ECOM 301 SEU E-Marketing Project

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1st Semester 2021 -2022 E-Marketing The College of Administrative and Finance Sciences E-commerce Department E-Marketing (ECOM301) Digital Marketing Plan Project You work for a company as a digital marketing manager and you've been asked to prepare a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2022. Important note: You can choose any company to work with as long as: • It is a local company. • It is a startup that was established in the last (3 – 6) years, 2014 onwards. • It can belong to any industry sector. ECOM 301 Project 1 1st Semester 2021 -2022 E-Marketing Requirements Part 1, around (500) words: Due week 6, on 10/15/2021. (Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company) 1. Investigate the micro-environment as part of the situation analysis for your company. a. Competitors analysis b. Suppliers and/or Digital Marketing intermediaries. c. Customers’ persona. 2. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient) a. Technological forces. b. Legal forces. c. Economic forces. d. Political forces. e. Social forces. ECOM 301 Project 2 1st Semester 2021 -2022 E-Marketing Part 2, around (1000) words: Due week 10. on 11/12/2021. (Refer to the Textbook Chapters 4, 5 & 6) 1. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 9) a. Where are you now? (situation analysis) b. Where do you want to be? (business objectives) c. How are you going to get there? (strategy) d. How exactly do you get there? (tactics) e. Who does what and when? (actions) f. How do you monitor performance? (control) 2. Summaries the marketing mix best suitable for your campaign. (refer to ch5) a. Product variables b. Price variables c. Place variables d. Promotion variables e. Process variables 3. How can you implement relationship marketing for your campaign. (refer to ch6) a. Could you create a virtual community? And how does it help the relationship marketing. b. Could you use digital media to support customers’ advocacy? And how? ECOM 301 Project 3 1st Semester 2021 -2022 E-Marketing Part 3, around (1000) words: Due week 14. on 12/17/2021. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.. Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. a. What is your campaign message? (about your digital campaign message) b. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads). c. What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and any other platform that might help achieve your goals, like google, YouTube, etc. (Must include screenshots of the platforms’ process of creating the campaign). Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection. d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity). ECOM 301 Project 4 1st Semester 2021 -2022 E-Marketing Important instructions and Notes Part 1 Part 2 & 1 Part 3 & 2 &1 Due 10/15/2021 Due 11/12/2021 Due 12/17/2021 5 Marks 10 Marks 10 Marks 1. This is an individual work. 2. You will submit online through blackboard. 3. A cover page is required for each submission, one mark will be deducted if there is no cover page. 4. The submitted document needs to be structured as follow: a cover page, assignments’ requirements’, then your answers. without these instructions. 5. The assignments parts will be each submitted on a different date. However, part 2 needs to contain part one, and part 3 needs to contain parts 1 & 2. 6. The reference list, a minimum number of 10 references and citations is required, and you must use APA referencing style. • Quotations must be cited to its resources. 7. The paper styles: • • The format of the paper needs to be introduction, main body and conclusion. Your work needs to be consistent in terms of style, tone and appearance. • Font size: 12. • Font type: Times New Roman, • Page are numbered. • 1.5 spacing between lines and paragraphs. • Left alignment. 8. Entire project word count, around 2500 words. 9. You must check the spelling and grammar mistakes before submitting the assignment. You can ask someone to proofread your work or use online tools. ECOM 301 Project 5 1st Semester 2021 -2022 E-Marketing 10. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements: paper style, free of spelling and grammar errors. 11. In case of any questions, please refer to your instructor. Best of Luck!! ECOM 301 Project 6
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

1st

Semester 2021 -2022

E-Marketing

The College of Administrative and Finance Sciences
E-commerce Department

E-Marketing (ECOM301)
Digital Marketing Plan Project
Name of Student
Professor’s Name
Due date

ECOM 301 Project

1

1st

Semester 2021 -2022

E-Marketing

Requirements
Part 1, around (500) words: Due week 6, on 10/15/2021. (Refer to the Textbook Chapters 2
& 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitor's analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers' persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (Two or three variables for each force are
sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.

