Alibaba China's Largers online Commerce, business and finance homework help

User Generated

naanoerjfgre

Business Finance

Description

Alibaba is China’s—and by some measures, the world’s—biggest online commerce company. Its three main sites—Taobao, Tmall, and Alibaba.com—have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company.

Begin your paper by briefly analyzing the Alibaba organization, including its purpose and vision. Your summary should be clear enough that anyone could pick up your paper and get a basic understanding of the organization.

Next, analyze the strategic profile of Alibaba, including the following issues:

  • Identify the business strategy Alibaba seems to be following internationally: multi-domestic, global, or transnational? Defend your choice with research, rationale, and appropriate examples.
  • Assess the appropriateness of Alibaba’s strategy.
    • Evaluate the rationale for developing international competitive capabilities.
    • Distinguish among the alternative methods of international market entry that are available to Alibaba, including the strengths and weaknesses of each option. Assess whether Alibaba is utilizing the best method.
    • Distinguish among the organizational structures used to implement the three alternative international corporate strategies. Assess whether Alibaba’s choice of structure aligns with their chosen strategy.

Finally, summarize two or three important take-aways from your research into Alibaba. In essence, what did you learn and what strategic development and implementation lessons might you apply?

Present your analysis as a 4–5-page report in a Microsoft Word document formatted in APA style.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running Head: ALIBABA GROUP

1

Alibaba Group
Name
Instructor
Institutional Affiliation
Date

2

ALIBABA GROUP
Introduction
Alibaba Group Holding Limited is a Chinese e-commerce corporation that offers
business-to-business, business-to-consumer, and consumer-to-consumer sales services through

web thresholds. The company also offers a shopping search engine, electronic payment services,
and cloud computing services. Alibaba was founded in 1999 by Jack Ma and 18 other people.
Initially, the company began as a business-to-business e-commerce platform that connects
Chinese manufacturers with consumers. Alibaba Group is a publicly traded company and is
listed on the New York Security Exchange market. The company operates in the retail and
internet industry, and in 2016, it was ranked as the largest retailer in the world surpassing WalMart. The multinational company operates in over 200 countries and has over 50,000
employees. The company’s purpose is to ease business activities between various stakeholders in
the business and e-commerce platform. The vision of Alibaba Group is to develop the future
infrastructure of commerce (Gang-lan, Xiang-hua, HUANG, 2009). This paper will address the
company’s strategic profile and the suitability of its strategies.
Business strategy
Alibaba Group is a multinational company that operates in more than 200 countries.
Since the company serves different markets, it experiences challenges regarding varying socialcultural factors. For this reason, the company has adopted a suitable international strategy that
will enable it to serve well consumers from the foreign markets. There are three international
strategies that a company can adopt; Multidomestic, global, and transnational strategies.
In this case, the international business strategy that Alibaba seems to be following is the
transnational strategy. A company that is using a transnational strategy attempts to attain a

3

ALIBABA GROUP
middle ground between global and multi-domestic strategy. The latter strategy refers to an
international strategy where a company sacrifices efficiency but focuses awareness on local
requirements and needs within each market. For this reason, the company customizes its
products to meet the needs and preferences of the market a...


Anonymous
Goes above and beyond expectations!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags