YTD (Jan-June 2016 vs. Jan-June 2015) 129 125 YTD Days Global Breakout Revenue $13,644,073 2016 Revenue/Day $105,768 PY2015 Revenue/Day $96,976 % Total 100% Domestic INTL $12,085,137 $1,558,936 $93,683 $12,085 $85,181 $11,795 89% 11% Customer Rank Acquire Expand Retain Serve Non-Coded 2016 PY2015 Revenue Revenue/Day Revenue/Day % Total $1,312,868 $10,177 $6,427 10% $7,634,424 $59,182 $57,566 56% $3,026,592 $23,462 $21,759 22% $1,666,355 $12,917 $11,225 12% $3,834 $30 $(0) 0% Customer Class Commercial INTL Municipal Reseller - Other Industrial Labs Government Resell - Industrial Hygiene Education Other 2016 PY2015 Revenue/Day Revenue/Day Revenue $7,195,592 $55,780 $50,772 $1,535,905 $11,906 $11,700 $1,634,643 $12,672 $12,034 $1,386,876 $10,751 $9,785 $900,409 $6,980 $6,373 $425,018 $3,295 $2,669 $336,569 $2,609 $2,419 $154,662 $1,199 $1,031 $74,399 $577 $194 % Total 53% 11% 12% 10% 7% 3% 2% 1% 1% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts 2016 PY2015 Revenue Revenue/Day Revenue/Day $601,368 $4,662 $4,208 $480,717 $3,726 $2,889 $424,678 $3,292 $3,478 $398,347 $3,088 $2,877 $269,038 $2,086 $1,568 $208,819 $1,619 $1,362 $207,066 $1,605 $1,561 $201,704 $1,564 $1,023 $186,532 $1,446 $960 $177,660 $1,377 $1,215 $2,759,521 $21,392 $20,029 % Total 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% 20% n-June 2015) QTD (Apr, May, Jun 2016 vs Apr, M GPSales - Avg/Day Avg/Day 9.1% 8.3% PM 59% V$ V% 60% 50% $8,501.78 $290.10 10.0% 2.5% PM 58% 58% 58% 61% V$ $3,750.74 $1,615.50 $1,703.45 $1,692.46 $29.73 PM 61% 50% 62% 62% 59% 60% 32% 59% V$ $5,008.13 $206.30 $638.02 $965.93 $607.13 $625.70 $190.52 $167.51 $382.63 V% 9.9% 1.8% 5.3% 9.9% 9.5% 23.4% 7.9% 16.2% 197.1% GPSales - Avg/Day Avg/Day 9.9% 9.2% 1.8% 2.3% 5.3% 3.9% 9.9% 5.8% 9.5% 9.2% 23.4% 23.1% 7.9% 6.9% 16.2% 5.1% 197.1% Customer Class Commercial INTL Municipal Reseller Industrial Labs Government Resell - Industrial Hygiene Education Other PM 64% 66% 53% 61% 59% 29% 52% 49% 49% 54% 63% V$ $453.49 $837.05 $(185.91) $210.65 $517.81 $256.85 $44.19 $540.96 $485.84 $162.40 $1,362.33 V% 10.8% 29.0% -5.3% 7.3% 33.0% 18.9% 2.8% 52.9% 50.6% 13.4% 6.8% GPSales - Avg/Day Avg/Day 10.8% 11.1% 29.0% 25.2% -5.3% 1.8% 7.3% 12.4% 33.0% 37.6% 18.9% 5.6% 2.8% -3.6% 52.9% 32.8% 50.6% 72.1% 13.4% 3.0% 6.8% 6.0% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts 10.0% 2.5% 8.9% 3.1% GPV% Sales - Avg/Day Avg/Day 58.4% 58.4% 50.1% 2.8% 2.8% 2.0% 7.8% 7.8% 7.5% 15.1% 15.1% 16.3% -371611.6% Global Breakout Domestic INTL Customer Rank Acquire Expand Retain Serve Non-Coded QTD (Apr, May, Jun 2016 vs Apr, May, Jun 2015) MTD (June 2016 vs. Ju Revenue $7,024,096 % Total 100% PM 58% Sales 8.3% GP 6.5% Global Breakout $6,145,978 $878,119 87% 13% 60% 48% 8.0% 11.1% 6.6% 5.7% Domestic INTL Revenue % Total $654,170 9% $4,017,070 57% $1,505,103 21% $843,966 12% $3,787 0% PM 58% 58% 59% 60% Sales 50.8% 3.0% 10.4% 7.4% GP 42.7% 0.6% 10.3% 8.0% Customer Rank Acquire Expand Retain Serve Non-Coded Revenue % Total $3,719,525 53% $868,634 12% $814,624 12% $721,253 10% $464,827 7% $183,030 3% $140,804 2% $84,981 1% $26,418 0% PM 61% 48% 63% 61% 58% 58% 32% 61% Sales 8.5% 10.9% 1.7% 10.9% 14.2% 14.2% -8.4% 2.1% GP 6.8% 5.2% 1.7% 6.8% 12.8% 12.8% -14.2% -3.8% Customer Class Commercial INTL Municipal Reseller - Other Industrial Labs Government Resell - Industrial Hygiene Education Other Revenue % Total $332,350 5% $239,460 3% $230,032 3% $226,766 3% $119,433 2% $117,490 2% $104,936 1% $100,171 1% $96,755 1% $75,156 1% $1,381,927 20% PM 63% 67% 53% 61% 59% 11% 52% 48% 50% 55% 63% Sales 7.2% 18.1% -21.0% 8.8% 31.9% 213.1% 22.1% 2835.2% -7.0% 19.1% 8.9% GP 4.2% 16.3% 14.7% 12.3% 28.0% 16.8% 8.6% 3186.6% -16.9% 19.1% 6.3% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts MTD (June 2016 vs. June 2015) Revenue $2,257,102 % Total 100% PM 56% Sales 11.2% GP 6.1% $1,930,466 $326,636 86% 14% 58% 42% 4.2% 83.4% 