owning a hotel with spa, management homework help

User Generated

Xrvgu87

Business Finance

Description

I attached file kindly check.


Do you have a dream of owning a hotel with spa, a bed and breakfast, a beach side motel? In this module, we will investigate what strategic direction is and why strategic planning it is important. As you begin the Challenge you will investigate many different types of services within the hospitality industry to help you to determine one that best meets you own dreams and talents. You will also investigate how rural revitalization through hospitality related services and tourism can have an impact.

Unformatted Attachment Preview

Subject - Strategic Planning in Hotel industry Strategic Planning and Direction- Why Do I Need it? Description for the assignment. Do you have a dream of owning a hotel with spa, a bed and breakfast, a beach side motel? In this module, we will investigate what strategic direction is and why strategic planning it is important. As you begin the Challenge you will investigate many different types of services within the hospitality industry to help you to determine one that best meets you own dreams and talents. You will also investigate how rural revitalization through hospitality related services and tourism can have an impact. To complete this 1. Read The Importance Of Rural Development In The 21st Century - Persistence, Sustainability, And Futures at http://regional.org.au/au/countrytowns/keynote/keller.htm 2. Watch the video on 2012 EHL Strategy Challenge – Silk Road Project https://www.youtube.com/watch?v=zV6IE4lBXEc&feature=youtu.be This video showcases a competitive challenge undertaken by students from multiple countries to maximize the potential of the Silk Road as a avenue for tourism. In this challenge students researched and analysed “the tourism and hospitality infrastructure situation in 10 countries, then produced the outline for a 5-10 year strategic plan on how each country can best position itself within the Silk Road. The strategies focused on the areas of marketing/promotion and capacity building/destination management (EHL/UNWTO Silk Road Strategy Initiative).” Read about the Silk Road Challenge at http://silkroad.unwto.org/en/project/ehlunwto-silk-road-strategy-challenge2012; 1. Download the document EHL/UNWTO Report - Maximising the Potential of the Silk Road This will provide detailed information about strategic planning by the countries involved. 2. Read about the winning teams and what they planned at http://silkroad.unwto.org/en/news/2013-03-20/ehlunwto-silk-road-strategy- challenge-2012-students-strategies 3. Investigate strategic planning: 1. Read and review the article on Strategic Planning: Position Hotels in a Competitive Landscape by Kim Hehir at http://hotelexecutive.com/business_review/78/strategicplanning-positioning-hotels-in-a-competitive-landscape 2. Watch What is Strategic Planning, Really https://www.youtube.com/watch?v=vtqOqQHlItQ&feature=youtu.be 3. Watch Strategic Plan Template at https://www.youtube.com/watch?v=MlxJIsjussc&feature=youtu.be and then download the strategic plan template at http://doncrowther.com/social-media-strategy/strategicplan-template 4. Form your team to begin the challenge. For this project you will use Route 66 that cuts across the United States and was once the major route for transporting people and goods. With the coming of major Interstate routes, Route 66 decreased in use. However, this is an area with historical significance that would attract tourism under the right circumstances, and increase the sustainability or financial stability of the area. Take a look at the EHL/UNWTO Report - Maximising the Potential of the Silk Road report that you downloaded and investigate what each country in the challenge choose. Each one focused on one or two strategies in a certain location of the Silk Road. Investigate the services along the road currently and think about potential ones. Each person on the team should contribute different ideas from both research and their own interests. 5. As a team research the route to determine the needs, the history, and the potential benefits that could arise from development.
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hey Keith! H...


Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags