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Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Devon & Company COMPLETING A CONSULTANT’S REPORT GETTING STARTED • Open the file IL_WD19_CS1-3a_FirstLastName_1.docx, available for download from the SAM website. • Save the file as IL_WD19_CS1-3a_FirstLastName_2.docx by changing the “1” to a “2”. o • To complete this SAM Project, you will also need to download and save the following data files from the SAM website onto your computer: o • If you do not see the .docx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically. Support_WD19_CS1-3a_Quotation.docx With the file IL_WD19_CS1-3a_FirstLastName_2.docx still open, ensure that your first and last name is displayed in the footer. o If the footer does not display your name, delete the file and download a new copy from the SAM website. PROJECT STEPS 1. You are an associate consultant for Devon & Company, a major consulting firm located in Montreal, Canada, and are completing a report for a client on trends in grocery stores. On page 1, change the case of the "Trends Analysis" title to UPPERCASE to make the title more striking. 2. Change the theme colors to Green to coordinate with the company logo. 3. Add a shape to fill the blank space on the page as follows: a. Near the bottom of page 1, insert a Rectangle from the Rectangles section of the Shapes gallery. b. Resize the new rectangle to a height of 1" and a width of 6.5". c. Apply the Colored Fill – Lime, Accent 3 shape style to the rectangle. d. Remove the outline from the rectangle. e. Drag the rectangle so that its top edge is flush with the bottom edge of the "TRENDS ANALYSIS" green rectangle and its bottom edge is flush with the top of the blue rectangle containing the "Insight", "Analysis", and "Direction" pictures, as shown in Figure 1. Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Figure 1: Position of the New Rectangle 4. 5. 6. 7. On page 2, format the heading paragraph "Overview" as follows to set it apart from the other headings in the document: a. Apply a 20 point font size. b. Apply the Fill: Green, Accent color 1; Shadow text effect. Illustrate the suggested strategies for Green Market Grocery as follows: a. In the blank paragraph in the "Overview" section, insert a Grid Matrix SmartArt from the Matrix section of the SmartArt gallery. b. Enter the following text in the shapes: Upper-left shape: Local and fresh Upperright shape: E-commerce Lower-left shape: Shopping and more Lower-right shape: Meal kits Format the SmartArt as follows to suit the appearance of the document: a. Change the SmartArt colors to Colored Fill – Accent 2. b. Change the SmartArt style to Subtle Effect. Provide more detailed information about a statistic as follows: a. Find the sentence "Today, small producers…branded goods market." b. After the period at the end of the sentence, insert a footnote with the following text: Small producers are those ranked below the top 100 producers. Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a 8. 9. Draw and format a text box as follows to include a quotation about online grocery shopping: a. Draw a text box to the right of the paragraph "Consumers also show… attractive, inviting environment. " in the "Focus on Local and Fresh" section. b. Resize the text box to a height of 1.5" and a width of 2.3". c. Position the text box using the Bottom Right with Square Text Wrapping option. d. Copy and paste the paragraph in the document Support_WD19_CS13a_Quotation.docx into the new text box. e. Apply the Colored Outline - Green, Accent 1 shape style to the text box. f. Apply the Offset: Center shadow from the Outer section of the Shadow Shape Effects gallery. On page 3, format the picture of the grocery store as follows to improve its appearance: a. Flip the picture vertically so that it appears with the correct orientation. b. Resize the picture to a width of 6". c. Apply the Simple Frame, White picture style. 10. Create a bulleted list beginning with the paragraph "Add online shopping and delivery services." and ending with the paragraph " Host events for contemporary consumers." in the "Online Grocery Shopping" section to make it easy to read those recommendations. 11. Format the paragraph beginning "Devon & Company found…" and ending "…in-house farmer's markets." as follows to make it stand out on the page: a. Apply a Green, Accent 1 shading color to the paragraph. b. Change the font color to White, Background 1. c. Center the paragraph. 12. On page 4, copy the formatting from the text "Dining" to the text "Payment services" to use consistent font formats in the "In-Store Experiences" section. 13. Format the picture of the meal kit as follows to improve its layout on the page: 14. 