Description
To stay on track and have a quality marketing plan completed on time, these tasks should be completed this week:
- Choose one of the opportunities from your list so that the marketing plan becomes focused. Factors to consider when making the choice include how quickly you can get to market, how big the potential market could be (Ch. 3) and how interested consumers will be in the new product, service or event (Ch. 4). Submit one paragraph describing this opportunity to me for my approval prior to continuing with your marketing plan.
- Segment the market using the concepts you learned last week (Ch. 9) and select one or more segments to target. Make sure you can articulate the needs of this market segment. (No submission necessary)
Im giving my essay about my two key growth opportunities for the firm on which I am writing a marketing plan. So you can see that what is my firm and opportunities.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
It has been great working with you right from the start to the end. I wish you all the best in your studies.
Opportunity Description
Student Name
Reg. No
Instructor
Submission Date
Uber uses local currency in a bid to fit into the new market. In some countries such as
India, it accepts payment due to the difference in payment systems and the existing culture.
Making entry into new markets can be challenging due to many existing barriers. It has built
systems and tools that enable the members of their team from different backgrounds to be able to
communicate effectively. It has adapted to the local needs as a growth strategy by integrating
local languages into their mobile application. The firm's leverage of technology and branding has
enabled it to penetrate into new markets thus establishing itself as the undisputed industry leader.
1
UBER
Uber Marketing Plan
Author’s Name
Reg. No
Instructor
Submission Date
2
UBE...