ECOM 301 Project

2

1st

Semester 2021 -2022

E-Marketing

Part 1
Introduction
Each corporation's electronic marketing strategy is based on its own set of aims and
priorities. Whereas E-marketing is the way of planning and carrying out the conceptualization,
circulation, branding, and selling of products in a technological, innovative environment, like the
Web, to ease transactions and meet consumer needs (Tarabasz, 2020). Niceone is the firm I've
chosen to check its digital marketing campaign. The Niceone system employs enhanced big data
techniques to achieve market segments and develop innovative communication techniques. Thus,
business owners can increase customer loyalty, consumer procurement, frequency of visits, and
profitability by facilitating interactive connections and sharing information requisite for customer
relations. Moreover, in this paper, I will prepare a comprehensive digital marketing campaign for
Niceone.
Micro-environment
a. Competitor's analysis.
Saudi Arabia's care and cosmetics sector are very diversified. A slew of tiny businesses
controls Niceone's greatest portion of the cosmetic's selling market. Modern Products
Organization and Arabian Oud Corporation are two local firms that provide substantial
competitive threats to Niceone. Unilever Plc, Avon Cosmetics, and Procter & Gamble are
multinational businesses that dominate the Saudi cosmetics industry. Most clients who purchase
makeup and care products do so through conventional marketing channels (Alexa, 2021). In
2017, the offline-to-online sales volume was 93 percent to 7 percent. In 2018, it was 92 percent
to 8%. 2019-91 percent to 9 percent, 2020-88 percent to 12 percent, and will remain thus until
2023. The electronic personal care and cosmetics retail industry is headed by iHerb, which had
revenue sales of US$30.9 million, Nahdionline.com (US$19.6 million), Sephora. sa (US$13.2
million), Fragrancex.com (US$9.5 million), and niceonesa.com (US$7.7 million).
b. Suppliers and/or Digital Marketing intermediaries.
According to research on Personal Care's websites, around 144 manufacturers of
cosmetic goods in Saudi complement the offline distribution platform (Mekonnen, 2018).
Alibaba, a very well-known eCommerce network generating massive sales in Saudi, was the
primary electronic intermediary. Amazon, on the other hand, launched Amazon.sa in June 2020.
ECOM 301 Project
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E-Marketing

Thus, Amazon.sa has yet to be carefully evaluated, but it will provide strong internet commerce
marketing competitiveness based on the leading business brand.
c. Customers' persona.
Women are the primary consumers of cosmetics and personal care goods in Saudi Arabia.
Clients in the female sexual subcategory ages ranging from 16 to 60. Most of them are educated
from high schools to universities and reside in cities (Mekonnen, 2018). Today's consumers seek
environmentally friendly and ethically sourced skincare products. The majority of male cosmetic
products consumers stick to scents.
Macro-environment Variables
a. Technological forces.
Through the Arabian 2030 vision program, the current regime has expressed a desire to
facilitate electronic services (Karimi, 2017). Furthermore, Saudi is among the most incredible
mobile phone penetration rates globally, with 80.7 percent of the adult population owning a
handset.
b. Legal forces.
Saudi Arabia does not have a specific data protection law (Karimi, 2017). Nevertheless,
firms must comply with new rules governing sensitive data, acquisition, use, and preservation.
c. Economic forces.
The current regime has approached the last stage of digital transformation initiatives for
its 2030 vision program, with e-commerce playing a pivotal role (Priporas et al., 2019).
Furthermore, after the Saudi Arabian administration's takeover of the G20 chair, the Saudi
government promotes digital economic prospects for the nation.
d. Political forces.
Most Western countries see Saudi Arabia as a crucial ally and entry point into the League
of Arab states, with favorable bilateral economic relations with the fastest growing economies
(Priporas et al., 2019). Furthermore, even though there has been geopolitical friction involving
Saudi and a few Middle Eastern nations, including Iran, Qatar, and Yemen, the area as a whole is
calm.
e. Social forces.
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Prince Mohammad bin Salman has taken an even more progressive attitude to Saudis
social lives, such as allowing women to drive and purchase unaccompanied (Priporas et al.,
2019). Such developments have broadened societies and raised the critical threshold required for
e-commerce.

