regulatory policies • Innovation • Economic • Social • Competition 3 Strategic Plan Part 2 Culture and Resources Trend The strengths of the organization will be based on the culture of the organization. The management has been successful in ensuring a strong organizational culture which has been advantageous as it has increased the productivity of the workforce. The strength has also given the organization a competitive edge over other rival organizations. The weakness of the organization is based on the resource trend. The raw materials required to make the purified water might not be easily available. The chemicals that are necessary for the purification process will have to be imported from other countries (Boueau & Jesuthasan, 2013). This means that the organization will have to incur an extra fee in order to achieve the same. Economic, Legal, Regulatory Forces and Trends Coca-Cola is an international organization in that its products are supplied to individuals across the globe as opposed to individuals in one country. The issue of the economic trend is highly dependent on the recession that the countries are undergoing (Hopkins, 2015). During the economic recession, people are less likely to spend and more likely to save. Therefore, during this period of recession, the demand for the organization's products is quite a law as opposed to the period when the economy is booming. More so, different countries including Europe which houses the Coca-Cola organization undergo inflation if the last resort fails or if the government of the day is unable to come up with fiscal policies that ensure that the country’s economy is stable then the organization will be forced to increase the prices of their products (Coca-Cola, 2013). An increase in the prices will often affect the demand for the product. This is because fewer people will be able to afford the product and thus the demand for the product will not be consistent with the supply of the same. More so, the organization's product cannot be termed as a 4 Strategic Plan Part 2 necessity and thus, an increase in the prices is likely to affect the demand as people can easily do without the soft drink. In 1999, the organization faced serious charges on the basis of a discriminatory claim. The employees of the organization claimed that the organization failed in that employees of color were the least paid. This can be termed as discrimination. The information dominated the internet and for a long period of time, the organization lost its customers. Different countries which act as consumers to the organization's product have regulations. Most countries have a regulations board that determines whether the product has met the threshold or if it is even fit for consumption. Although the soft drinks have in the past passed the test, recent developments indicate that over consumption of the organization’s product might not be healthy (Hassan, Amos, & Abubakar, 2014). More so, regulatory policies concerning the customs fee that should be paid when importing or exporting products change from time to time. This means that the due fee is quite high. Criticism of Adaptation to Change The organization is an innovative one. This means that the management often comes up with different ideas which aim at ensuring that the organization is able to sustain in the economy. In order to achieve this, the management is forced to implement different changes. One of the recent changes that took place can be associated with the packaging approach that was employed by the organization whereby the management decided to package the products on a first-name basis with their clients. This approach was quite successful and it increased the sales of the organization. In order to implement the change, the organization has to communicate the change process (Boueau & Jesuthasan, 2013). The organization’s ability to adapt to change is quite commendable. Employees and other stakeholders are resilient to change in that they are willing to take part in the change process. More so, the organization is able to communicate the change 5 Strategic Plan Part 2 to its stakeholders including the consumers. Consumers are aware of the anticipated changes that the organization aims at implementing. This is a good approach and it actually acts as a differentiating factor between the means of operation of the organization and other organizations. Supply Chain The supply chain generally refers to the movement of products from the manufacturer to the consumers through the use of different middlemen. The supply chain will be created on the basis of the mission and the vision of the new division. The supply chain will start from the manufacturer which will be the Coca-Cola company. After manufacturing the solvent, the division will circulate the same to bottlers who will bottle the soft drinks and brand the product. After branding, the product is dispatched to different retailers including supermarkets and shop owners among others. The products availed to the retailers are easily accessible by the consumers who will then purchase the product. During the chain, the organization will aim at ensuring that there are sustainability and efficiency. The work done by the middlemen will have to be efficient in order to attract consumers who will be willing to purchase the products. The division aims at ensuring customer satisfaction and the satisfaction of the stakeholders and shareholders of the organization. Quality will be a core value in the operation of the division whereby the management will aim at ensuring that the division successfully comes up with high-quality products which can compete in the market. Conclusion The organization aims at starting a water business which means that it will bottle water fit for consumption. In order to achieve this, it is important that the management learns of the challenges that it is likely to face. The SWOT analysis is crucial as it indicates the strengths that 6 Strategic Plan Part 2 the organization will benefit from the weaknesses of the organization, the opportunities that are available to the organization and the threats that face the organization among others. The organization’s new product will face stiff competition from other water producing companies. Therefore, it is crucial for the management to ensure that the new division has a competitive advantage over other organizations. More so, the organization will be diverse which an advantage to its operation. 7 Strategic Plan Part 2 Reference Boueau, J., & Jesuthasan, R. (2013). Transformative hr: How great companies use evidencebased change for sustainable advantage. San Francisco, Calif: Jossey-Bass. Coca-Cola. (2013). Coca cola. Place of publication not identified: Spruce Books. Elmore, B. J. (2015). Citizen Coke: The making of Coca-Cola capitalism. Hassan, D. N., Amos, A. A., & Abubakar, O. A. (2014). An evaluation of marketing strategies undertaken by Coca-Cola Company as a multinational corporation in Nigeria. Journal of Business and Management, 3(2), 5-10. Hopkins, M. (2015). Corporate social responsibility and international development: Is business the solution? London: Earthscan. 1 Strategic Plan Part 3 Strategic Plan Part 3: Balanced Scorecard and Communication Plan Yamilette Albertson BUS/475 May 15, 2017 Maria Rutledge 2 Strategic Plan Part 3 Balanced Scorecard and Communication Plan I. Balanced scorecard outlining strategic objectives of the new division at Coca-Cola Company II. Impact of the scorecard on stakeholders III. Developing a metric and target for each strategic objective in the balanced scorecard IV. Designing a communication plan 3 Strategic Plan Part 3 Balanced Scorecard Financial perspective The new division at Coca-Cola plans to promote the financial growth of the organization by; • • • Increasing the annual revenue Maximizing the net profit of the organization Minimizing the expenses of the firm by a significant large percent Customer perspective Coca-Cola’s new division plans to promote customer satisfaction and meet their needs by; • • • • • • Providing products at lower prices Improving customer services to the new and existing clients Making products affordable by making varying package of products in different quantities Providing water products in high quantities Providing clean water to customers Improving customer retention Internal operations perspective The division also plans to improve operations within the organization by utilizing strategic objectives such as; • • • Enhancing communications within the organization and in the new division Promoting efficiency by utilizing technological approach Improving distribution channels Learning and growth (Employee) perspective The division plans to utilize motivational factors and training to increase employee capacity • • • • The division will work on promoting great leadership through training It will also enhance employee potential The division will also recognize employees with good performance It will promote diversity at work by employing individuals in society 4 Strategic Plan Part 3 The balanced scorecard is a recognized business tool that is utilized by most company executives to outline the mission, vision, and objectives of business (Gopinath and Siciliano, 2014). The scorecard