WU Alibaba Company Database Discussion

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Wilmington University

Description

The Chinese e-commerce company Alibaba is perhaps the biggest online commerce company in the world. Using its three main websites, Taobao.com, Tmall.com, and Alibaba.com, it hosts millions of businesses and hundreds of millions of users with $345 billion in 2018 sales last year (more than eBay and Amazon combined!). With so many transactions and so many users, Alibaba has worked to capture fraud signals directly from its extensive database of user behaviors and its network. It then analyzes them in real-time using machine learning to accurately sort the potentially fraudulent users from the good ones. Alibaba has developed five stages of fraud detection for each user:

  1. account check,
  2. device check,
  3. activity check,
  4. risk strategy, and
  5. manual review.

These stages all combine to develop a risk score for each user. This fraud risk prevention score is so valuable to Alibaba and others that Alibaba shares and sells it to external customers. Provide 2 ideas on What will Data Analytics do next?

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3 pages
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Please view explanation and answer below.Hi, I attached the answer to your question along with an outline 😊. I am currently submitting the answer for your perusal, kindly go through it and confirm if it satisfies your requirements. Feel free to communicate if there are any changes to be made.

1

Data Analytics

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2

Introduction
Data analytics has been used in various sectors in recent years. Data analytics is primarily
used in databases examining and drawing conclusions from the databases. Companies use data
analytics in making crucial decisions as it helps evaluate situations extensively, making the
decisions or conclusions more effective. Other companies like the Alibaba Company have adopted
data analytics and used it to protect the company's website users from fraud that may occur as a
result of some other fraudulent users. This means that data analytics enhances security in
companies' and businesses' websites.
Data Analytics
The Alibaba Company has used data analytics to secure its systems and keep its business.
The users it houses are safe from fraudulent users who might be exploiting other common users of
the company. As the company grows and more advancements are made, there will be many things
that data analytics will be needed to do. Some of this include; customer experience personalization,
and having more efficient operations in a company or business (Runkler, 2020).
To start with the personalization of customer's experiences; ...


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