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References.
Alexa. (2021). Niceonesa.com competitive analysis, marketing mix, and traffic. Keyword
Research, Competitive Analysis, & Website Ranking | Alexa. Retrieved October 14, 2021,
from https://dompet-06b5e1f334.hub.alexa.com/siteinfo/niceonesa.com
Karimi, S. (2017). Comparison sites: Simplified or directed effort? Macro-study on retailers' and
intermediaries' online channel: An abstract. Creating Marketing Magic and Innovative
Future Marketing Trends, 1079-1079. https://doi.org/10.1007/978-3-319-45596-9_198
Mekonnen, A. (2018). Digital marketing strategy for affinity marketing. Digital Multimedia,
1142-1160. https://doi.org/10.4018/978-1-5225-3822-6.ch055
Priporas, C., Kamenidou, I. (., Nguyen, N., & Shams, R. (2019). The impact of the macroenvironment on consumer skepticism towards cause-related marketing. International
Marketing Review, 37(5), 841-861. https://doi.org/10.1108/imr-04-2019-0124
Tarabasz, A. (2020). Campaign planning and project management. Digital and Social Media
Marketing, 123-148. https://doi.org/10.4324/9780429280689-9

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Running Head: PART 1

1

Part 1

Student's Name
Institution Affiliation
Course Code and Title
Professor's Name
Due

PART 1

2
Introduction

Body Paragraph 1
Topic sentence: Each corporation's electronic marketing strategy is based on its own set of aims
and priorities.
Detail 1: E-marketing is the way of planning and carrying out the conceptualization, circulation,
etc. (Tarabasz, 2020)
Detail 2: Niceone is the firm I've chosen to check its digital marketing campaign
Detail 3: Niceone system employs enhanced big data techniques to achieve market segments and
develop innovative communication techniques.
Thesis statement: Moreover, the paper, will entail a comprehensive digital marketing campaign
for Niceone.
Micro-environment
Body paragraph 2
a. Competitor's analysis
Topic sentence: Saudi Arabia's care and cosmetics sector are very diversified
Detail 1: A slew of tiny businesses controls Niceone's greatest portion of the cosmetic's selling
market.
Detail 2: Modern Products Organization and Arabian Oud Corporation are two local firms that
provide substantial competitive threats to Niceone.
Detail 3: Unilever Plc, Avon Cosmetics, and Procter & Gamble are multinational businesses that
dominate the Saudi cosmetics industry. (Alexa, 2021)

PART 1

3

Body paragraph 3
b. Suppliers and/or Digital Marketing intermediaries.
Topic sentence: According to research on Personal Care's websites, around 144 manufacturers of
cosmetic goods in Saudi complement the offline distribution platform. (Mekonnen, 2018)
Detail 1: Alibaba, a very well-known eCommerce network generating massive sales in Saudi, was
the primary electronic intermediary.
Detail 2: Amazon, on the other hand, launched Amazon.sa in June 2020.

Body paragraph 4
c. Customers' persona.
Topic sentence: Women are the primary consumers of cosmetics and personal care goods in Saudi
Arabia
Detail 1: Clients in the female sexual subcategory ages ranging from 16 to 60.
Detail 2: Today's consumers seek environmentally friendly and ethically sourced skincare
products. (Mekonnen, 2018)
Macro-environment Variables
Body paragraph 5
a. Technological forces
Topic sentence: Arabian 2030 vision program
Detail 1: The current regime has expressed a desire to facilitate electronic services. (Karimi, 2017)
Detail 2: Incredible mobile phone penetration rates globally, with 80.7 percent

PART 1

4

Body paragraph 6
b. Legal forces.
Topic sentence: Saudi Arabia does not have a specific data protection law. (Karimi, 2017)
Detail 1: Firms must comply with new rules governing sensitive data, acquisition, use, and
preservation

Body paragraph 7
c. Economic forces.
Topic sentence: Digital transformation initiatives
Detail 1: The Saudi Arabian administration's takeover of the G20 chair, the Saudi government
promotes digital economic prospects for the nation. (Priporas et al., 2019)

Body paragraph 8
d. Political forces.
Topic sentence: Saudi Arabia as a crucial ally
Detail 1: Most Western countries see Saudi Arabia as a crucial ally and entry point into the League
of Arab states, with favorable bilateral economic relations with the fastest growing economies.
(Priporas et al., 2019)
Detail 2: Geopolitical friction involving Saudi and a few Middle Eastern nations, including Iran,
etc., the area as a whole is calm.

