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PAPER OUTLINE
Apple Inc. Case Analysis and Recommendations
Executive Summary
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Apple has maintained a leading position in various industries and markets since its start in
the late 1970s. Apple entered the Chinese market after Steve Jobs’ death and Tim Cook’s
appointment as CEO.
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Apple chose China as a location because of its low labor costs and large market. Following
the launching of the iPhone 5C, Apple was obliged to reposition itself as a premium and a
high-end company focused on high-quality products.
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They quickly established a considerable financial and organizational edge over their
competitors in China and around the globe.
Problem Statement
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Despite Apple's battles for market share in China and the rest of the globe against many
big competitors, they are winning.
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Since Apple has developed such a strong brand, they are compelled to innovate and explore
new ways to sustain their present sales and profit margins
Company Situational Analysis
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Using SWOT, we can find the strength, weaknesses, threats, and opportunities of an
industry. The analysis is used to understand better an organization’s assets, liabilities, and
their respective options and threats.
Strengths
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Apple is one of the most valuable and successful brands globally, with more than $1 trillion
market capitalization.
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Consequently, Apple established the “Apple culture” in an attempt to attract new
consumers.
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After becoming familiar with the IOS system, these purchasers will continue to purchase
Apple gadgets.
Weakness
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The most apparent drawback in China and other countries is the high selling price. Due to
the high degree of technology, the cost cannot be reduced much.
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Apple has lost many customers who choose low prices over superior technology to other
corporations that provide equivalent.
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Apple’s retail network, as a consequence, is constrained, as indicated by its financial
records, since a lack of convenience will deter potential customers.
Opportunities
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This is an excellent investment since the government is pursuing a good plan, and many
possible customers are there.
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Apple Inc. should expand its presence in more Chinese cities while also improving the
brand’s attractiveness.
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Thus, it is a fantastic opportunity to increase the number of retail outlets that can compete
with other rivals.
Threats
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Aside from Apple and Samsung, many local companies provide goods similar to but far
less cost...