Description
Marketing, Promotion, Advertising, eMarketing, Social Media, etc.
What recent marketing communication have you found to be particularly interesting - something that made you want to learn more about a product/service or you wanted to buy? Did you buy? What was it about the method of delivery--TV ad, social media, promotion, etc.--that attracted your interest? Although marketing communication has clear benefits, it can also be a nuisance (or even worse). Given your selection, discuss the benefits and drawbacks of that marketing communication technique.
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Explanation & Answer
Attached.
Marketing Communication
Thesis statement: There are different techniques and methods of marketing communication
adopted by organizations that enable them to efficiently advertise their products.
1. Introduction
2. The marketing communication I have found
3. Benefits and drawbacks for social media as a marketing communication technique
Running head: MARKETING COMMUNICATION
Marketing Communication
Institution Affiliation
Date
1
MARKETING COMMUNICATION
2
Introduction
Marketing communication refers to the techniques adopted by organizations to create
awareness of their products or services to the consumers with the purpose of persuading them to
acquire those products (Ashley and Tuten, 2015). These organizations usually use promotio...
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