AUA E Commerce Comparison Between China and France Essay

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Business Finance

American University of Armenia

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Although it is teamwork, each student will be graded individually. So, you are responsible for your coursework only and not dependent on your teammate. If the coursework is done by joint effort, then both students may submit the same work. If both students submit the same coursework, please type your name and the name of your teammate in the title of the post. Every student must post. No post = 0 as a grade. The task is to compare two countries in each News Board subject. The teammate's news board is already available on the Discussion Board. Also, you can find other news for comparison if the news posted on the Discussion Board is not related to the associated topic or if you prefer to do that. You make the comparison based on one news article for each country in each News Board subject (NB 1, 2, 3, 4). The news articles may be from any relevant and current source. The news articles with one or two paragraphs are not acceptable. MY country is China that I wrote on and need to use to compared my partners country Which is France Please post: • a brief summary of each article • the date, title, and the website of both articles subject-based differences and similarities between two country markets • your overall opinion A comparison in detail is required. The news articles must be related to the given topic of each board. Please see below. • Topics NB 1 Foreign companies in the selected market NB 2 Companies expanding from the selected market abroad NB 3 E-commerce or M-commerce NB 4 Channels (logistics, distribution, supply chain) Your post must be organized. Please include the news board number and the topic at the beginning of each NB comparison. For example, NB1: Foreign companies in the selected market. Comparisons for all news boards will be in one post/thread. Partner is doing NB 1 and 2 comparison I will be do 3 and 4 My news board 3 is listed below ’s Daily Online NB3 China’s online food delivery market shows promising prospects China's online food delivery market shows promising prospects - People's Daily Online. The Chinese online food delivery market has seen an expansion and growth in the sector, with more Chinese people opting to use online food delivery services. By June 2021, there was an estimated 469 million people had ordered their food through online markets. The online market in China has been an influence on another market in the country. Food is not the only commodity that is exchanged through online delivery means. Other products are also being bought through online means. Reports from China have shown that online shopping has transactions that have increased more than 140% from the previous year. Records from Chinese food delivery services such as Eleme and Instant Shopping have shown that Chinese people use their services to order food and use the services to order their medication and other items (Jun, 2021). These platforms have, in turn, provided digital tools for self-employed and medium business owners to increase the efficiency of their businesses. There have been testimonials from various individuals who have benefited from these platforms. Many of them tell how their businesses have grown and improved after the platforms were established. In Zhejiang province, a digital regulation system for online food delivery has been implemented to facilitate online food ordering and delivery. This system will make it easy for Chinses people in Zhejiang province to enjoy the services (Jun, 2021). The online food delivery market in China has played a major role in transforming major Chinses markets, making it easy for the Chinese to have access to markets other than the food industry. Restaurants throughout the country have joined the system, and they have some of their food delivered to customers to their homes. The system is also a good way of gathering data on online markets in the country (Jun, 2021) References Jun, H. L. (2021). China’s online food delivery market shows promising prospects People’s Daily Online. People’s Daily Online. http://en.people.cn/n3/2021/0913/c90000-9895586.html My news board 4 In this discussion on business marketing, I chose the newspaper named Miamis Community News. I found the latest news article in this newspaper regarding email marketing. I will discuss the main points of the article, and I will assess how the information in this article can be related to what is actually happening in the world. One example is taken from the article "Is email marketing dead?" written by (Llinas, 2021). And the second example is taken from a website named Campaign Monitor. The article named "Why Marketers Need to Stop Saying "Email Marketing Is Dead"" written by (Westbrook, 2018). The discussion will include whether email marketing has died or not. In the first article, the author has raised the question that Is email marketing dead? The article written by (Llinas 2021) discussed that the days had passed when the marketers used the chat or email threads to communicate with the customers. There are now new types of mediums such as text messaging, SEO, and social media platforms. The marketers now communicate with the customers via using social media platforms. But still, some brands send emails, and it is still a question whether the marketing through email has ended. The article is taken from a local newspaper