Body paragraph 9
e. Social forces.
Topic sentence: Prince Mohammad bin Salman

PART 1

5

Detail 1: Prince Mohammad bin Salman has taken an even more progressive attitude to Saudis
social lives, such as allowing women to drive and purchase unaccompanied. (Priporas et al., 2019)

PART 1

6
References.

Alexa. (2021). Niceonesa.com competitive analysis, marketing mix, and traffic. Keyword
Research, Competitive Analysis, & Website Ranking | Alexa. Retrieved October 14, 2021,
from https://dompet-06b5e1f334.hub.alexa.com/siteinfo/niceonesa.com
Karimi, S. (2017). Comparison sites: Simplified or directed effort? Macro-study on retailers' and
intermediaries' online channel: An abstract. Creating Marketing Magic and Innovative
Future Marketing Trends, 1079-1079. https://doi.org/10.1007/978-3-319-45596-9_198
Mekonnen, A. (2018). Digital marketing strategy for affinity marketing. Digital Multimedia,
1142-1160. https://doi.org/10.4018/978-1-5225-3822-6.ch055
Priporas, C., Kamenidou, I. (., Nguyen, N., & Shams, R. (2019). The impact of the macroenvironment on consumer skepticism towards cause-related marketing. International
Marketing Review, 37(5), 841-861. https://doi.org/10.1108/imr-04-2019-0124
Tarabasz, A. (2020). Campaign planning and project management. Digital and Social Media
Marketing, 123-148. https://doi.org/10.4324/9780429280689-9

View attached explanation and answer. Let me know if you have any questions.

1st

Semester 2021 -2022

E-Marketing

The College of Administrative and Finance Sciences
E-commerce Department

E-Marketing (ECOM301)
Digital Marketing Plan Project
Name of Student
Professor's Name
Due date

ECOM 301 Project

1

1st

Semester 2021 -2022

E-Marketing

Requirements
Part 1, around (500) words: Due week 6, on 10/15/2021. (Refer to the Textbook Chapters 2
& 3, and apply the following in the context of your company)

1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitor's analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers' persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (Two or three variables for each force are
sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.

ECOM 301 Project

2

1st

Semester 2021 -2022

E-Marketing

Part 2, around (1000) words: Due week 10. on 11/12/2021. (Refer to the Textbook Chapters
4, 5 & 6)

1. Devise a digital marketing strategy for your campaign. (Refer to figure 4.5, page 147 or
ch4, slide 9)
a. Where are you now? (Situation analysis)
b. Where do you want to be? (Business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
2. Summaries the marketing mix best suitable for your campaign. (Refer to ch5)
a. Product variables
b. Price variables
c. Place variables
d. Promotion variables
e. Process variables
3. How can you implement relationship marketing for your campaign? (Refer to ch6)
a. Could you create a virtual community? And how does it help the relationship
marketing.
b. Could you use digital media to support customers' advocacy? And how?

