Econ 610 Term Project
Guidelines
Purpose (1 page)
The purpose of the term project is to analyze, estimate or forecast the demand of a good,
as well as the estimation of a production cost function. The steps involved in the analysis
and estimation of demand or cost functions include the analysis of optimal decisions
based on the parameters of the functions. The purpose of the term project must clearly
identify the potential (or hypothetical) uses of the results. Structure of the term project.
The analysis will be presented as a written report including the following sections:
1. Introduction and definition of the problem (1 – 2 pages)
This section addresses the following topics: a) why is this analysis important and why
should we care about it? Why is this a topic of importance for managerial decisions? What
is the underlying economic problem (e.g., is it about allocating resources, understanding
consumer or firm’s behavior, estimating demand or cost functions)?
2. Characteristics of the market or sector (1 – 2 pages)
This section describes the market or the sector where the analysis is conducted. This
description must include the identification of the economic sector; for instance, whether
the study is about markets in agriculture, industry or services. This section also explains
whether the analysis refers to a specific market (i.e., defined by location, type of product,
etc.), or a whole industry or national market.
3. Theoretical approach for the analysis (1 – 2 pages)
This section explains the concepts and theories that guide your analysis. If the project is
about estimating a demand function, for instance, here you explain the variables that you
anticipate will have an effect on quantity demanded of the product of your choice. You
also introduce here your hypothesis (e.g., in the case of demand, we expect that the
relationship between quantity demanded and price of the good follows the law of demand,
or if the good under analysis is a normal good we expect to see a positive effect of income
on quantity demanded).
4. Description of the data (2 – 3 pages)
You introduce the nature of the data (e.g., cross-section or time-series), the variables
included, as well as the characteristics of the variables defined in terms of descriptive
statistics (i.e., mean, standard deviation, maximum and minimum values).
5. Estimation/Analysis methodology (1 – 2 pages)
You explain in this section the methodology of the analysis, whether this is a regression
analysis with Ordinary Least Squares (OLS), or time-series analyses, variable forecast,
etc. You also explain here the variables chosen for the analysis (based on what you
explained in Section 3).
6. Results (1 – 2 pages)
You introduce and discuss the results of your statistical analysis. What are the main
findings of your analysis, and what can we learn from your work?
7. Conclusions and recommendations (1 – 2 pages)
Based on the findings of your analysis, what would the managerial recommendations be?
How the results of your project may inform managerial decisions and contribute to the
objectives of the firm? If you think that the analysis could be improved by including other
variables (not currently available in your dataset), what would these variables be, and
why?
Key dates:
Project Presentations: 13/11/2021
Project submission: 9/12/2021
Your final project will be graded according to the following rubric:
General: Clarity and Organization
1
Objective of
the paper is
well defined.
2
Creates a wellorganized
research
project
3
The research
paper employs
proper spelling
and grammar.
Below
Expectations
(1)
Meets
Expectations
(2)
Exceeds
Expectations
(3)
Objective was
not clearly
stated.
The
research
project was not
well organized
Clearly stated
the objective of
the paper.
The
research
project was well
organized
Objective was
exceptionally
well articulated.
The
research
project was very
well organized
Spelling and
grammar was
appropriate for
a research
paper.
The paper had
very few
spelling and
grammatical
errors.
The student
adequately
articulates why
the paper
The student
does an
exceptional job
in explaining
Spelling and
grammatical
errors occurred
multiple times
throughout the
paper.
Introduction/Literature Review/Theoretical Model
4
Undertakes
The student
research on a
does not clearly
significant
articulate why
problem that is the paper
worthy of
study.
addresses a
topic that is
worthy of
study.
addresses a
topic that is
worthy of
study.
5
References to
relevant
market
structure
characteristics
6
Restatement of
theories
underlying
research in a
way that
indicates a
thorough
understanding
Clearly states
the hypothesis.
Student
neglected key
references to
the market
structure
characteristics
Discussion of
theory lacks
clarity, omits
important
theories, or
does not
demonstrate
comprehension.
Hypothesis (or
hypotheses)
was not clearly
stated.
Market
structure
characteristics
is
comprehensive
and up to date.
Clear
discussion of
major theories
underlying
research.
Clearly stated
the main
hypothesis (or
hypotheses).
Hypothesis (or
hypotheses)
was
exceptionally
well articulated.