is used as a tool that outlines the steps to be implemented in accomplishing corporate goals. This tool can be effective in persuading the stakeholders to show support for a company’s mission and vision. Also, the scorecard is crucial in making sure that all stakeholders agree to the objectives outlined in the tool (Coombs, 2014). Therefore, in a bid to ensure that all stakeholders buy into the objectives of a company a scorecard is the best tool to use to outline the proposed objectives of corporate goals. The above scorecard outlines the objectives of the new division to be opened at CocaCola firm. The new division plans to provide clean water to the public. The division also plans to meet the customer satisfaction by providing the water products at an affordable and low price. Also, the division wishes to make sure that it promotes diversity by hiring employees with different perspectives and other features. These are some of the many objectives that the scorecard will communicate to all essential stakeholders. The customers, for instance, will be able to identify the length to which the Coca-Cola Company is willing to go to meet their needs. It will communicate to the clients of the new product in the division. It will also explain of how it will fulfill the customer’s needs by providing clean and affordable water. On the other hand, the personnel at the company will be made aware of how the company wishes to increase their motivation. The employees will witness the steps the firm will take from the balance score card to recognize their efforts as well as promote great leadership at the company (Bischoff, 2011). As such, employees will become aware of the company’s involvement in their work. 5 Strategic Plan Part 3 The shareholders will determine the benefits the company will offer by implementing objectives outlined in the balanced scorecard. Also, these shareholders will be able to establish the vision, mission, and goals of the company (Controlling and Berlin Balanced Scorecard Approach, 2011). In turn, they can decide whether to support the implementation of these goals or decline their assistance. Therefore, the scorecard affects the decisions of all stakeholders to the Coca-Cola Company. When the stakeholders get to witness the objectives of the firm and the benefits each of the goals provides to them, they can decide to support the implementation of the scorecard. As such, the new division in the firm will receive support regarding finances and contribution from employees to complete the objectives successfully. Perspectives Financial Objectives • • Measures Targets Increasing the annual The increase in revenue Have a cash flow of revenue of the division will be $30 million in the Maximizing the net determined by the cash next five years. profit of the flow. organization • Minimizing the expenses of the firm by a significant large Secondly, increase in profitability will be measured by the net margin. percent Lastly, the reduction in expense will be determined by amount of Increase profitability by 15% in a year. Reduce expenses by 9%. 6 Strategic Plan Part 3 cash outflow. Customer • • • Providing products at The number of customers Have approximately lower prices purchasing products in one million Improving customer the new division will help customers in the first services to the new measure whether three months. and existing clients reduction in price is Making products effective. affordable by making varying package of products in different quantities • Providing water Increasing number of existing customers to Increase in number of more than one customers purchasing the million. products will also determine enhancement in customer service. Increase sale of products by 50% in a month. products in high Lastly, number of quantities • products purchased will Providing clean help measure whether the water to customers difference in packaging, provision of clean water and in high quantities is effective. Internal operations • Enhancing The improved Increase communications collaboration between collaboration in the 7 Strategic Plan Part 3 • within the employees at work will organization and in help determine the new division effectiveness of Promoting efficiency communication. by utilizing technological approach • Improving distribution channels The efficiency of the division will be measured by observing how resources in the firm are firm by 65%. Active use of approximately 95% of the organization resources. Increased number of purchases by 50% in a month. utilized. The number of products supplied to the market will determine efficiency of distribution channels. Learning • and growth • The division will The potential of Increase employee work on promoting employees in the division potential by 93%. great leadership will be measured through through training quality of work presented. It will also enhance employee potential • The division will also recognize employees with good Leadership capacity will be measured by establishing coordination Promote management capacity by 97%. Increased number of employees recognized. in the division. Increase equality in 8 Strategic Plan Part 3 • performance The number of employees the employees hired It will promote recognized for their work within the company diversity at work by will determine level of in terms of different employing performance. cultures and race individuals in society The increase in number of among others. employees from diverse cultures will help measure effectiveness of diversification. Communication Plan Coca-Cola’s new division will employ a communication plan that will be used as a tool for making all the stakeholders aware of the objectives and strategies to be implemented in the scorecard. The primary purpose of the communication plan is to connect the target audiences, the message to be communicated and the channels of communication (Lundgren and McMakin, 2013). The plan will outline the relationship between the target audiences which comprises of all stakeholders and the message which is the objectives of the new division. The target audience for the communication plan includes the employees, customers and all shareholders of the company. The plan will communicate of the new products produced by the new division which is water (Buser, Massis and Pollack, 2014). The tool will make clients aware of the different packaging styles used for the water products. It will also advertise the new product to the consumers to raise their awareness of its availability in the market. Moreover, the 9 Strategic Plan Part 3 tool will share details concerning the price of the water and in what quantities it will be made available. The employees will receive information concerning the introduction of the new division and the water products. Moreover, personnel will be informed of their requirements in helping to accomplish the goals of the news division. The procedures and strategies to be used during implementation will be communicated to the staff using the plan. Consequently, all shareholders such as the investors, employers and the management will be informed of the benefits of the new division. It will also communicate the objectives, mission, and vision of the new section (Lindsey and Karen, 2013). Shareholders will be made aware of any financial help required from them through the communication plan. However, the communication plan requires channels through which each of the target audience will receive essential information concerning the new division at Coca-Cola and its water products. Coca-Cola is known to utilize the media as a means of advertising its products to the consumers of its soft drink products. In the same way, the new division will utilize similar procedures. The division will use TV adverts to make consumers in the markets aware of the products. It will also utilize social networks such as Facebook and Twitter to notify the customers of the new products in the new section. Additionally, the employees and shareholders will receive email notifications concerning the new division. Also, a memo will be prepared and sent to every essential personnel and shareholder concerning the introduction of the new division, its mission, vision, and objectives. Therefore, the communication strategy will ensure that the target audience receives the message of the new department in the organization. 10 Strategic Plan Part 3 References Bischoff, A. L. (2011). Balanced scorecard. S.l.: Grin Verlag Ohg. Buser, R. A., Massis, B. E., & Pollack, M. (2014). Project management for libraries: A practical approach. Controlling and Berlin Balanced Scorecard Approach. (2011). (Controlling and Berlin balanced scorecard approach.) München: Oldenbourg. Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. Gopinath, C., & Siciliano, J. (2014). Strategize!: Experiential exercises for strategic management. Mason, OH: South-Western, Cengage Learning. Lindsey, Karen. (2013). Leadership Breakthrough: Leadership Practices That Help Executives and Their Organizations Achieve Breakthrough Growth. Authorhouse. Lundgren, R. E., & McMakin, A. H. (2013). Risk communication: A handbook for communicating environmental, safety, and health risks.
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Running head: NEW

