Unit I Essay i Organizational Communication, communications homework help

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Question Description

  1. In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.

    In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem’s article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.

    Your response should be at least 500 words in length.

Tutor Answer

School: Boston College



Organizational Communication

Institution Affiliation





Scripts and credo play an important role in organizations and in individual’s lives in the
21stCentury. Many organizations have developed scripts and credo to guide the behavior of
employees and managers. They outline guiding beliefs and principles for organizations that can
be referenced when making short-term and long-term decisions.

Using a script and/or credo helps the organization to identify what is important to them, their
values and beliefs. Shared values and beliefs guide the behaviors of employees. It is clearly
communicated to them what is expected of them and is accepted in the workplace. It defines the
limits and extents an employee cannot go beyond. It enables them to avoid coloring outside the
lines. Taking ownership of these v...

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