Week 5 IMC PLAN Work, writing homework help

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Due Week 5 – In the News Assignment & Internet & Direct Marketing plans (next page) Homework Project: In the News . . . These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News project. The project may draw on articles or research from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations).

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Due Week 5 – In the News Assignment & Internet & Direct Marketing plans (next page) Homework Project: In the News . . . These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News project. The project may draw on articles or research from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and uses of consumer behavior provided a backdrop for associating a multitude of course concepts as well as presenting several managerial implications (applications). Your "In the News" assignment should be a one-page(if single-spaced) report at minimum, and include: • First, SUMMARIZE your selected article in one or two paragraphs IN YOUR OWN WORDS (and make sure to properly cite it at the end) Then, make the following points clear to the reader: • Explain why and how the material is important and relevant to the course content; and • Explain what marketing/advertising-based practical managerial implications the material has for marketers. Important Grading Notes/Requirements - Title each section by the requirements (i.e. Summary, Course Relevance, & Managerial Implications) to make clear that you're addressing each requirement. - The one-page length is a minimal requirement. High quality reports will easily be 1.5 to 2 or more pages in length. - You are free to choose your own article! Selections are typically made based on what you perceive to be important to the course, a topic that is salient in the current news/events, and/or a topic(s) that represents an area of course content and/or a related industry/company that you are personally interested in. - Course relevance and managerial implications vary between articles, but typically, relevant articles will have 3-5 points in common with the course content and 2 or more managerial implications. - Grading is based on the relevance of the article, your ability to concisely summarize it, and most importantly, the quality and depth of your relevance and implication arguments. Due Week 5 – (continued) Course Projects: Internet & Direct Marketing Plan This week you’ll be developing and turning in 2 separate promotional plans for this assignment, an Internet Plan AND a Direct Marketing Plan. These planseach requirefour sections; objective(s), a budget, a message strategy, a media plan and OPTIONAL artwork. These sections should be different this week (versus last week) and, different from each other given the benefits/applications of each specific promotional area/category. In sum, you’ll be answering what your objectivesare for these particular promo mixesthat you developed? What will these plans cost to deploy/use (you're building a line-item budget for all of the associated costs)? What is your message strategy for each specificpromo mix (use the book for guidance on message strategies)? What's your media plan and why; the book will help you choose and justify your selections as well as the IMC supplements in Doc Sharing, which are critical to helping you do well. A variety of "artwork" possibilities are listed for the optional art for each promo mix: Internet Marketing Plan - Artwork is optional, but can include your OWN developed examples such as a mock Website, Email ads, Pop-up ads, and so on. Direct Marketing Plan - Artwork is optional, but can include your OWN developed examples of direct mailers, brochures, direct Emails, letters, TV ads, salesperson scripts, and so on. Important Grading Notes/Requirements: - EACH promotion mix assignments MUST be at least 2-3 pages in length (4-6 total) and be sure to subtitle each section in your paper by each of the above requirements (i.e. objective, a budget, a message strategy, a media plan and artwork). You can present each plan separately or together under these required sections. - Use your book and lecture readings as well as your own independent research to understand both how and specifically what to address for each required topic area. - Refer to the Assignment Details Class Announcement as well as the 410 MKTGIndividual Campaign Guide in Doc Sharing which is critical for providing additional support and guidance on meeting the assignment requirements. Utilize the How to conduct research and use Lexis.ppt in Doc Sharing for support on how to conduct independent research if you are not familiar about how to do so. While optional, consider reading DH 410 Presentation Skills in Marketing.docx in Doc Sharing to help you with properly writing reports for this class. - Points will be awarded based on your ability to comprehensively address each of the required sections, grounded on/utilizing our course concepts as well as your ability to write a professional appearing report which is free from grammar and spelling errors and, properly cited sources for applicable content and artwork.
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Explanation & Answer

Attached.

Surname 1
Student’s Name
Professor’s Name
Course
Date
Direct Marketing Plan for IMC

Introduction

The direct marketing plan is an invaluable part of the strongly oriented online company,
Global Connect International. This is the part of the company’s exposure tactics that ensure that
the news about the service it offers actually reaches everyone. This is the part where the
company employs aggressive means that address the last mile and connect directly with the
consumer. The company employs this means of advertising to reach the consumers who may not
have access to the internet marketing options. Towards this end, the company shall employ the
use of Fliers, promotional letters, posters, local newspaper and magazine advertisements and cell
phone text messaging among other forms of customer access methods in order to reach the
general population and in particular, the potential players, their parents and their friends.

Objectives
Objective 1: To increase the Global Connect International brand awareness among the people in
the greater Philadelphia area including potential players, their friend and parents.
Objective 2: To introduce GCI products and services in the greater Philadelphia area. This area is
deemed to have users who do not use the internet as their primary mean of accessing information

Surname 2
and as such require a secondary more direct approach in order to bring the product to their
attention.
Objective 3: To reach a section of the target market within the greater Philadelphia area that has
not been explored the online advertising campaigns. Global Connect International has an internet
marketing plan aimed at reaching the web savvy users but lacked a methodology of ensuring the
individuals who access internet less are covered. This is the answer to that issue.
Budget
This advertising has been allocated a joint budget of $ 120,000 with internet marketing
due to their closeness in approach. The budget shall be implemented over the course of 12
months in equal installments of $ 10000 dollars each. This amount shall cover the costs of cell
phone text messaging, designing fliers and renting space for them, drafting ad design of
promotional letters, advertisement in the local dailies and designing posters and hiring space for
their strategic placement.
Message Strategy
Global Connect International wants to pass across the message that it is a starter company
with the necessary infrastructure to nurture young talented players in soccer, additionally, it is
aims to introduce to the population their marketing and promotion product 1-Click
SoccerPortfolio. Due to the fact that the company is an upcoming enterprise, it should have its
mission and vision statements explicitly stated within this plan so that the target market shall be
oriented to its organization culture and know exactly whom they are dealing.
Media Plan

Surname 3
Considering the fact that the internet marketing has already been employed by Global
Connect International to reach the young people, direct and offline means shall be the primary
form of advertising in this area. that is the rationale behind of traditional mass media, radio,
fliers, posters and direct text messaging. This is based on the rational that there are certain age
groups that do not spend plenty of time online such as parents, and when they do, they tend to
have specific sites they focus on with little to no interest in advertisements. Such types of people
are the target audience to these traditional like delivery systems which they would prefer due to
its authentic and original nature.
Conclusion
A direct marketing plan is important for Global Connect International since it helps
bridge the last mile gap and ensures that the corporations reaches as many individuals as possible
within the Grater Philadelphia region. It is a complementary means to the other forms of
marketing and must be accorded the status it deserves for the business’ possibility to be
successful to be increased.


Surname 1
Student’s Name
Course Instructor
Course Tittle
Date
Internet Marketing
Introduction
Marketing is social and managerial function where by human needs are satisfied by
availing goods and services to consumers in exchange for money or other goods and services. It
is an important function in any organization or production process since it makes goods and
services available to consumers and profit making for the organizations. On the other hand,
online marketing can be defined to be the process of creating awareness of a good or service
through electronic commerce. Electronic commerce involves the use of websites and emails or
the social media platforms to create awareness about certain goods or services.
Message Strategy
The Global Connect International is a trading company that provides a link between
soccer coaching services and t...


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