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Business Finance

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Assignment 4: Part D: Your Marketing Plan – Power Presentation 15 slides

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

  • Title: Your First Name, Your Last Name - Shark Tank Investment Video Pitch
  • Tags: MKT500, Shark Tank
  • Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an "Error while uploading" message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor's email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

  • Create note cards
  • Practice in front of a mirror and / or friends
  • Review materials thoroughly
  • Be persuasive
  • Be professional
  • Be creative
  • Have fun!

Create a two to five (2-5) minute video presentation in which you:

  1. Present the major points of your marketing plan.
  2. Project your voice in order to clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
  5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Develop strategies to assess performance and achieve marketing goals.
  • Create an effective marketing plan.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Develop branding strategies for existing and new products.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.

Unformatted Attachment Preview

NEAR ORIGINAL YOU AFRICAN CUISINE
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Explanation & Answer

Attached.

Marketing Plan
Institutional Affiliation
Date

Introduction
• Kitchen Near You aim at offering healthy foods for healthy citizens
• Its vision is to be the excellent provider of authentic African dishes
in the best environment
• The marketing plan will meet both short-term and long-term goals
and objectives
• Marketing strategy comprises of branding, distribution, and pricing
strategy
• Quality of food and services will be highly ensured for competitive
advantage

Kitchen Near You Organizational Outlook
• To achieve what have not been achieved by other restaurants and
food points
• To provide the best African dishes which represent the diversity of
African culture
• To extend beyond Maryland to all the major cities in the U.S.
• To be dedicated to creating a healthy nation to attract customers
from all the other continents

Environmental Analysis of Kitchen Near You
• The company faces stiff competition from existing restaurants in the
industry
• It faces political challenge due to operating an African-based
business
• It faces legal challenges in starting and expanding the business
• Advancement in technology will favor its growth and expansion

• Social-cultural factors are a challenge due to its African nature

The Target Market for Kitchen Near You
• The primary market will be the various African dominated states in
the U.S.
• This include Maryland, Mississippi, Columbia, and Georgia

• The secondary market will include South Carolina and Alabama
• High-quality products, promotional activities, and ...


Anonymous
Just what I needed…Fantastic!

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