Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Devon & Company
COMPLETING A CONSULTANT’S REPORT
GETTING STARTED
•
Open the file IL_WD19_CS1-3a_FirstLastName_1.docx, available for download from
the SAM website.
•
Save the file as IL_WD19_CS1-3a_FirstLastName_2.docx by changing the “1” to a
“2”.
o
•
To complete this SAM Project, you will also need to download and save the following
data files from the SAM website onto your computer:
o
•
If you do not see the .docx file extension in the Save As dialog box, do not type it.
The program will add the file extension for you automatically.
Support_WD19_CS1-3a_Quotation.docx
With the file IL_WD19_CS1-3a_FirstLastName_2.docx still open, ensure that your
first and last name is displayed in the footer.
o
If the footer does not display your name, delete the file and download a new copy
from the SAM website.
PROJECT STEPS
1.
You are an associate consultant for Devon & Company, a major consulting firm located
in Montreal, Canada, and are completing a report for a client on trends in grocery stores.
On page 1, change the case of the "Trends Analysis" title to UPPERCASE to make the
title more striking.
2.
Change the theme colors to Green to coordinate with the company logo.
3.
Add a shape to fill the blank space on the page as follows:
a.
Near the bottom of page 1, insert a Rectangle from the Rectangles section of the
Shapes gallery.
b.
Resize the new rectangle to a height of 1" and a width of 6.5".
c.
Apply the Colored Fill – Lime, Accent 3 shape style to the rectangle.
d.
Remove the outline from the rectangle.
e.
Drag the rectangle so that its top edge is flush with the bottom edge of the
"TRENDS ANALYSIS" green rectangle and its bottom edge is flush with the top of
the blue rectangle containing the "Insight", "Analysis", and "Direction" pictures, as
shown in Figure 1.
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Figure 1: Position of the New Rectangle
4.
5.
6.
7.
On page 2, format the heading paragraph "Overview" as follows to set it apart from the
other headings in the document:
a.
Apply a 20 point font size.
b.
Apply the Fill: Green, Accent color 1; Shadow text effect.
Illustrate the suggested strategies for Green Market Grocery as follows:
a.
In the blank paragraph in the "Overview" section, insert a Grid Matrix SmartArt
from the Matrix section of the SmartArt gallery.
b.
Enter the following text in the shapes: Upper-left shape: Local and fresh Upperright shape: E-commerce Lower-left shape: Shopping and more Lower-right
shape: Meal kits
Format the SmartArt as follows to suit the appearance of the document:
a.
Change the SmartArt colors to Colored Fill – Accent 2.
b.
Change the SmartArt style to Subtle Effect.
Provide more detailed information about a statistic as follows:
a.
Find the sentence "Today, small producers…branded goods market."
b.
After the period at the end of the sentence, insert a footnote with the following
text: Small producers are those ranked below the top 100 producers.
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
8.
9.
Draw and format a text box as follows to include a quotation about online grocery
shopping:
a.
Draw a text box to the right of the paragraph "Consumers also show… attractive,
inviting environment. " in the "Focus on Local and Fresh" section.
b.
Resize the text box to a height of 1.5" and a width of 2.3".
c.
Position the text box using the Bottom Right with Square Text Wrapping
option.
d.
Copy and paste the paragraph in the document Support_WD19_CS13a_Quotation.docx into the new text box.
e.
Apply the Colored Outline - Green, Accent 1 shape style to the text box.
f.
Apply the Offset: Center shadow from the Outer section of the Shadow Shape
Effects gallery.
On page 3, format the picture of the grocery store as follows to improve its appearance:
a.
Flip the picture vertically so that it appears with the correct orientation.
b.
Resize the picture to a width of 6".
c.
Apply the Simple Frame, White picture style.
10.
Create a bulleted list beginning with the paragraph "Add online shopping and delivery
services." and ending with the paragraph " Host events for contemporary consumers." in
the "Online Grocery Shopping" section to make it easy to read those recommendations.
11.
