Inside Oreo's Adorable Triple Play for Father's Day, marketing homework help
Anonymous

Question Description

The opening vignette of chapter 19 is about Oreo, including its real-time marketing efforts. Read the following very short articles which were the sources for the vignette:

In your essay, analyze the effectiveness of this marketing campaign. Consider the following:

  1. What were the target market(s)?
  2. Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
  3. Provide an example of how the communication channels were effectively integrated.

Final Answer

Attached.

Running Head: MARKETING EFFORTS OF OREO

Marketing Efforts of Oreo
Name
Institutional Affiliation

1

MERKETING EFFORTS OF OREO
Target Market
Oreo is one of the leading cookie companies in the world. Their products usually target
young children. All young children like sweet candies and cookies. This is why Oreo
manufacturing company understands that the children are their main customers. Based on their
advertisements, they all involve young children who ask for Oreo from their parents. The other
target market is the grownups. There are also grown people who enjoy sweet cookies. This is
why in...

toto (13528)
Carnegie Mellon University

Anonymous
Return customer, been using sp for a good two years now.

Anonymous
Thanks as always for the good work!

Anonymous
Excellent job

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