Student failed
to find data
suitable for
testing their
hypothesis.
Data were
appropriate for
testing the
hypotheses.
Student found
the best
possible data to
test their
hypotheses.
The student did
not clearly
describe the
source of the
data.
The student did
an adequate job
of describing
the source of
the data.
Student did not
adequately
describe the
distribution of
the dependent
and explanatory
variables.
Student
adequately
described the
distribution of
the dependent
and explanatory
variables.
The student did
an
exceptionally
good job at
describing the
source of the
data.
Student did an
exceptional job
of describing
the distribution
of the
dependent and
explanatory
variables.
7
Data/Research Methodology
8
The student
did the best
possible
analysis given
the available
data.
9
The process by
which the data
was generated
or gathered is
clearly
described.
10
Describes the
distribution of
the data,
including the
potential
problems
associated with
missing
why the paper
addresses a
topic that is
worthy of
study.
Market
structure
characteristics
is exceptionally
wide- ranging
and rigorous.
Displays a
thorough
command of the
economic
theory
underlying their
research.
11
12
13
14
Results/Conclusion
15
16
variables,
selection, and
outliers.
Use
appropriate
econometric
methods to test
the hypothesis.
Clearly
explains the
econometric
methods.
Accurately
employs the
appropriate
econometric
methods.
Recognize the
limitations of
methods and
data.
Results of
research
should be
clearly
presented
Presents a
wellsupported
conclusion as a
result of the
analysis.
Student did not
use the
appropriate
econometric
method to test
the hypothesis.
The student
used adequate
econometric
methods to test
the hypothesis.
The student
used
econometric
methods that
were rigorous
and
comprehensive.
The student did The student
Methods were
not explain the explained the
explained very
methods used in methods used in well.
the project.
the project.
The student had The student
The student did
significant
correctly
an exceptional
problems in
implemented
job in
implementing
their
implementing
their
econometric
their
econometric
methodology.
econometric
methodology.
methodology.
Unable to
Recognized
Very accurately
recognize the
most of the
recognized all
limitations of
limitations of
of the
methods and
methods and
limitations of
data.
data.
the methods
and data.
The results of
the research
were not clearly
presented.
The results of
the research
were clearly
presented.
Conclusion was
not well
supported by
the analysis.
Conclusion was
well supported
by the analysis.
The results of
the research
were very
clearly
presented.
Conclusion was
extremely wellsupported by
the analysis.
DEMAND FORECASTING USING NEURAL
NETWORK FOR SUPPLY CHAIN MANAGEMENT
Ashvin Kochak1* and Suman Sharma1
*Corresponding Author: Ashvin Kochak,
ashvinkochak@gmail.com
The demand forecasting technique which is modeled by artificial intelligence approaches using
artificial neural networks. The consumer product causers the difficulty in forecasting the future
demand and the accuracy of the forecast In performance of the artificial neural network an
advantage in a constantly changing business environment and demand forecasting an
organization in order to make right decisions regarding manufacturing and inventory management.
The learning algorithm of the prediction is also imposed to better prediction of time series in
future. The prediction performance of recurrent neural networks a simulated time series data
and a practical sales data have been used. This is because of influence of several factors on
demand function in retail trading system. It was also observed that as forecasting period becomes
smaller, the ANN approach provides more accuracy in forecast.
Keywords: Demand forecasting, Artificial neural network, Time series forecasting
INTRODUCTION
Demand and sales forecasting is one of the
most important functions of manufacturers,
distributors, and trading firms. Keeping
demand and supply in balance, they reduce
excess and shortage of inventories and
improve profitability. When the producer aims
to fulfil the overestimated demand, excess
production results in extra stock keeping which
ties up excess inventory. On the other hand,
underestimated demand causes unfulfilled
orders, lost sales foregone opportunities and
reduces service levels. Both scenarios lead
1
to inefficient supply chain. Thus, the accurate
demand forecast is a real challenge for
participant in supply chain.
The ability to forecast the future based on
past data is a key tool to support individual
and organizational decision making. In
particular, the goal of Time Series Forecasting
(TSF) is to predict the behavior of complex
systems by looking only at past patterns of the
same phenomenon. Forecasting is an integral
part of supply chain management. Traditional
forecasting methods suffer from serious
limitations which affect the forecasting
Truba College of Engineering and Technology, Indore, Madhya Pradesh, India.
accuracy. Artificial Neural Network (ANN)
algorithms have been found to be useful
techniques for demand forecasting due to their
ability to accommodate non-linear data, to
capture subtle functional relationships among
empirical data, even where the underlying
relationships are unknown or hard to describe.
