Description
In this module, you learned about environmental analysis, both internal and external. For this assignment, you will be given a description of a fictitious healthcare organization - The Strengths, Weaknesses, Opportunities, and Threats will be described (in that order).
"Wealthy HealthCare Association"
This hospital based organization has AAA rated credit due to its strong financials. It has multiple hospital based facilities across the geographic area. They have strong ties to the community. Their weaknesses lie in that they do not have any investment in ambulatory based (lower cost) services. They do not employ any of their physicians. They also have low market share in surgical and imaging services.
The opportunities are to potentially employ physicians, and control referral patterns, invest in ambulatory services including imaging, surgery, and urgent care, and to potentially develop wellness services to keep people healthy.
There are several threats to the organization. The first is that there is a lot of competition from lower cost providers. Next, healthcare reform is going to move toward the idea of covered lives, where organizations will make money by being able to provide low cost services and keeping people healthy. They are also threatened by insurance companies that are steering patients to low cost providers that have a full continuum of services.
Use this information, and submit a TOWS matrix. This should be submitted in narrative format.
Your submission should be 600-750 words.
Explanation & Answer
Attached.
Running head: WEALTHY HEALTHCARE ASSOCIATION TWOS MATRIX
Wealthy Healthcare Association Twos Matrix
Name
Course
Tutor
Date
1
Internal factors
Strengths (S)
Weaknesses (W)
External factors
SO Strategies
WO strategies
The ability of the healthcare
Opportunities (O)
Wealthy healthcare
facility to employ physicians
organization is a well-
is a significant consideration
engaged health facility with
that will be very much
significant financial muscle,
influential in creating a better
which places the healthcare
and positive environment
facility at a better position
where the current low number
when considering the
of physicians within the
opportunities available in the
hospital setting can be
field. The company can use
addressed. It is a position that
its significant financial
the health care facility can
muscle to improve its service
embrace to ensure that it turns
delivery especially
out to be its strongest point
considering its ability to
since being in a position to
employ physicians to improve employ physicians means that
the quality of healthcare.
the quality of healthcare will
There is need to employ
be directly and positively
physicians to maximize the
impacted.
existing better healthcare
engagement.
The healthcare facility can
invest in ambulatory service
The health facility has
an area which is proving to be
multiple hospital-based
a huge let down for the
facilities across the
organization. The healthcare
geographic area. This
can embrace ambulatory
significant aspect of the
services since they have the
organization can be
required elements, which can
effectively considered in
have a significant positive
helping the health facility to
engagement on its focus to
control referral patterns since
create a better and well-
they have what it takes to
engaged healthcare facility.
create a very enab...