Designing a 2 part leaflet on Word B - What is the aim of a leaflet? • To convey information • To generate interest • To grab attention • To communicate a message • To target a wide audience • Any other ideas? - You have been asked to What do you aim to achieve design a 2-part leaflet for with this leaflet? your assignment. Discuss with a partner Leaflet Qualities The main points must be clear and concise The layout and content must relate to the message you want to communicate Use key details to convey message Know the requirements of your leaflet for example size and word count Who are the audience? What is the message? - Think about your assignment brief – discuss with a partner What main points will you include? What will the layout be like? How can you convey the message effectively? How many leaflets? Is there a word count? Who is the audience? Who do you expect to read these- leaflets? What is the message? What do you want to say? Engage the audience Leaflet must be eye-catching Leaflet text must be clear and concise Leaflet should convey information Balance images and text Keep text in manageable sections Use high resolution images- Pixabay Crop pictures to use space more effectively and focus on key detail - Using text on a leaflet • Text size should be large enough to see from a distance • Use different sizes and boldness to show headings • Do not WRITE WHOLE SECTIONS IN CAPITALS • Use bullet points and headings • Do not use too many different fonts • Use clear fonts – must be readable • Do not use too many colours Choose relevant images to include Which image is more relevant to Business Communication? The images must be relevant to your assignment brief – which picture and description matches your assignment? Lots of people like ice-cream in the Proven to be effective and risk free summer Use a mixture of images and text • For your assignment, this leaflet does NOT have enough text. • You need to have keys sentences like: • Physical barriers: • People are unsure how to book a vaccine. • People think test centres are very far away and inconvenient to get to. • Strategies for physical barriers: • More information about vaccines will be provided. • A 24-hour vaccine information helpdesk is now operating. • There are now 24-hour vaccine centres. Use a mixture of words and images This leaflet has too much text. - Is this an effective leaflet? Discuss with a partner... • What are the main points? • What is the layout like? • What is the message? • Who is the audience? +planner (Accessed 12 June 2020). This Photo by Unknown author is licensed under CC BY-SA. • Are the pictures and text relevant? • Shutterstock, (2020). Available at: https://www.shutterstock.com/search/meal Decide Research • Decide which program to use and practise • Research the content of your leaflet Collect Start • Collect relevant images and ideas and save them in files • Plan some ideas for the text • Start with a first draft Rework Add • Rework it – adjust structure, content, text, resize images • Add details – colour, font, special effects Getting started Let's think about your leaflets 2-part leaflet 100-150 words on the leaflets (approximately) A separate page of notes. At least 500 words Can be in PowerPoint or Word Please find images on Pixabay. It is free. At least 6 images per leaflet Please use a combination of images and text - Let's think about your notes • At least 500 words of notes (underneath the leaflets NOT on the leaflets) • No abstract or table of contents required • No introduction or conclusion required • Your notes should address the assignment objectives, for example: • Section 1: Identify communication barriers preventing people taking the vaccine. • Section 2: Identify strategies to encourage people to take the vaccine. • Please include some references to show evidence of research. Include in-text citations and a references page. - Provide more information and detail about barriers preventing people taking the vaccine Find sources to develop these ideas.. • Physical barriers – People are unsure how to book a vaccine and they think test centres are very far away and inconvenient to get to. • Emotional barriers – People are scared and do not trust in the vaccine because it is new and relatively untested and, they are worried they will get sick. They are worried to go to thevaccine centre because they want to avoid contactwith other people. Provide more details and information about strategies – here are some examples: What is the What Recap topic of this sections are assignment? required? Answers What is the topic of this assignment? Identifying barriers to taking the Covid vaccine and providing strategies to encourage vaccination. What sections are required? Cover page, leaflet 1 – barriers, leaflet 2 – strategies, notes page (500 words) and reference page.
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