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Eastman Kodak
1. Introduction
•
The Eastman Kodak organization also referred to as Kodak is an American technology
firm that produces image products.
•
The company’s headquarters are in Rochester New York. Kodak provides a series of
services with most of them based on photographic work.
2. Organizational and Management Structure of Eastman Kodak
•
The company’s business structure was restructured to align into two units.
•
The main reason for restructuring the company was due to some cases of bankruptcy that
were affecting the business at large.
•
The two units are tasked with a role of taking the company's film and photography
segment to higher levels
3. Patterns and factors that influenced the organization as it assumed its place in the
market
a. Workforce
•
Since the establishment of Kodak, the company has been one of the most
significant commercial citizens in the Rochester, New York Community.
•
Previously, the company was recognized as one of the advocates on welfare
entrepreneurship.
•
During this time, the company had a reputation for paying their employees
handsomely and providing lifetime job security as well.
4. Leadership and Management Style
•
Leadership style and management process are both related to the characteristics
exhibited by the subordinate staff of an organization.
•
In this case, we can evaluate that an employee’s satisfaction has a positive
influence on the firm’s performance.
•
Therefore, for any company willing to succeed in business, the leaders should
take into consideration the satisfaction of the employees.
5. Culture
•
Culture has been an important aspect of organizational management as from the
1980s.
•
Organizational interest in culture was brought about by the fact that the
administration of organizations was not giving considerations to human nature in
the workplace.
•
From then onwards, organizational culture has been recognized as a significant
contextual factor the must be understood and given priority as well, for the
betterment of an organization's performance
6. Design
•
As defined by different scholars, organizational design can be described as the
overall pattern of the structural components of an organization through which the
activities of the whole organization are administered by the management.
7. Market forces
•
Technology is one of the market forces that highly influenced the position of
Eastman Kodak in the market.
•
Having a perception that digital technology was costly, Eastman Kodak decided
to stick on the traditional camera.
•
With the new digital revolution, more companies were established with their
production centered on innovations.
8. Organizational change
•
This is a complicated process that is likely to be opposed by a huge percentage of
the members of the organization implementing the change.
•
In fact, most of them fail due to the resistance from the subordinates who are
always the majority.
•
However, it has been proved that if the management delivers the positives in the
process of change, the latter is likely to succeed.
9. Forces, factors or strategies that became dominant
•
Market forces like competition become much more dominant.
•
Following the Kodak’s organizational change, the company created a highly
improved managerial structure and would see the company through the
competitive market.
•
The company was on the urge of declining since it had gone bankrupt.
•
To revive the company, new strategies that included reorganizing the
management were adopted to prevent the fall and decline of a once prosperous
and famous empire.
Running head: ORGANIZATIONAL MANAGEMENT
Organizational Management
Student’s Name
Institutional Affiliation
1
ORGANIZATIONAL MANAGEMENT
2
Eastman Kodak
Introduction
The Eastman Kodak organization also referred to as Kodak is an American technology
firm that produces image products. The company’s headquarters are in Rochester New York.
Kodak provides a series of services with most of them based on photographic work. Services
furnished by this company include Micro 3D Printing and Packaging, Print Systems, Publishing,
Software and Solutions, Enterprise Inkjet Systems, and Consumer and Film (Kotter, 2012).
Across the globe, the company is acknowledged for its work in photographic film products. By
merging and partnering with other innovative companies, the company is also on the frontier of
providing entertainment services to its consumers. The company targets customers not just in the
United States but also across the globe.
The company boasts of world class R&D capabilities as well as its highly trusted brands.
With such services to boast of, the company is helping a mass of people across the world to
develop in businesses, and have fun and enjoy life as well (Kotter, 2012). The company has had
great success in business since the 19th century by managing imaging needs of countless numbers
of people and industries as well. The current strategy of the company is highly centered on
technologies such as digital imaging science. With this knowledge in technology, engineers and
experts have made a breakthrough by producing the first roll film and digital camera which is
leading regarding delivering solutions for today's business customers.
In this particular paper, we will analyze the current organizational structure and
management as well. Furthermore, the article discusses the internal and external organizational
factors that might have influenced Eastman Kodak to assume its place in the market. Also, the
paper ide...