Format the paragraph beginning "Devon & Company found…" and ending "…in-house
farmer's markets." as follows to make it stand out on the page:
a.
Apply a Green, Accent 1 shading color to the paragraph.
b.
Change the font color to White, Background 1.
c.
Center the paragraph.
12.
On page 4, copy the formatting from the text "Dining" to the text "Payment services" to
use consistent font formats in the "In-Store Experiences" section.
13.
Format the picture of the meal kit as follows to improve its layout on the page:
14.
15.
a.
Add a border to the picture of the meal kit using the Green, Accent 1 border
color.
b.
Position the picture so that all the body text in the "Subscription Meal Kits" section
appears to the right of the picture and the heading "Subscription Meal Kits"
appears above it.
c.
Change the text wrapping to Tight.
Modify the Heading 2 style as follows to differentiate it from the Heading 1 style:
a.
Apply a 14 point font size to the Heading 2 style.
b.
Change the font color to Green, Accent 1.
Set a custom tab stop of 2.25" for the five paragraphs in the list in the "Grocery
Shopping Habits" section (beginning "Shop in stores 92%" and ending "Use a mobile app
6%") to align the percentages and separate them from the text.
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
16.
On page 5, modify the table in the "Store Visits" section as follows to add new
information and to coordinate with the other table in the document:
a.
Insert a new row at the end of the table.
b.
Enter 2021 in the first cell of the new row, and enter 1.5 in the second cell of the
new row.
c.
Apply the List Table 3 – Accent 6 table style.
17.
Apply the Heading 2 style to the "Expenditures" paragraph.
18.
Apply 36 point spacing before the paragraph beginning "For more survey results…" to
separate the paragraph from the rest of the document.
19.
At the end of the "For more survey results…" paragraph, underline the email address
"info@devon.cengage.com" to match the formatting of the web address at the end of
the document.
20.
In the last paragraph in the document ("Devon & Company…devon.cengage.com"),
replace the text "[insert bullet]" with a filled circle symbol (Symbol 183) from the
Symbol gallery.
21.
In the same paragraph, remove the hyperlink from the web address
"devon.cengage.com" because this will be a printed document.
22.
Add Outside Borders to the last three paragraphs in the document (beginning "For
more survey results…" and ending "Devon & Company…devon.cengage.com"), and then
change the border color to Dark Green, Text 2, Darker 25% to separate the
paragraphs from the rest of the document.
23.
Find all instances of the word "shops" and replace it with the word stores to use the
correct term.
24.
Check the Spelling & Grammar in the document to identify and correct any spelling
errors. (Hint: Ignore names and grammar suggestions.)
Your document should look like the Final Figure on the following pages. Save your changes, close
the document, and then exit Word. Follow the directions on the SAM website to submit your
completed project.
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Final Figure
© Adisa/Shutterstock.com; © Alexey Blogoodf/Shutterstock.com; © Duplass/Shutterstock.com; © Roxana
Bashyrova/Shutterstock.com
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Illustrated Word 2019 | Modules 1-3: SAM Capstone Project 1a
Trends Analysis
for Green Market Grocery
This file created specifically for Wael Baeshen
Overview
In the past year, the grocery retail environment has changed dramatically. No longer can chains expect a
solid 2–4 percent growth annually. Like other types of retail, consumer groceries are trying to stay
steady in turbulent times. However, the best response now is innovation, not complacency. Unless
companies like Green Market Grocery reconsider their strategies, the near future will be full of
challenges, all of them difficult to overcome.
This report identifies the major trends for grocery retail in the coming year and offers insight into how
Green Market Grocery can take advantage of them to continue to grow and profit.
Focus on Local and Fresh
Consumer attitudes and shopping behavior are undergoing a transformation. Consumers define value in
new ways, including private or specialty labels and brands. They seek foods from local or regional
sources and are eager to support small and medium-sized local producers. Today, small producers are
netting more than 60 percent of the branded goods market.
For Green Market Grocery, this consumer prefrence means shops will have to rotate produce, seafood,
and other fresh foods more frequently to reflect local availability.