ECOM 301 Project

3

1st

Semester 2021 -2022

E-Marketing

Part 1
Introduction
Each corporation's electronic marketing strategy is based on its own set of aims and
priorities. Whereas E-marketing is the way of planning and carrying out the conceptualization,
circulation, branding, and selling of products in a technological, innovative environment, like the
Web, to ease transactions and meet consumer needs (Tarabasz, 2020). Niceone is the firm I've
chosen to check its digital marketing campaign. The Niceone system employs enhanced big data
techniques to achieve market segments and develop innovative communication techniques. Thus,
business owners can increase customer loyalty, consumer procurement, frequency of visits, and
profitability by facilitating interactive connections and sharing information requisite for customer
relations. Moreover, in this paper, I will prepare a comprehensive digital marketing campaign for
Niceone.
Micro-environment
a. Competitor's analysis.
Saudi Arabia's care and cosmetics sector are very diversified. A slew of tiny businesses
controls Niceone's greatest portion of the cosmetic's selling market. Modern Products
Organization and Arabian Oud Corporation are two local firms that provide substantial
competitive threats to Niceone. Unilever Plc, Avon Cosmetics, and Procter & Gamble are
multinational businesses that dominate the Saudi cosmetics industry. Most clients who purchase
makeup and care products do so through conventional marketing channels (Alexa, 2021). In
2017, the offline-to-online sales volume was 93 percent to 7 percent. In 2018, it was 92 percent
to 8%. 2019-91 percent to 9 percent, 2020-88 percent to 12 percent, and will remain thus until
2023. The electronic personal care and cosmetics retail industry is headed by iHerb, which had
revenue sales of US$30.9 million, Nahdionline.com (US$19.6 million), Sephora. sa (US$13.2
million), Fragrancex.com (US$9.5 million), and niceonesa.com (US$7.7 million).
b. Suppliers and/or Digital Marketing intermediaries.
According to research on Personal Care's websites, around 144 manufacturers of
cosmetic goods in Saudi complement the offline distribution platform (Mekonnen, 2018).
ECOM 301 Project

4

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Semester 2021 -2022

E-Marketing

Alibaba, a very well-known eCommerce network generating massive sales in Saudi, was the
primary electronic intermediary. Amazon, on the other hand, launched Amazon.sa in June 2020.
Thus, Amazon.sa has yet to be carefully evaluated, but it will provide strong internet commerce
marketing competitiveness based on the leading business brand.
c. Customers' persona.
Women are the primary consumers of cosmetics and personal care goods in Saudi Arabia.
Clients in the female sexual subcategory ages ranging from 16 to 60. Most of them are educated
from high schools to universities and reside in cities (Mekonnen, 2018). Today's consumers seek
environmentally friendly and ethically sourced skincare products. The majority of male cosmetic
products consumers stick to scents.
Macro-environment Variables
a. Technological forces.
Through the Arabian 2030 vision program, the current regime has expressed a desire to
facilitate electronic services (Karimi, 2017). Furthermore, Saudi is among the most incredible
mobile phone penetration rates globally, with 80.7 percent of the adult population owning a
handset.
b. Legal forces.
Saudi Arabia does not have a specific data protection law (Karimi, 2017). Nevertheless,
firms must comply with new rules governing sensitive data, acquisition, use, and preservation.
c. Economic forces.
The current regime has approached the last stage of digital transformation initiatives for
its 2030 vision program, with e-commerce playing a pivotal role (Priporas et al., 2019).
Furthermore, after the Saudi Arabian administration's takeover of the G20 chair, the Saudi
government promotes digital economic prospects for the nation.
d. Political forces.
Most Western countries see Saudi Arabia as a crucial ally and entry point into the League
of Arab states, with favorable bilateral economic relations with the fastest growing economies
(Priporas et al., 2019). Furthermore, even though there has been geopolitical friction involving
ECOM 301 Project

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Semester 2021 -2022

E-Marketing

Saudi and a few Middle Eastern nations, including Iran, Qatar, and Yemen, the area as a whole is
calm.
e. Social forces.
Prince Mohammad bin Salman has taken an even more progressive attitude to Saudis
social lives, such as allowing women to drive and purchase unaccompanied (Priporas et al.,
2019). Such developments have broadened societies and raised the critical threshold required for
e-commerce.

