1) Unfortunately, as the suspects were being brought into the US for their trial, a cache of child pornography was found on one of the suspect’s devices. You are now investigating a new incident where child pornography was found on the computer. The suspect claims he received a pop up containing child pornography and clicked on it. How can you determine whether the person's story is true. Be sure to provide details of the forensic procedures.  2) Additionally, you need to make an ethical decision in this case. Do you continue forward with the case, and delay dealing with the child porn incident, do you ignore the child porn to keep the case focused on the OPM attack, or do you throw a wrench into the primary case with this new evidence. Make your decision and then defend why that decision was made and is just.

BUS 508 Explore Activity Week 7 Discussion Explore Activity Business Field TripTHE BIG PICTURELast week, we learned about the Marketing Mix and the 4 P’s of marketing: product, place, promotion, and price. We saw that a smart marketing plan can help a business’s products make their way into the right customers’ hands, leading to sales and growth for the company.This week, we’ll look at two areas closely related to marketing: brand and sales. A brand is the set of experiences, feelings and stories your customers—and potential customers—experience when they see your product or logo or interact with one of your employees. Brand includes the impression you’re left with after you use the product or interact with its employees. Sales are the ultimate goal of just about every business decision: putting a product in a customer’s hand in exchange for money.When you think about a business, you probably think about more than just the products the business sells. You’re also aware of the way people talk about the business and previous interactions you’ve had with its employees and products. You remember what it felt like to buy their product and to use it, and you remember whether that experience made you feel powerful, confident, exhilarated, or any of a number of emotions. All of these experiences, and the emotions that come with them, add up to the brand. When a company’s brand satisfies a customer’s need, that customer purchases the product regardless of price, and the customer also wants others to purchase the product to attain the same level of satisfaction.The purpose of brand is to drive sales. Sales are an essential part of a successful business, because without sales, a business does not have funds (money) to pay its employees to make more products to sell. So sales, and by extension brand, are at the heart of everything a business does.This week, we’ll take a close look at how businesses create a brand experience and drive sales.Brand. Brand describes what customers think of when they hear the name of a specific product or service. A strong brand creates a clear, positive perception with customers who purchase that particular product not just because they like what it does, but also because they like how it makes them feel.Sales. A sale is a transaction between a business and its customer. The customer pays money to the business and the business provides a good or service to the customer. Successful businesses make sure that sales are at the center of all business decisions.At the end of this week, you will be able to apply these insights to your own career.Why Is This Important?“Our approach is all about evoking the right emotion, because when there’s authenticity between a brand and…a fan base or consumers, you’re most likely to have a fan or a customer for life.”- Elisa Padilla, Chief Marketing Officer, Brooklyn NetsQUICK QUESTIONThink about the company you work for, or a company you have worked for in the past. What does the company’s brand say about it? How does it make you feel to work there? How do you think it makes your customers feel?How Does This Connect to the Other Parts of Business?Brand is the way a company engages with its customers, persuading them that the business understands them and that its products will improve their lives. Brand is how businesses drive sales, and sales generate revenue for a business. Without sales, there is no money to run the business.Now, let’s get started with an Explore Activity to give you an opportunity to jump right into this week’s materials.Explore ActivityFIELD TRIPDUE DATE:Week 7PART 1Go to one of your favorite stores and take a picture of something that catches your eye—the front entrance from the street, a display rack inside, a sign on the wall, etc. Upload the photo to the discussion thread and provide a summary of the following:1. The products offered by the store you visited and why you like shopping there2. What the photo shows us about the decisions the store has made regarding one or more of the 4 P's 3. How these 4 P's work together to keep you coming back again and again