Consumers also show a preference for healthy, natural foods and those with minimal processing. Green
Market Grocery already caters to these consumers in their front-of-store displays, which feature colorful
produce in an attractive, inviting environment.
The challenge for Green Market Grocery will be to continue the seasonal, market-stand look throughout
the store and figure out how to sell fresh food online, a venue grocery shoppers are starting to use with
increasing frequency.
Online Grocery Shopping
Home-based digital assistants could have a major effect on grocery retail. From the comfort of their
home or office, consumers can place orders for delivery using their digital assistants. The convenience is
ideal for shoppers, but it leaves retailers feeling the pinch, even if consumers are ordering goods from
their stores. Retailers are losing out on the impulse buys that pad grocery sales.
To stay competitive, traditional grocery stores can do the following:
This file created specifically for Wael Baeshen
Add online shopping and delivery services.
Devote more store space to the types of goods that drive consumers to the stores.
Host events for contemporary consumers.
Devon & Company found that consumers want fresh and prepared foods, enjoy specialty and local
brands, and are attracted to cooking demonstrations and in-house farmer’s markets.
While investing in e-commerce and improved service models is a sound strategy, Green Market Grocery
must determine whether they can avoid lowering their shelf prices. This puts pressure on the supply
chain and the retailer to cut costs in other areas. Stores should continue to fund the most profitable
areas and cut back on marginal activities, even if they are in the traditional realm of grocery offerings.
In-Store Experiences
Along with addressing e-commerce innovations that offer consumers more ways to shop, grocery
retailers can do more to attract shoppers to their physical stores.
Payment services: Consumers increasingly expect to pay for groceries using their smartphones. Stores
should already be setting up mobile payment stations in checkout lanes.
Dining: Sampling stations offering hot and cold food are popular, as are cafés that provide coffee, tea,
and other beverages along with a light lunch.
Prepared and artisan foods: If consumers switch to purchasing staples through e-commerce, stores can
free shelf space for products shoppers find enticing or
exciting. Local chefs demonstrating how to use local artisan
foods is a winning activity in many locations.
Sustainability: Consumers want to know where their food
comes from and how it was produced or grown. They prefer
to find that information in the store rather than online. For
example, some shops are displaying signs or maps indicating
the number of miles a particular product traveled.
Subscription Meal Kits
While stand-alone companies popularized the trend of mailorder meal kits containing ingredients and recipes for a complete meal, grocery stores are starting to do
the same. More food retailers will expand into meal kits, a $5 billion business last year.
Kits that focus on custom lifestyles, such as vegan and vegetarian meals, low-carbohydrate diet
offerings, and healthy, garden-fresh options are growing in popularity. Other companies are offering
theme kits, such as those featuring food of a certain region or country, and special recipes designed for
kids.
Research
Devon & Company conducted research to determine the state of the retail grocery business this year.
This section summarizes those findings.
This file created specifically for Wael Baeshen
Grocery Shopping Habits
In an online survey, we asked adults in the United States how they buy their groceries. About 990 people
responded. Of the respondents, 92 percent buy their groceries in stores, down from 97 percent in the
previous year.
Shop in stores 92%
Order online
20%
Order ahead and pick up
Use a delivery service
8%
Use a mobile app
6%
10%
Store Visits
We also asked U.S. adults how many trips they made to the grocery store each week. The following
table compares the results to two previous years.
Year
2019
2020
Number of trips
2.2
1.8
Expenditures
Finally, we asked respondents to estimate their expenditures on the four most popular categories of
grocery items in the past year. The following table shows the results.
Category
Bakery
Meat and seafood
Fresh produce and dairy
Packaged foods
Total
Expenditure ($)
1,020
2,215
910
955
5,100
For more survey results, contact info@devon.cengage.com
Devon & Company Consultants [insert bullet] devon.cengage.com
This file created specifically for Wael Baeshen
Nadia Crane writes in Grocery Today, “Samples of fresh and prepared foods are big draws. Inviting local
vendors to host small kiosks creates a festive atmosphere and let them showcase their goods.”
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