Description
Review the links in the Wk 3 Virtual Company Questions document and North American Cruise Data for Case Study: Cruise International, Inc.
Link to Case Study: https://higheredbcs.wiley.com/legacy/college/reid/...
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
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Cruise Case Study
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Institution
Date
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Cruise Case Study
Chapter 8-Question 2
Hi Joan,
I understand the importance of forecasting for Cruise Ship Inc to set reasonable and
measurable goals. As you requested, the forecasting technique selected and recommended is the
simple moving average model. Specifically, the model will apply within a two-year moving
average. The reason for choosing this model is its use in forecasting through time and its
reliability. It has a small marginal error and means absolute deviation (MAD). Notably, this
model will not put into account all the data within the period covered. However, this aspect will
not pose a significant challenge since we will only need to consider the last four periods. This
makes the data more accurate and current for forecasting use in our case. I hope you take t...
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