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COVER PAGE

INDUSTRIAL ATTACHMENT REPORT.
MULTIMEDIA UNIVERSITY OF KENYA.
FACULTY OF MEDIA AND COMMUNICATION
DIPLOMA IN JOURNALISM
ROSE REBECCAH INDEKHWA
ADMISSION NUMBER 115/00362
KENYA BROADCASTING CORPORATION (KBC)
25 MAY 2016-25 AUGUST 2016

1

DECLARATION.
I declare that this industrial attachment report is my original work and has not been presented
in any other institution of higher learning.
Sign ____________________________
ROSE REBECCAH INDEKHWA
115/00362.

Date______________________

ACKNOWLEDGEMENT.
I would like to laud Mr. Waithaka Waihenya, Managing Director of KBC, for giving me the
opportunity to do my industrial attachment within the organization. It was a unique experience
to be in KBC and study about media.
Without forgetting Dr.Isaac Mutwiri, the Dean; Faculty of Media and Communication, I return
my heartful gratitude for giving me this chance to go and exercise my skills in my professional
field.
I express my deep gratitude to Mr. Kennedy Osir, Assistant Editor in chief ,Martin
Mwanje,Nicholas Kigundu ,Graham Kirwa and all my supervisors at Newsroom in KBC,despite
their many duties ,have agreed to lead my training .Their guidance ,remarks and relevant
suggestions have been to carry out this training.
My special thanks goes to Mr. Ronclif Odit, Mrs. Brenda Czeda,Mrs. Jemima Waluteo and Vereso
mwenda for their advice and encouragement.
I owe the succeful completion of this attachment to all those that were constantly beside me,
cheering me on and supporting me all the way during my training.
Finally, I would like to extend my thanks to my family members especially my dad ,James Abuli
for paying my industrial attachment fees at KBC ,class mates and other interns at KBC for their
invaluable support all through my training.
Thanks.

EXECUTIVE SUMMARY
My attachment was based on print media which is my main point of focus in journalism. I was
placed in the Editorial Board for a 3 month attachment...
Within my study in journalism ,I am interested in print media .It was a great opportunity for me
to do a three month industrial attachment at Kenya Broadcasting Corporation within the
Editorial department. The Industrial attachment was concentrated on news writing and
reporting.
At the beginning of my attachment I had several goals to attain regarding the improvement of
knowledge and skills in general media fields: news writing, editing and reporting.
During my study at KBC several activities have contributed to my achievement. I went three
times in the field to gather news. The objective of this was to understand how to build up a
story and write a script. It also enlightens me on the challenges that media practitioners face
during fieldwork. Some of the challenges are lack of bullet proof outfit, low internet
connections, poor infrastructures and modernization. For instance, during the anti-IEBC demos
in Kibera we had to capture quality footage but due to old technology used, the videos were not
that of high quality.
Next I attended a press release at city hall. At the end of the press release I had to come up with
a story .The press release was spearheaded by the Nairobi Governor Mr. Evans Kidero.The
objective of this press release was to restore order, sanity and enforcement in the city.
In my last and general activity during my industrial attachment at KBC, I was engaged in writing,
editing and reporting news both locals and international news.
In conclusion the industrial attachment was a useful experience. I have found out what my
strengths and weaknesses are. I also gained new skills and met new people that contributed to
my succeful attachment.

At last this industrial attachment has given me new insight and motivation to pursue a career in
print media. Together with all this experience gained during my attachment at KBC I think my
future career can improve a lot.

CHAPTER 1: INTRODUCTION
This report is a short description of my three month industrial attachment carried out as a news
reporter at Kenya Broadcasting Corporation. At the beginning of my attachment I targeted
several goals to achieve by the end of my training. Industrial attachment being the basic way of
learning, experiencing and enhancing my skills, I had an opportunity to see what it feel like to
work in a professional environment. Kenya Broadcasting Corporation being an organization that
I have worked with it has friendly environment to allow learning and the co-workers are also
flexible to assist in my training.

2.1 Background and History.
Kenya Broadcasting Corporation (KBC) is the state-run media organization of Kenya. It
broadcasts in English and Swahili, as well as in most local languages of Kenya. The corporation
started its life in 1928 when Kenya was a British colony. In 1964, w...