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Semester 2021 -2022

E-Marketing

Part 2
Digital marketing strategy
a. Situation analysis
Niceone takes pleasure in being an industry world's leading manufacturer and marketing
of personal care and cosmetics goods like cosmetics, creams, fragrances, and artificial nails.
Although having a significant market position resulted in the company's net sales reaching $7.7
million in 2019, research suggests that competitiveness jeopardizes future profitability
(Mandal, 2017). The SWOT analysis tables below depict the corporate assets and competencies
and the outside surroundings components that influence Niceone's competitiveness.
b. Business objectives
The 5Ss will be utilized to steer the company's goals. This digital approach is designed to
target consumers there are between the ages of 18 and 25 and 50, have a yearly income of more
than $75,000, live in cities with populations more than 500,000, and are usually technologically
aware, with access to cloud computers and communication capabilities (Mandal, 2017). As a
result, the promotional plan aims for a 25% rise in wearable technology manufacturing, which
should be an outcome in a 20% growth in the client base.
The accompanying costs will be incurred as a result of the marketing approach. The
campaign will last six months, with a schedule of ten weeks and a budget of one hundred
thousand dollars (Mandal, 2017). Professionals from advertising, finances, service, and support,
and computer technology will be needed. Cosmo, Inc. will utilize emerging innovations like IoT
technology, cloud solutions, database management, and the mobile communications revolution
to connect the advertising organization's strategic requirements.
c. Strategy
Niceone will employ the Digital Business Model method to achieve its goals. Niceone
will utilize interactive multimedia programs as an internet marketing architecture to involve
clients in sales-boosting advertisements and promotions. With the growing availability and use
of internet communication and entertainment technologies, the importance of digital interaction
planning has grown. As a result, Niceone will use social media to acquire market penetration by
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providing the ease of quick purchasing. Niceone will leverage its interactive multimedia strategy
for broad promotional strategies, but it is critical to enlighten the audience on effectively using
its goods through tutorials. Niceone's interactive multimedia plan, in particular, will be used for
advertising and promotion of traditional and prospective items. Niceone will use highly visual
visuals to boost brand exposure and solidify its market image (Mandal, 2017). As a result, the
interactive multimedia approach is intended to improve consumer recruitment and retention to
increase revenue.
d. Actions
This digital marketing strategy entails transformation procedures. As a result, theoretical
perspectives must show the way and assure achievement (Coll, 2019). The initiative would
utilize a compensation scheme that can identify and recompence personnel who promptly adapt
to it. It is also critical element for program management to express their provision. To do this
requires an energetic executive committee that consistently expresses backing for the initiative.
To encourage employees of the program design and construction departments, the CEO must
exhibit competence and a high level of transformational planning. Managers and leaders ought to
be equipped to advise staff members with day-to-day tasks by providing updates on various
systems.
e. Control
Tracking and monitoring methods will be built concurrently with the implementation
process, as both are being done concurrently. To monitor and oversee the effectiveness of their
marketing plan, cost analytics, customer metrics, and personal performance measurements will
be implemented. Customer satisfaction surveys and feedback loops (Coll, 2019); by measuring
critical success factors, management will evaluate and minimize the scope of the project.
Administrators will also be needed to document various deviations from the authorized time and
expenses. Google Analytics will be utilized to measure traffic and conversions for key
performance indicators.

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Summaries the Marketing Mix
a. Product variables
Niceone would begin by offering core items in several subcategories like cosmetics,
fragrance, artificial nails, and moisturizer, among several others (Rajagopal, 2019). Consumer
comments and product evaluations will help the firm expand its product ranges to accommodate
a variety of tastes and interests.
b. Price variables
Dynamic pricing would be utilized to determine the best purchase locations (Lahtinen et
al., 2020). Therefore, consumers will be pushed to shop at specific times for specific items to be
considered for vouchers (Rajagopal, 2019). Customers who purchase a large number of products
will be provided free delivery to promote repeat purchases.
c. Place variables
Niceone would leverage third-party sites with its social media accounts (Lahtinen et al.,
2020). Niceone would use products comparison websites, consumer customer reviews, and
internet sites in this scenario to increase the sales volume and market.
d. Promotional variables
Targeted adverts on social media and engaging display advertising would be utilized for
advertising (Rajagopal, 2019). Instagram is the selected social media platform for this campaign
because it complements the extremely graphic items displayed on Niceone's homepage.
e. Procedure Variables
Customer experience is the primary goal in developing brand awareness and loyalty.
Niceone, on the other hand, aspires to be consumer-driven in its research and development with
comprehensive product evaluation and customer complaints mechanisms (Rajagopal, 2019). The
tailored advertising on social networking sites is also intended for promotional strategies.
Implementing Relationship Marketing
a. Creating a Virtual Community
To guarantee that supplies are delivered quickly and accurately, it is important to foster a
social networking site crowd-culture which values brand awareness and loyalty. As a result, the
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first strategy guarantees that clients may connect with their colleagues as a following on
Niceone's social networking sites fan sites, allowing them to develop many sub-genres of crowdcultures (Skoumpopoulou & Franklin, 2019). Consumers may also submit their tales and
opinions, which will improve distribution functioning in the items.
b. Using Digital Media to Support Customers' Advocacy
Niceone would attach the most recent fast and immediate promoting ads on its social
media accounts. These posters will be educational and target certain clients to persuade them to
acquire and reflect on Niceone's branding in their purchase intention. Question and answer
events would be utilized to address client questions regarding products and services. It will also
serve as a channel for troubleshooting and resolving concerns. Casting would be utilized to
support crowd-sourced strategy orientations and product innovation (Skoumpopoulou &
Franklin, 2019). Rewarding methods would be utilized to increase brand experience. For
example, the interactive multimedia strategy will incentivize the first five users who fill in the
spaces.

