Running Head: INNOVATION AND COMPETITIVE ADVANTAGE
Innovation And Competitive Advantage
INNOVATION AND COMPETITIVE ADVANTAGE
Innovation is construed to mean that the business management is able to change the
normal way of doing things. Organizations that are innovative are more malleable to change.
Innovation enables companies to withstand competition. A company that is innovative is able to
create products that are superior compared to those of the competitors. A company accomplishes
a competitive advantage when it is able to supply products that are unique to those in the market
(Farinha, 2015). The company is also able to overcome its competitors when it provides quality
products. A successful company should involve its employees in the innovation program.
The Huawei Technologies company is one of the companies that have grown because of
innovation. The company is headed by leaders who are driven by the innovation. The company
deals with technology so it has to continuously adapt to the change. The company philosophy is
guided by the consumer needs. The company continuously utilizes innovation in order to fully
satisfy the needs of the clients the company serves. The company also ensures that its leadership
is guided by technological advan...
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