Description
Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft® Word.
Incorporate a product strategy that addresses the following:
- At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
- How you will measure (what metrics will be used to determine success or failure) the marketing activities.
- Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
- Address three elements of the Product and Promotion List (see below).
- Product and Promotion List:
- Integrated Marketing Communication
- Advertising Strategy/Objectives
- Push and Pull
- Media Strategy
- Advertising Execution
- Direct Marketing
- Public Relations/Strategies
- Positioning
- Product and Promotion List:
The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
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Explanation & Answer
Attached.
Running Head: PROJECT STRATEGY AND PROMOTION
Project strategy and promotion
Name:
Institution:
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PROJECT STRATEGY AND PROMOTION
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Product strategy.
In marketing, we consider the strategic plan and various product life cycle. This product
life cycle includes growth, new production, maturity, and decline. Based on the product strategy
of a global company, it good to consider the objectives of the introducing an innovative product in
the market. The global product hypothesis for marketing a new product lifespan involves major
phases that include; maturity, growth, and decline of the new product. In marketing the new
product as a domestic or international marketplace undergoes through the following NPI stages
also called the New Product/Item Introduction.
NPI or New Product/Item Introduction
Growth.
An effectively promoted product addresses an issue that is indicated its goal. The supplier
has to coordinate the marketplace and partake set up assessments for market size and piece. He/
she has to analyze the market in details, that is the goodness of the market, the demand required.
This will help the supplier to understand the supply speed required. During this stage rivalry is
less, exchange of quantity grows rapidly. This essential spell of the product life-cycle...