Tableau’s Role in Business Intelligence, homework help

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Running head: LITERATURE REVIEW Literature Review 1 LITERATURE REVIEW 2 Literature Review Tableau software is Business Intelligence (B) software which is both utilized in transforming raw data into a more meaningful and useful information which is critical in the process of business analysis functions and operations. Tableau software enables the users to develop intuitive graphics, dashboards, and reports in a simpler faster way which is a drag and drop techniques. The tableau software has maintained its competitive advantage through its innovative technologies and its ease of use features which has made it successful in the competitive market. Business Intelligence entails the tools and systems that play a critical role in the strategic planning process within any business organization. The business intelligence will enable the company to gather, store, access and analyze the required and relevant information or data which will help in the process of decision making. This paper is aimed to discuss the role of Tableau Software in Business Intelligence (BI) and analytics, which will in turn lead to a strategic and practical decision within an organization. Typically, the literature review will discuss the various elements of the tableau software and the business intelligence which are essential for the successful operation of the firm. The measured variables included the Business intelligence systems, use of the tableau software and the process of decision-making within an organization (Power, 2007). The various theories and theoretical frameworks are also elaborated to provide more insight to the discussed topic. The use of the tableau software is indeed a valuable tool to help the organizations in their business intelligence efforts and decision making. Business Intelligence (BI) Structure Various scholars and studies have differently defined the term business intelligence. Therefore, there are multiple explanations concerning Business Intelligence either from the LITERATURE REVIEW 3 literature world or in the business environment. Business Intelligence can be defined as an organized and systematic procedure through which the organizations acquire, analyze, and distribute information from both the internal and external information sources which are essential for their business operations and the process of decision making (Lonnqvist & Pirttimaki 2006). The term business intelligence has also been concerned as a particular reason for data-driven decision support system (DSS). A business intelligence system is a data motivated decision support system that majorly helps in querying of an old database and the creation of periodic report summary. By enhancing the business’s capability to structure given information and making it accessible, the business intelligence systems have the capacity to maximize the utilization of information, hence developing a competitive advantage in the industry. Business intelligence was also considered as the process through which data coming from both the internal and external sources can be gathered and analyzed to generate relevant information. Some of the benefits a company can derive from the use of Business Intelligence are multifaceted, and they include the following: The identification of the profitable clients, discovery of the best-soled products and services, which service is highly profitable, what type of customer is least millennial and loyal, detects the deceiving behavior and actions and forecast the market environments on the trends among other benefits (Ranjan, 2009). However, the business intelligence systems can be broadly defined as the broad category of technologies, software, applications and processes for collecting, storing, accessing and analyzing various data that can help the users to make crucial decisions. The business intelligence cannot be singly applied, but it can efficiently work with interlocking elements that must always work together seemly to deliver a business value. Notably, there are is a variety of Business Intelligence (BI) solutions that serves different LITERATURE REVIEW 4 purposes in the organization. Specifically, the generalized structure of the business intelligence consists of the elements such as the data source, ETL, data warehouse, and the analytical and visualization tools (Watson, 2009). As stated by Watson & Wixom (2007), the portrayed components frequently reflect the four primary stages of the data processing cycle. For instance, pre-processing which involves the data cleaning, data selection and data transformation and the integration that is responsible for data merging, data mining and pattern evaluation within the application layer and the presentation of data within the display layer. Tableau Software Structure and its role in Business Intelligence and Analytics Tableau software is a drag and drop business intelligence tool that allows the regular users to quickly manipulate data and develop easy-to-publish reports or information and dashboards (Watson, 2009). Tableau helps individuals and organizations to see and understand the various data. Tableau will assist anyone to quickly analyze, visualize and share a vast amount of information to different people or agencies. However, Tableau is not applicable to non-profit organizations as most of the business intelligence tools; it can connect to and create performance metrics for any tabular data. Tableau software structure is quite logical and straight forwards. The application’s layout is very simple for the non-IT professional to understand. Data Integration Capabilities Tableau software will assist the business in its process of business intelligence by its capacity to integrate data. This is because the secure information is derived from data and it’s always perceived as a valuable asset to the productivity of any business (Roekel et al., 2009). With the tableau software enterprises having a complex data which are spread over multiple LITERATURE REVIEW 5 databases including the text field, spreadsheets, access and the public services will achieve its benefit through the business intelligence. It is very critical for the goo business analytical software such as Tableau to provide linkages to various data sources to facilitate the business analysis or business discovery on data existing in a different location. In Tableau software environment, the international data can be done through the use of the interface. The interface usually needs no scripting skills. Besides, Tableau facilitates ease of use for any level of users of the business intelligence system in the process of making critical decisions. The capability to integrate multiple data sources into one particular platform can save the company a lot of time and also enhance convenience and value for the users. Tableau ability to Connect to Multiple Sources of Data Tableau software has native connectors to several common databases, including Microsoft SQL Server, My SQL, Oracle, and Teradata among others. If in any case, the native connectors are not available, the users can have access to data through the use of ODBC which stands for open database connectivity that uses the Open Database Connectivity standard. The multiple lines of evidence which can be supported by the tableau software are significant in enhancing sustainability and effectiveness in the business management through business intelligence (Negash, 2004). Tableau software integrates a technology which is traditional querybased technology that operates from a disk, and it typically requires that the database remains in the hard drive, while the software is actively querying it. Theoretical Framework: Decision Making Process Review of Existing Research methodology References Lukevich, M., Vitt, & Misner, S. (2002) ‘Business Intelligence,' Microsoft Press. LITERATURE REVIEW 6 Negash, S. (2004). Business Intelligence. Online, 13(Accessed:10/06/2016). Retrieved from http://redient.com/business-intelligence/ Power, D., (2007, May 27th). "Tom Davenport Interview: Competing on Analytics," DSSResources.COM. Read 7.12.2016, available at http://dssresources.com/interviews/davenport/davenport05272007.htm l Ranjan, J. (2009). Business Intelligence: Concepts, Components, Techniques, and Benefits. Journal of Theoretical and Applied Information Technology, 9(1), 60. https://doi.org/10.2139/ssrn.2150581 Roekel, H. V., Linders, J., Raja, K., Reboullet, T., & Ommerborn, G. (2009). The BI framework: How to turn information into a competitive asset.Reading: Logica. Wasmann, M., & Spruit, M. (2012). Performance management within social network sites: the social network intelligence process method.International Journal of Business Intelligence Research (IJBIR), 3(2), 49-63. Watson, H. J. (2009). Tutorial: Business Intelligence – Past, Present, and Future. Communications of the Association for Information Systems, 25. Watson, H. J., & Wixom, B. H. (2007). The current state of Business Intelligence. Computer, 9(40), 96–99
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Running head: LITERATURE REVIEW

