Discuss the requirements from an operations perspective of competing on (a) quality, (b) cost, (c) flexibility: variety, customization and volume flexibility, (d) speed. Give examples of manufacturing or service firms that successfully compete on each of the criteria listed.
Competing on a quality end means providing a good that of a differing quality than a competitors good. Competing on the end of cost means providing a good that has a different cost to the consumer than a competitors good. Competing in terms of flexibility means providing a good that can be customized or modified or sold in a different volume to the consumer which differs from competitors. Lastly, competing in terms of speed means having a different product velocity and output speed than competitors for a given good.
Many companies do this. One example can be found in the toiletries industry. Here there are numerous differences in quality as well as cost, for instance one shaving cream can be higher quality while being a higher cost as well. Additionally, there is variety in the sizes of containers or the type of container even. Lastly, production speed does vary as larger corporations such as unilever may have greater speed due to greater demand and larger scale of operations than say an equate which distributes on a lower scale.
Feb 9th, 2015
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