15. a. Add a border to the picture of the meal kit using the Green, Accent 1 border color. b. Position the picture so that all the body text in the "Subscription Meal Kits" section appears to the right of the picture and the heading "Subscription Meal Kits" appears above it. c. Change the text wrapping to Tight. Modify the Heading 2 style as follows to differentiate it from the Heading 1 style: a. Apply a 14 point font size to the Heading 2 style. b. Change the font color to Green, Accent 1. Set a custom tab stop of 2.25" for the five paragraphs in the list in the "Grocery Shopping Habits" section (beginning "Shop in stores 92%" and ending "Use a mobile app 6%") to align the percentages and separate them from the text. Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a 16. On page 5, modify the table in the "Store Visits" section as follows to add new information and to coordinate with the other table in the document: a. Insert a new row at the end of the table. b. Enter 2021 in the first cell of the new row, and enter 1.5 in the second cell of the new row. c. Apply the List Table 3 – Accent 6 table style. 17. Apply the Heading 2 style to the "Expenditures" paragraph. 18. Apply 36 point spacing before the paragraph beginning "For more survey results…" to separate the paragraph from the rest of the document. 19. At the end of the "For more survey results…" paragraph, underline the email address "info@devon.cengage.com" to match the formatting of the web address at the end of the document. 20. In the last paragraph in the document ("Devon & Company…devon.cengage.com"), replace the text "[insert bullet]" with a filled circle symbol (Symbol 183) from the Symbol gallery. 21. In the same paragraph, remove the hyperlink from the web address "devon.cengage.com" because this will be a printed document. 22. Add Outside Borders to the last three paragraphs in the document (beginning "For more survey results…" and ending "Devon & Company…devon.cengage.com"), and then change the border color to Dark Green, Text 2, Darker 25% to separate the paragraphs from the rest of the document. 23. Find all instances of the word "shops" and replace it with the word stores to use the correct term. 24. Check the Spelling & Grammar in the document to identify and correct any spelling errors. (Hint: Ignore names and grammar suggestions.) Your document should look like the Final Figure on the following pages. Save your changes, close the document, and then exit Word. Follow the directions on the SAM website to submit your completed project. Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Final Figure © Adisa/Shutterstock.com; © Alexey Blogoodf/Shutterstock.com; © Duplass/Shutterstock.com; © Roxana Bashyrova/Shutterstock.com Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a Trends Analysis for Green Market Grocery This file created specifically for Wael Baeshen Overview In the past year, the grocery retail environment has changed dramatically. No longer can chains expect a solid 2–4 percent growth annually. Like other types of retail, consumer groceries are trying to stay steady in turbulent times. However, the best response now is innovation, not complacency. Unless companies like Green Market Grocery reconsider their strategies, the near future will be full of challenges, all of them difficult to overcome. This report identifies the major trends for grocery retail in the coming year and offers insight into how Green Market Grocery can take advantage of them to continue to grow and profit. Focus on Local and Fresh Consumer attitudes and shopping behavior are undergoing a transformation. Consumers define value in new ways, including private or specialty labels and brands. They seek foods from local or regional sources and are eager to support small and medium-sized local producers. Today, small producers are netting more than 60 percent of the branded goods market. For Green Market Grocery, this consumer prefrence means shops will have to rotate produce, seafood, and other fresh foods more frequently to reflect local availability. Consumers also show a preference for healthy, natural foods and those with minimal processing. Green Market Grocery already caters to these consumers in their front-of-store displays, which feature colorful produce in an attractive, inviting environment. The challenge for Green Market Grocery will be to continue the seasonal, market-stand look throughout the store and figure out how to sell fresh food online, a venue grocery shoppers are starting to use with increasing frequency. Online Grocery Shopping Home-based digital assistants could have a major effect on grocery retail. From the comfort of their home or office, consumers can place orders for delivery using their digital assistants. The convenience is ideal for shoppers, but it leaves retailers feeling the pinch, even if consumers are ordering goods from their stores. Retailers are losing out on the impulse buys that pad grocery sales. To stay competitive, traditional grocery stores can do the following: This file created specifically for Wael Baeshen Add online shopping and delivery services. Devote more store space to the types of goods that