PRODUCT STRATEGIC PLAN

New Product Strategic Plan

Institution Affiliation

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NEW PRODUCT STRATEGIC PLAN

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Final Strategic Plan
Coca cola’s new division is working on a comprehensive and effective strategic plan that
will help it meet its goals in marketing the mineral water, the new product in the new company’s
division. The company has already defined its customers and identified the target market and has
developed the marketing mix that is intended to make up tactical elements that it intends to use
in its marketing and technology strategies to reach the target market.
This final strategic plan that Coca cola’s new division incorporates insights obtained from
the company’s mission, SWOT analysis, and market research. From the initial steps developed
this strategic plan has initiatives and business tactics in order to maintain very high standards and
performance to remain competitive in the beverage industry. During the implementation of this
strategic plan, the new division has developed mechanisms to monitor and control tactics. Where
necessary the company has laid down various mitigation tactics during the execution of this
strategy.
Strategies and Tactics
The soft drinks industry is very competitive with players from small and large companies
scrabbling for a piece of the market share. Due to the health benefits of taking water, this
business will be highly lucrative. The company intends to achieve its goal by branding its water
in the best way possible to capture a large market share and match that of its other soft
carbonated drinks. This is a tactic that the company believes will go a long way in improving
consumers experience and gradually increase its market share. Another tactic that the company is
using is to improve retention of its talented employees ...


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