Demand analysis for a valve manufacturing
industry which typically represents a make to
order industry has been carried out using neural
network based on different training methods.
A company may hold inventories of raw
materials, parts, work in process, or finished
products for a variety of reasons, such as the
following. To create buffers against the
uncertainties of supply and demand; To take
advantage of lower purchasing and
transportation costs associated with high
volumes; To take advantage of economies of
scale associated with manufacturing products
in batches; To build up reserves for seasonal
demands or promotional sales; To
accommodate product flowing from one
location to another (work in process or in
transit).
LITERATURE REVIEW
Qualitative method, time series method, and
causal method are 3 important forecasting
techniques. Qualitative methods are based on
the opinion of subject matter expert and are
therefore subjective. Time series methods
forecast the future demand based on historical
data. Causal methods are based on the
assumptions that demand forecasting are
based on certain factors and explore the
correlation between these factors. Demand
forecasting has attracted the attention of many
research works. Many prior studies have been
based on the prediction of customer demand
based on time series models such as movingaverage, exponential smoothing, and the BoxJenkins method, and casual models, such as
regression and econometric models.
There is an extensive body of literature on
sales forecasting in industries such as textiles
and clothing fashion (Sun et al., 2008; and Fan
et al., 2011), books (Tanaka et al., 2010), and
electronics (Chang et al., 2013). However, very
few studies center on demand forecasting in
industrial valve sector which is characterized
by the combination of standard products
manufactures and make to order industries.
Lee et al. (1997) studied bullwhip effect
which is due to the demand variability
amplification along a SC from retailers to
distributors. Chen et al. (2000) analyzed the
effect of exponential smoothing forecast by the
retailer on the bullwhip effect. Zhao et al.
(2002) investigated the impact of forecasting
models on SC performance via a computer
simulation model.
Dejonckheere et al. (2003) demonstrated
the importance of selecting proper forecasting
techniques as it has been shown that the use
of moving average, naive forecasting or
demand signal processing will induce the
bullwhip effect. Autoregressive linear
forecasting, on the other hand, has been
shown to diminish bullwhip effects, while
outperforming naive and exponential
smoothing methods (Chandra and Grabis,
2005). Although the quantitative methods
mentioned above perform well, they suffer from
some limitations. First, lack of expertise might
cause a mis-specification of the functional form
linking the independent and dependent
variables together, resulting in a poor
regression (Tugba Efedil et al., 2008).
Secondly an accurate prediction can be
guaranteed only if large amount of data is
available. Thirdly, non-linear patterns are
difficult to capture. Finally, outliers can bias the
estimation of the model parameters.
The use of neural networks in demand
forecasting overcomes many of these
limitations. Neural networks have been
mathematically demonstrated to be universal
approximates of functions (Garetti and Taisch,
1999). Al-Saba et al. (1999) and Beccali
et al. (2004), refer to the use of ANNs to
forecast short or long term demands for
electric load. Law (2000) studied the ANN
demand forecasting application in tourism
industry. Abort and Weber (2007) presented
a hybrid intelligent system combining
autoregressive integrated moving average
models and NN for demand forecasting in
SCM and developed an inventory
management system for a Chilean
supermarket. Chiu and Lin (2004)
demonstrated how collaborative agents and
ANN could work in tandem to enable
collaborative SC planning with a computational
framework for mapping the supply, production
and delivery resources to the customer orders.
Kuoand Xue (1998) used ANNs to forecast
sales for a beverage company. Their results
showed that the forecasting ability of ANNs is
indeed better than that of ARIMA specifications.
hang and Wang (2006) applied a fuzzy BPN
to forecast sales for the Taiwanese printed
circuit board industry. Although there are many
papers regarding the artificial NN applications,
very few studies center around application of
different learning techniques and optimization
of network architecture (Jeremy Shapiro,
2001).
METHODOLOGY
In the present research work new outline of
investigation using Neural Network, this
technique is planned to investigate the
influence of demand forecasting to predictions
of next year consumptions for the average.
