Inside Oreo's Adorable Triple Play for Father's Day, marketing homework help

timer Asked: Jun 9th, 2017
account_balance_wallet $10

Question Description

The opening vignette of chapter 19 is about Oreo, including its real-time marketing efforts. Read the following very short articles which were the sources for the vignette:

In your essay, analyze the effectiveness of this marketing campaign. Consider the following:

  1. What were the target market(s)?
  2. Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
  3. Provide an example of how the communication channels were effectively integrated.

Tutor Answer

School: Carnegie Mellon University



Marketing Efforts of Oreo
Institutional Affiliation


Target Market
Oreo is one of the leading cookie companies in the world. Their products usually target
young children. All young children like sweet candies and cookies. This is why Oreo
manufacturing company understands that the children are their main customers. