CSU Microsoft Marketing Methodology Analysis

User Generated

oerjr3

Business Finance

Columbia Southern University

Description

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.

Include the sections below in your marketing plan.

  • Introduction: Include a brief introduction of the company.
  • Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. 
  • Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. 
    • Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
    • Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
    • Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
    • Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods. 
  • Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running head: MICROSOFT MARKETING METHODOLOGY

Microsoft Marketing Methodology
Student’s Name
Institutional Affiliation

MICROSOFT MARKETING METHODOLOGY

2

Microsoft Marketing Methodology
Microsoft is a publicly-traded U.S.-based multinational tech company founded by Bill
Gates in 1975. Bill Gates’s and Paul Allen’s interest in computers and programming inspired
the establishment of the company. It was first incorporated to sell Basic interpreters for the
Altair 8800 in 1975. Still, it launched MS-DOS that dominated the computers market in the
1980s before inventing the now dominant Microsoft Windows operating system.
Headquartered in Redmond, Washington, Microsoft Corporation manufactures, sells,
licenses, and supports various products and services in the computing industry. The company
produces computer software, consumer electronics, and PCs. For instance, it produces and
sells windows OS, Microsoft Office Suite, Xbox Video Game consoles, and Internet Explorer
(now Microsoft Edge) (Gupta, 2021). It has grown to be one of the top five tech firms in the
U.S. and ranks 21st in the Fortune 500’s 2020 list. It has also expanded into other services
like cloud computing (Azure), search engine (Bing), mixed reality (Hololens), and software
development (visual studio). Thus, the dynamic and disruptive nature of changes in the
computing industry makes Microsoft an ideal case study for marketing methodology.
Competitive Analysis
Microsoft’s primary competitors are Google Inc., Mozilla Corporation, and Apple.
Google has differentiated itself as the leading provider of search engine solutions, with
Google Chrome and Google search used in most computers and smartphones, challenging
Microsoft’s Bing search. Google has also ventured into educational services like Google
Scholar and Google books, indicating a significant weakness for Microsoft since many users
prefer Google search to Bing. Microsoft explorer or Edge i...


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