Demand Forecasting
The demand forecasting is use ANN method.
Traditional time series demand forecasting
models are Naive Forecast, Average, Moving
Average Trend and Multiple Linear
Regression. The naive forecast which uses the
latest value of the variable of interest as a best
guess for the future value is one of the simplest
forecasting methods and is often used as a
baseline method against which the
performance of other methods is compared.
The moving average forecast is calculated as
the average of a defined number of previous
periods. Trend-based forecasting is based on
a simple regression model that takes time as
an independent variable and tries to forecast
demand as a function of time. The multiple
linear regression model tries to predict the
change in demand using a number of past
changes in demand observations as
independent variables.
Artificial Neural Network
In This project is used ANN method. The
development of ANN based on studying the
relationship of input variables and output
variables basically the neural architecture
consisted of three or more layers, input layer,
output layer and hidden layer. The function of
this network was described as follows.
A typical artificial neuron and the modeling
of a multilayered neural network are illustrated
in the signal flow from inputs x1, ..., xn is
considered to be unidirectional, which are
indicated by arrows, as is a neuron’s output
signal flow (O). The neuron output signal O is
given by the following relationship.
Figure 1: Artificial Neuron
n
O
f net
f
w jxj
...(1)
j 1
where wj is the weight vector, and the function
f(net) is referred to as an activation (transfer)
function. The variable net is defined as a scalar
product of the weight and input vectors,
net
w Tx
w 1x1
w n xn
...(2)
where T is the transpose of a matrix, and, in
the simplest case, the output value O is
computed as:
O
f net
1 wT x
0 Otherwise
...(3)
where is called the threshold level; and this
type of node is called a linear threshold unit.
In different types of neural networks, most
commonly used is the feed-forward error
back-propagation type neural nets. In these
networks, the individual elements neurons are
organized into layers in such a way that output
signals from the neurons of a given layer are
passed to all of the neurons of the next layer.
Thus, the flow of neural activations goes in
one direction only, layer-by-layer. The smallest
number of layers is two, namely the input and
output layers. More layers, called hidden
layers, could be added between the input and
the output layer to increase the computational
power of the neural nets. Provided with
sufficient number of hid en units, a neural
network could act as a universal
approximate.
Back Propagation Training
Algorithms
MATLAB to l box is used for neural network
implementation for functional approximation for
demand forecasting. Different back
propagation algorithms in use in MATLAB
ANN tool box are:
• Batch Gradient Descent (traingd)
• Variable Learning Rate (traingda, traingdx)
• Conjugate Gradient Algorithms (traincgf,
traincgp, traincgb, trainscg)
• Levenberg-Marquardt (trainlm)
Levenberg-Marquardt Algorithm (trainlm):
Like the quasi-Newton methods, the
Levenberg-Marquardt algorithm was designed
to approach second-order training speed
without having to compute the Hessian matrix.
When the performance function has the form
of a sum of squares (as is typical in training
feed forward networks), then the Hessian
matrix can be approximated as:
H = JTJ
...(4)
Table 1: Product Data of Fuel Filter
for the Year 2011 to 2013
And the gradient can be computed as
G = JTe
...(5)
where is J the Jacobian matrix that contains
first derivatives of the network errors with
respect to the weights and biases, and e is a
vector of network errors. The Jacobian matrix
can be computed through a standard back
propagation technique that is much less
complex than computing the Hessian matrix.
The Levenberg-Marquardt algorithm uses
this approximation to the Hessian matrix in the
following Newton like update.
Xk
1
Xk
JT J
µI
1
JT e
...(6)
This algorithm appears to be the fastest
method for training moderate-sized Fed
forward neural networks (up to several hundred
weights). It also has a very efficient MATLAB
implementation, since the solution of the matrix
equation is a built-in function, so its attributes
become even more pronounced in a MATLAB
setting.
RESULTS
Month
Year
2011
2012
2013
January
53
69
72
February
58
63
75
March
59
65
72
April
62
70
79
May
63
69
80
June
56
72
78
July
59
64
76
August
61
71
69
September
63
75
86
October
64
76
90
November
61
73
92
December
59
75
89
Total
718
842
958
month wise data consumptions are show in
above table and find the next year data for
the supply chain managment, now we will first
all consider the base year data of 2011 in 12th
month to calculate next year data of 2012 but
2012 data are available but can not consider
as a forecasting data only consider as a
target data.