Tableau’s Role in Business Intelligence

1

LITERATURE REVIEW

2
Literature Review

Tableau software is Business Intelligence (B) software which is both utilized in
transforming raw data into a more meaningful and useful information which is critical in the
process of business analysis functions and operations. Tableau software enables the users to
develop intuitive graphics, dashboards, and reports in a simpler faster way which is a drag and
drop techniques. The tableau software has maintained its competitive advantage through its
innovative technologies and its ease of use features which has made it successful in the
competitive market. Business Intelligence entails the tools and systems that play a critical role in
the strategic planning process within any business organization. The business intelligence will
enable the company to gather, store, access and analyze the required and relevant information or
data which will help in the process of decision making. This paper is aimed to discuss the role of
Tableau Software in Business Intelligence (BI) and analytics, which will in turn lead to a
strategic and practical decision within an organization.
Typically, the literature review will discuss the various elements of the tableau software
and the business intelligence which are essential for the successful operation of the firm. The
measured variables included the Business intelligence systems, use of the tableau software and
the process of decision-making within an organization (Power, 2007). The various theories and
theoretical frameworks are also elaborated to provide more insight to the discussed topic. The
use of the tableau software is indeed a valuable tool to help the organizations in their business
intelligence efforts and decision making.
Business Intelligence (BI) Structure
Lonnqvist and Pirttimaki (2006) have differently defined the term business intelligence.
Therefore, there are multiple explanations concerning Business Intelligence either from the

LITERATURE REVIEW

3

literature world or in the business environment. Business Inte...


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