Description
Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia.
Please, think and share information on the following items:
1. Owners, capital structure and company profile
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation…..
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business
What business will you be in? What will you do? What market segment will you choose?
B. Business Philosophy
What is important to you in your business?
3. Products and Services
a. Describe in detail your products or services (Technical specifications).
b. Size of business: how many employees? How many offices and retail facilities?
c. What factors will give you competitive advantages or disadvantages? Examples, include level of quality or unique or proprietary features.
Explanation & Answer
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Running head: START-UP BUSINESS PLAN
Start-up Business Plan
Student’s Name
Institutional Affiliation
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START-UP BUSINESS PLAN
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Start-up Business Plan
1. Owners, Capital Structure and Company Profile
Business Name: Saudi Home Maintenance
Address
Street: Yenbu
City: Yanbu, Yenbu
Area: Yanbu
Country calling code +966
Country Saudi Arabia
Email: saudihomemaintenance@gmail.com
The business will be a sole proprietorship business meaning that I will be entitled to all
profits and responsible for all my business's liabilities, debts, and losses (Mulliner & Algrnas,
2018). The investment capital will be SAR850,000.
2. Company Business Description
A. Scope and Type of Business
I will venture into a home maintenance business to offer cleaning, design, and repair
services for homes. I will choose a psychographic market segmentation because it deals with
people's interests and hobbies, lifestyle, values and beliefs, and personality traits which my
business touches on. My business idea is to deliver home services that cut across literally
everything individuals and homeowners want to be done in their homes and houses (Mulliner &
Algrnas, 2018). The business's focus is on selling services to homeowners. My business idea is
START-UP BUSINESS PLAN
different because it focuses not only on the interior of houses as other businesses do but also on
the exterior, including the compound.
Mission statement: "At Saudi Home Maintenance, we provide quality interior and
exterior home services to homeowners through the latest technologies and highly trained
personnel to better our lives at home and those around us. We believe that a neat home ...