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References.
Alexa. (2021). Niceonesa.com competitive analysis, marketing mix, and traffic. Keyword
Research, Competitive Analysis, & Website Ranking | Alexa. Retrieved October 14, 2021,
from https://dompet-06b5e1f334.hub.alexa.com/siteinfo/niceonesa.com
Coll, P.

(2019).

Influencer

marketing

in

the

growth

hacking

strategy

of

digital

brands. Observatorio (OBS*), 13(2). https://doi.org/10.15847/obsobs13220191409
Karimi, S. (2017). Comparison sites: Simplified or directed effort? Macro-study on retailers' and
intermediaries' online channel: An abstract. Creating Marketing Magic and Innovative
Future Marketing Trends, 1079-1079. https://doi.org/10.1007/978-3-319-45596-9_198
Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long live the marketing mix. Testing the
effectiveness of the commercial marketing mix in a social marketing context. Journal of
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ECOM 301 Project

11


Running Head: PART 2

1

Outline

Student's Name
Institution Affiliation
Course Code and Title
Professor's Name
Due

PART 2

2
Introduction
Part 1

Body Paragraph 1
Topic sentence: Each corporation's electronic marketing strategy is based on its own set of aims
and priorities.
Detail 1: E-marketing is the way of planning and carrying out the conceptualization, circulation,
etc. (Tarabasz, 2020)
Detail 2: Niceone is the firm I've chosen to check its digital marketing campaign
Detail 3: Niceone system employs enhanced big data techniques to achieve market segments and
develop innovative communication techniques.
Thesis statement: Moreover, the paper, will entail a comprehensive digital marketing campaign
for Niceone.
Micro-environment
Body paragraph 2
a. Competitor's analysis
Topic sentence: Saudi Arabia's care and cosmetics sector are very diversified
Detail 1: A slew of tiny businesses controls Niceone's greatest portion of the cosmetic's selling
market.
Detail 2: Modern Products Organization and Arabian Oud Corporation are two local firms that
provide substantial competitive threats to Niceone.
Detail 3: Unilever Plc, Avon Cosmetics, and Procter & Gamble are multinational businesses that
dominate the Saudi cosmetics industry. (Alexa, 2021)

PART 2

3

Body paragraph 3
b. Suppliers and/or Digital Marketing intermediaries.
Topic sentence: According to research on Personal Care's websites, around 144 manufacturers of
cosmetic goods in Saudi complement the offline distribution platform. (Mekonnen, 2018)
Detail 1: Alibaba, a very well-known eCommerce network generating massive sales in Saudi, was
the primary electronic intermediary.
Detail 2: Amazon, on the other hand, launched Amazon.sa in June 2020.

Body paragraph 4
c. Customers' persona.
Topic sentence: Women are the primary consumers of cosmetics and personal care goods in Saudi
Arabia
Detail 1: Clients in the female sexual subcategory ages ranging from 16 to 60.
Detail 2: Today's consumers seek environmentally friendly and ethically sourced skincare
products. (Mekonnen, 2018)
Macro-environment Variables
Body paragraph 5
a. Technological forces
Topic sentence: Arabian...


Anonymous
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