1)How is positioning an offering for new customers different from positioning for existing customers?2)Is it better to invest heavily in the early stages of New Product Development or toward the end of the process? Why? Provide an example of a product that supports your answer.3)What role does marketing play in the new product development process? What are marketing’s responsibilities? Be detailed.

Read the HBR case study Time Value of Money: The Buy Versus Rent Decision and calculate the best route for the graduate’s housing situation, developing your understanding of time value of money (TVM) concepts and calculations. Describe your assumptions, methodology, and results in your discussion narrative, and attach a simple spreadsheet supporting your analysis.You can find the article in the attachCritique your peers’ posts in relation to your own recommendation considering the assumptions your peers have made. Support your critique with sound reasoning and evidence.400 words. Remember to made a spreadsheet as required.