2.3% 52.4% Net Sales % Total $219,791 10% $1,282,340 57% $477,879 21% $273,533 12% $3,559 0% PM 56% 55% 57% 57% Sales 54.3% 8.1% 18.0% 18.0% GP 40.2% 0.5% 17.3% 17.3% Net Sales % Total $1,130,973 50% $323,990 14% $263,030 12% $266,066 12% $135,694 6% $50,261 2% $43,642 2% $35,846 2% $7,600 0% PM 60% 51% 60% 57% 59% 61% 29% 60% Sales 1.0% 83.2% 12.3% 26.4% -7.4% 30.9% -39.7% 25.6% GP -1.0% 50.8% 3.4% 14.9% 2.6% 33.8% -50.1% 14.4% Net Sales % Total $87,955 4% $76,813 3% $75,000 3% $60,179 3% $56,444 3% $51,610 2% $35,156 2% $31,740 1% $29,154 1% $28,452 1% $447,025 20% PM 62% 66% -1% 59% 52% 56% 57% 45% 54% 58% 56% Sales -2.6% 6.4% 5258.2% -10.7% 100.0% -23.0% -8.2% -7.1% 3.7% 126.6% 6.4% GP -10.9% 1.3% -164.1% -10.4% -0.5% -11.3% -27.9% 5.0% 119.5% 6.8% YTD QTD MTD Year to Date Quarter to Date Month to Date YTD Days number of selling days in the current year (or comparable year, depending on location in header) Days Adj Domestic INTL PM V$ V% GP Days Adjusted---in finance, each month may have a different number of reporting/selling days based on how measured. Some companies use a 5 week, 4 week, 4 week quarter to standardize the reporting/selling days means that when comparing different years you are comparing the same number of days. United States International or ROW (Rest of World) Prior Month Growth in dollars Growth percent Gross Profit Customer Rank Customer Class Classification schema for determining selling activities. Acquire-gain new customers, Expand-grow within cus Classification schemaservice by industry or area. Commercial-US/domestic. Used when not classifed by industry ty customer, Serve-get business in addition to product sales, non-coded--not coded international customers. Municipal-self-explanatory. Reseller-other--resellers of your products to other end classifed ( i.e. Reseller-Industrial hygiene). Industrial labs, Governement, Education--specific classifications. when not a company cannot be classified in one of the previous categories. on location in header) porting/selling days based on how a quarter is dardize the reporting/selling days. Days adjusted umber of days. ustomers, Expand-grow within customer, Retain-keep when classifed by industry type. INTLd--notnot coded lers of your products to other end users except where ducation--specific classifications. Other--catch all Researching Marketing Questions Grading Guide MKT/571 Version 9 Marketing Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Researching Marketing Questions Grading Guide MKT/571 Version 9 Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. 2 Researching Marketing Questions Grading Guide MKT/571 Version 9 Individual Assignment: Researching Marketing Questions Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Resources Required Week 1 Business Growth Overview Grading Guide Content Student analyzes the dataset and provides insight and commentary in the form of a memorandum. Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business. Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business. Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline. Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies. The memorandum is a minimum of 525 words in length. Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. Students prepares a summary document and sends it to the instructor that includes but is not limited to: • Name of Company Met Partially Met Not Met Comments: 3 Researching Marketing Questions Grading Guide MKT/571 Version 9 Content • • • • Met Partially Met Not Met Total Available Total Earned 4 #/4 Comments: Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service. The summary document is a minimum 175 words in length. Writing Guidelines Met Partially Met Not Met Total Available Total Earned 2 #/2 6 #/6 The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4 
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