Your Marketing Plan, assignment help

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Business Finance

Description

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company's intention is to be a leader or follower within the industry.
  5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
  7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Develop strategies to assess performance and achieve marketing goals.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: MARKETING PLAN
1

Marketing Plan
Student Name
Professor Name
Course Title
Date

2
MARKETING PLAN
Marketing Plan
Branding Strategy
JAWS Fil-Am understands the challenge of integrating customer needs with production
requirement. Branding is of pivotal importance to the company as well as product and service
delivery. The organization will, therefore, have to incorporate a branding strategy that will
involve identifying the relevant brand drivers and identifying processes of ensuring that the
knowledge is transformed into production requirements. It will include a combination of brand
performance approach and quality function deployment. A successful brand strategy will involve
selecting market activities that show an active investment profile (Payne, 1988).It will be
necessary to incorporate a rigorous branding, process auditing as well as control system. It would
provide performance indicators which show objectively the particular degree to which certain
brand management activities affect the brand performance. It is also necessary to include
elements of the marketing mix in addition to the other strategic activities of the company as these
will enhance brand performance (Payne,1988).An efficient brand strategy will bear in mind the
necessity of understanding different ways of optimizing marketing and other strategic activities
to maximize the brand performance (Herrmann &Henneberg,2010).The successful
implementation of branding will include the incorporation of an inter-functional team that
decides on the relationships between customer preferences and the characteristics of the product.
Pricing Strategy
Cost changes are a common occurrence, and these may occur due to such issues as
technological advances, learning curve effects as well as price shifts in raw material markets. It
is, therefore, necessary for JAWS Fil-Am to determine the various business goals. Finances will

3
MARKETING PLAN
determine everything about the sales and marketing strategy. Price determination will depend on
a detailed understanding of the market, and therefore it will be necessary to conduct a thorough
market pricing analysis. It will ensure that the pricing strategy considers the context of the
market in which a particular product and service can compete (Ambler & Styles, 1997).It will
also be necessary to analyze the target audience, and this w...


Anonymous
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