The monthly sales data of the distributor,
between the years of 2011-2013, are used to
train the networks as inputs and outputs, and
then the demand pattern forecasts for 12
months of 2014 are made based on time
series analysis. Matlab 7.0 is used for ANN
simulation.
To calculate the forecasting error between
actual data of 2012 and forecasting data 2013
and also formula available for the calculating
of forecasting error in MATLAB coding
We have a product data available from
2011 to 2013.
The data of fuel filter available from privious
year 2011 to 2013 in above table, privious
data alrady consumed in large company, and
month wise data consumptions are show in
above table and find the next year data for the
The data of fuel filter available from privious
year 2011 to 2013 in above table, privious
data alrady consumed in large company, and
forecasting r=abs(frcst-target’)and also
calculate the percetage error using formula are
pe=(forecasting r/target)*100;
Table 2: Prediction of Next Year Consumptions (2013)
S.
No.
Month
1.
Jan
2.
Base Year Data
(2011)
Forecasting
Data (2013)
Target Data
(2012)
Forecasting
Error
53.0
68.70
69.0
0.29
0.42
Feb
58.0
62.67
63.0
0.32
0.51
3.
Mar
59.0
65.44
65.0
0.44
0.69
4.
Apr
62.0
67.99
70.0
2.00
2.86
5.
May
63.0
71.03
69.0
2.03
2.94
6.
Jun
56.0
71.56
72.0
0.43
0.59
7.
Jul
59.0
64.11
64.0
0.11
0.18
8.
Aug
61.0
70.07
71.0
0.92
1.29
9.
Sep
63.0
74.94
75.0
0.05
0.07
10.
Oct
64.0
75.77
76.0
0.22
0.29
11.
Nov
61.0
75.33
73.0
2.33
3.19
12.
Dec
59.0
65.21
75.0
9.78
13.04
% Error
Figure 2: Graph Plotted Pbetween Actual
Demand and Forecasting Demand
Figure 4: Graph Plotted Between Actual
Demand and Forecasting Demand
Figure 3: Forecasting Error with Respect
Month
Figure 5: Forecasting Error with Respect
Month
Table 3: Prediction of Next Year Consumptions (2014)
S.
No.
Month
1.
Jan
2.
Base Year Data
(2011)
Forecasting
Data (2013)
Actual Data
(2013)
Forecasting
Error
69.0
72.69
72.0
0.69
0.96
Feb
63.0
72.63
75.0
2.36
3.15
3.
Mar
65.0
72.63
72.0
0.63
0.88
4.
Apr
70.0
74.39
79.0
4.60
5.83
5.
May
69.0
75.02
80.0
4.97
6.21
6.
Jun
72.0
76.13
78.0
1.86
2.38
7.
Jul
64.0
72.64
76.0
3.35
4.408
8.
Aug
71.0
76.06
69.0
7.06
10.23
9.
Sep
75.0
76.18
86.0
9.817
11.40
10.
Oct
76.0
76.18
90.0
13.81
15.35
11.
Nov
73.0
75.58
92.0
16.41
17.84
12.
Dec
75.0
75.71
89.0
13.28
14.92
supply chain managment, now we will first all
consider the base year data of 2012 in 12 th
month to calculate next year data of 2014 but
2013 data are available but can not consider
as a forecasting data only consider as a target
data.
To calculate the forecasting error between
actual data of 2013 and forecasting data 2014
and also formula vailable for the calculating of
forecasting error in MATLAB coding
forecasting r=abs(frcst-target’)and also
calculate the percetage error using formula are
pe=(forecasting r/target)*100;
CONCLUSION
In this project we have observed performance
of product demand forecasting. The project is
consumer product for future average. The
effectiveness of forecasting the demand
signals in the supply chain with ANN method
and identify the best training method. This study
has developed a cooperative forecasting
% Error
mechanism based on ANN and training
methods. The proposed methodology,
demand forecasting issue was investigated on
a manufacturing company as a real-world case
study. The result indicates a TrainLM method
performs more effectively than the other tanning
method and the more reliable forecast for our
case. The proposed methodology can be
considered as a successful decision support
tool in forecasting. The ability to increase
forecasting accuracy will result. Future
research can possibility of using Artificial
Neural Network to make a similar approach
and better the accuracy.
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