drive consumers to the stores. Host events for contemporary consumers. Devon & Company found that consumers want fresh and prepared foods, enjoy specialty and local brands, and are attracted to cooking demonstrations and in-house farmer’s markets. While investing in e-commerce and improved service models is a sound strategy, Green Market Grocery must determine whether they can avoid lowering their shelf prices. This puts pressure on the supply chain and the retailer to cut costs in other areas. Stores should continue to fund the most profitable areas and cut back on marginal activities, even if they are in the traditional realm of grocery offerings. In-Store Experiences Along with addressing e-commerce innovations that offer consumers more ways to shop, grocery retailers can do more to attract shoppers to their physical stores. Payment services: Consumers increasingly expect to pay for groceries using their smartphones. Stores should already be setting up mobile payment stations in checkout lanes. Dining: Sampling stations offering hot and cold food are popular, as are cafés that provide coffee, tea, and other beverages along with a light lunch. Prepared and artisan foods: If consumers switch to purchasing staples through e-commerce, stores can free shelf space for products shoppers find enticing or exciting. Local chefs demonstrating how to use local artisan foods is a winning activity in many locations. Sustainability: Consumers want to know where their food comes from and how it was produced or grown. They prefer to find that information in the store rather than online. For example, some shops are displaying signs or maps indicating the number of miles a particular product traveled. Subscription Meal Kits While stand-alone companies popularized the trend of mailorder meal kits containing ingredients and recipes for a complete meal, grocery stores are starting to do the same. More food retailers will expand into meal kits, a $5 billion business last year. Kits that focus on custom lifestyles, such as vegan and vegetarian meals, low-carbohydrate diet offerings, and healthy, garden-fresh options are growing in popularity. Other companies are offering theme kits, such as those featuring food of a certain region or country, and special recipes designed for kids. Research Devon & Company conducted research to determine the state of the retail grocery business this year. This section summarizes those findings. This file created specifically for Wael Baeshen Grocery Shopping Habits In an online survey, we asked adults in the United States how they buy their groceries. About 990 people responded. Of the respondents, 92 percent buy their groceries in stores, down from 97 percent in the previous year. Shop in stores 92% Order online 20% Order ahead and pick up Use a delivery service 8% Use a mobile app 6% 10% Store Visits We also asked U.S. adults how many trips they made to the grocery store each week. The following table compares the results to two previous years. Year 2019 2020 Number of trips 2.2 1.8 Expenditures Finally, we asked respondents to estimate their expenditures on the four most popular categories of grocery items in the past year. The following table shows the results. Category Bakery Meat and seafood Fresh produce and dairy Packaged foods Total Expenditure ($) 1,020 2,215 910 955 5,100 For more survey results, contact info@devon.cengage.com Devon & Company Consultants [insert bullet] devon.cengage.com This file created specifically for Wael Baeshen Nadia Crane writes in Grocery Today, “Samples of fresh and prepared foods are big draws. Inviting local vendors to host small kiosks creates a festive atmosphere and let them showcase their goods.”
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Explanation & Answer

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TRENDS ANALYSIS
for Green Market Grocery

This file created specifically for Wael Baeshen

Overview
In the past year, the grocery retail environment has changed dramatically. No longer can chains expect a
solid 2–4 percent growth annually. Like other types of retail, consumer groceries are trying to stay
steady in turbulent times. However, the best response now is innovation, not complacency. Unless
companies like Green Market Grocery reconsider their strategies, the near future will be full of
challenges, all of them difficult to overcome.
This report identifies the major trends for grocery retail in the coming year and offers insight into how
Green Market Grocery can take advantage of them to continue to grow and profit.

Local and
fresh

Ecommerce

Shopping
and more

Meal kits

Focus on Local and Fresh
Consumer attitudes and shopping behavior are undergoing a transformation. Consumers define value in
new ways, including private or specialty labels and brands. They seek foods from local or regional
sources and are eager to support small and medium-sized local...


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