in the US, and thus it shows that this question is also raised for the US market. There are many local and international US companies that use email marketing, but now they are also moving towards SEO and social media marketing. The author of this article said that businesses need to know where the customers are spending most of their time and then target them. The older generations were using emails, but the millennials and Gen Z looked towards social media platforms. The author added that email marketing is beneficial when a large number of files are to be shared with the customers or suppliers etc. There are many large retailers that still use email marketing, social media platforms are used for advertisements of products and services, and text messaging services are used to send coupon codes and deals to the customers. The article concluded that email marketing is still not dead completely (Llinas, 2021). The second article includes the information regarding why marketers need to stop saying that email marketing is dead. In this article, the author has used an interesting approach by saying that with the passing of time, the upcoming technologies are killing the previous ones. The death toll of the digital marketing channels is on continue whenever new tools are introduced in the market. 59% of the marketers said that email marketing is on top of ROI generating marketing method. Email marketing is not dead, most businesses prefer the use of email marketing because it provides them with various features. Therefore, it can be concluded that email marketing has not died, and still, it is used by many companies or brands along with other marketing channels such as text messages and social media marketing. Still, the companies can reach more people through brands (Westbrook, 2018). References Llinas, T. (2021). Is email marketing dead?. Miami's Community News. Retrieved 20 September 2021, from https://communitynewspapers.com/pinecrest-tribune/is-emailmarketing-dead/. Westbrook, K. (2018). Why Marketers Need to Stop Saying “Email Marketing Is Dead”. Campaignmonitor.com. Retrieved 20 September 2021, from https://www.campaignmonitor.com/blog/email-marketing/why-marketers-need-to-stopsaying-email-marketing-is-dead/. Partners France article NB3 Big brands step up battle against Amazon's empire in France July 7, 2021 https://www.politico.eu/article/brands-take-on-amazon-in-france/ Amazon faces lawsuit from big companies like L'Oreal and Heineken. The bulk of the complaints rest on the terms of thier contract with Amazon, which violate the French code of commerce. The goal is to regulate reltions between brands. One major burden is when customers don't pay, it falls on the supplier. Amazon is trying to get their Europe distributor to deal with the law suit. This is ont major problem in the market, when countries go international. France seeks to stop fashion brands from destroying unsold goods May 15, 2019 https://www.businessoffashion.com/articles/news-analysis/franceseeks-to-stop-fashion-brands-from-destroying-unsold-goods France is trying to take an aim at the fashion industry's heavy environmental foot print to stop detroying unsold items. This is a big problem with luxury brands, they would rather burn or bury the items in a landfill than risk selling damaged items and hurt their brand image. The French governement is trying to handle this at an industry level and the government plans to pursue a ban. Nb 4 of partners France country Transportation and logistics market insights-France November 2, 2017 https://www.prnewswire.com/news-releases/transportation-andlogistics-market-insights-france-300549111.html France has a strong domestic demand supported by favourable finance conditions. This was predidcted to lead to resilient investmetn and consumption growth of the French economy for 2017-2018. Sicne France leads Europe's highed number of industrial and logistics projects, this firther leads to improving infastructure to enhance the intermodality of the transport network and simplifying the management of the supply chain. France Distribution and Sales Channels May 3, 2021 https://www.trade.gov/country-commercial-guides/france-distributionand-sales-channels Sicne the distribution sector includes all supplying goos and service to consumers, retail distibution is an important and competitive sectore in France. This is why it is harder for U.S. SMEs to get into the French market, because it is highly concentrated with French global manufacturers/suppliers have strong control over the retail networks. Due to this, many wholesale/retail outlets are disappearing rapidly and being replaced by retail distribution chains and networks that have significant hsares in France.
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Comparison between China and France
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NB 3: E-commerce Comparison between China and France
The e-commerce platform in China and France has experienced tremendous improvement
with businesses working to capitalize on the online market. The article on People's Daily Online,
Posted in June 2021, analyzes China's online food delivery market, showing promising
prospects. China's online market growth is evident from the number of orders, as approximately
469 million consumers had used online markets to order food (Jun 2021). Similarly, China
continues to experience massive purchases from e-commerce platforms, with shopping
transactions increasing by 1...

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