HKN Sales Management Project Dunkin Donuts Strategic Plan Presentation

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Description

Hello,

I have a group project for sales management and you can see all details to the below;My part is Evaluate its strategy vs. results And our company is Dunkin Donuts.

For the 2nd installment of you Term Project, please follow a typical Case Analysis Prelim Report format. See https://wps.prenhall.com/bp_laudon_essmis_6/21/5555/1422312.cw/content/index.html (Links to an external site.).


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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

DUNKIN DONUT
S T R AT E G I C P L A N

INTRODUCTION
• The objective of any company is to gain a competitive edge
• Companies develop strategies aimed at achieving a higher market
share and high profitability
• strategies can be operational or marketing.
• Dunkin Donut has employed many strategies that have yielded results

OPERATIONAL STRATEGIES
• The first strategy is successful shift from doughnut first to coffee first
• This strategy enabled the company execute high quality and low cost product
• The strategy droves food sales

OTHER OPERATIONAL STRATEGIES





Adoption of the franchise model
Marinating a tight control over the supply chain
Adopting a low –cost inventory
Procurement of high quality products

MARKETING STRATEGIES
• Dunkin has adopted an unbeatable marketing mix.
• The company offers a variety of products to capture a wide clientele.
• Its has also adopted a low-cost pricing strategies making it affordable compared to
rivals.
• The company uses innovative and effective promotional strategies such as social
media

RESULTS






Increase in market share
Established global presence
Growth in brand value
Gained a competitive edge
Increased profitability

SWOT – STRENGTHS AND WEAKNESSES
Strengths
1. Established global presence
2. High-value brand
3. Weaknesses
4. Overreliance on the US market
5. The company lacks an expansion strategy, which is considerably slow (Business Strategy Hub, 2021).

OPPORTUNITIES AND THREATS
Opportunities
1. Dunkin Donuts has an opportunity to expand its market and product

2. They could venture into healthier products as there is increased demand for these products.
Threats
1. The company has strong...

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