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  1. What is market segmentation? How is the practice of market segmentation related to the marketing concept?
Feb 12th, 2015

It is a marketting strategy that involves dividing a broad market strategy into subset of consumers or businesses who have common needs and priorities and then designing and implementing strategies to target them.The two concepts are related in that companies use market segmentation as a way to redeuce large audience to smaller and more manageable groups of customers with similar needs or interests.

Feb 12th, 2015

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Feb 12th, 2015
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