MKT 100 SU Business Failure for Amazons Fire Phone Was a Flop Presentation

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Business Finance

MKT 100

Strayer University

MKT

Description

In this assignment, you will create an original analysis for a business failure for a selected brand. Select only one brand/product failure from those provided below. 

Using the information listed, as well as your own research, assess the brand/product failure by completing the PowerPoint template located in the Blackboard online course with your original analysis on the business failure. 

At the end of the template, be sure to assess the key marketing principles and concepts the business failed to consider and your recommendations for what the business should have done. Please refer to the grading rubric for this assignment.  Your grade will be based on answer quality, logic and organization, and language and writing skills.

Instructions

  1. Download the following:
  2. Select one of the      following marketing failures:
    • The Rise and Fall of       Circuit City [PDF]. Circuit City was the "go       to" place for all our technological needs. Over the years,       Circuit City built itself into 1,520 stores in the United States and       Canada and 46,000 workers. Competitors popped up, such as       Minnesota-based Best Buy and discount club stores such       as Costco. As a result of many failures, Circuit City       is no longer in business. Sometime during the 1990s, Circuit City       lost its way:
      • It dumped sales of        popular appliances.
      • It let a lot of        talented management go to its spinoff store chain, CarMax.
      • It expanded stores        until they became too impersonal and too large.
      • It became merely        reactive and not innovative as Best Buy took off.
      • It had too many stores        in bad locations.
      • It stopped paying        commissions to its sales force and then fired 3,400 of its most        experienced salespeople in an attempt to save money.
      • There was a lot of        leadership turnover.
      • Its commercial credit        became tight.
    • The Downfall of Toys R Us       — Don’t Blame Amazon!
      • Founded in April 1948        by Charles Lazarus, an American entrepreneur, Toys R Us became the most        well-known and successful international toy retailer. At its peak,        Toy R Us was considered a category killer. In 2018, seventy years later,        the giant company filed for bankruptcy and closed its stores worldwide.
    • 4 Reasons Amazon's Fire Phone Was a Flop.
      • Amazon has been guided        by four principles: customer obsession rather than competitor focus,        passion for invention, commitment to operational excellence, and        long-term thinking. Amazon strives to be Earth’s most customer-centric        company, best employer, and safest place to work. Their name has become        synonymous with online shopping and discount shopping and on the        forefront for most of their consumers' online needs.
      • However, not all        endeavors have been successful. In 2014 Amazon released its Amazon        Fire Phone. Consumers and analysts were expecting Amazon to follow its        familiar playbook of offering a cheap, but good-enough product that        could undercut other devices already on the market.  However,        the phoned ended up costing the company a loss of over 170 million.
    • Google Shuts Failed Social Network Google+.
    • Google's primary        mission is to provide people around the world with a search engine to        find information, learn about topics of interest, and make important        decisions. As technology evolves, they claim they will continue to help        everyone find the information they're looking for.
    • As the years have progressed,        Google has evolved to offering many different technological items such        as web-based search tools, advertising services, communication and        publishing tools, map-related products, statistical tools,        business-oriented products, developer tools, security tools, desktop        applications, computer products, and cellular devices. In 2011 they even        developed their social media platform Google+, which was meant to rival        Facebook. The idea was for the platform to be synchronized with all        other Google created products and software services for seamless        integration. However, things did not go as planned. By 2019 Google        decided to pull funding in order to reallocate it to more        profitable avenues.

Unformatted Attachment Preview

MKT 100 Week 6 Assignment {Draughn, Keith} {Enter Business Selection Name Here} {Enter Date Here} {Enter Quarter Here} 100 Points Course Learning Outcome: Discuss the key principles and concepts of marketing {Enter Business Name} Failure • Discuss the prime Marketing Failure your business made • Sentence # 1 why you believe the business failed in this marketing endeavor. • Sentence # 2 why you believe the business failed in this marketing endeavor. • Sentence # 3 why you believe the business failed in this marketing endeavor. • Note: Do not copy and paste from websites, use your learned marketing skills to conduct this assessment. Marketing Principles (NOTE: One bullet Per Marketing Principle) • Marketing Principle/Concept #1 Business did not take into account • How did this cause/contribute to the failure • Marketing Principle/Concept #2 Business did not take into account • How did this cause/contribute to the failure • Marketing Principle/Concept #3 Business did not take into account • How did this cause/contribute to the failure Recommendations • Your Recommendation #1: What should the business have done • Why do you think this would have worked and saved the business? • Your Recommendation #2: What should the business have done • Why do you think this would have worked and saved the business? • Your Recommendation #3: What should the business have done • Why do you think this would have worked and saved the business? References • You are not required to use sources. • However, if you used source material/data/numbers/ideas (any item you did not create) you MUST cite them in text and reference them on this sheet. • If you did not use sources, you may delete this slide. • NOTE : You will also be graded on grammar, capitalization, sentence structure and wording throughout the presentation. • NOTE: You may change the presentation background, slide colors, add slides, add pictures, add animations, etc. to make the presentation your own, but make sure you include all assignment requirements.
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Please let me know if you'd like to amend anything, I'm here to help🙏

MKT 100
Week 6 Assignment
{Draughn, Keith}
Amazon's Fire Phone Was a Flop
{Enter Date Here}
{Enter Quarter Here}
100 Points
Course Learning Outcome: Discuss the key principles and concepts of marketing

Amazon's Fire Phone Was a Flop
• Marketing Failure Amazon made
• Amazon launched the Fire Phone at an
expensive price, considering ...


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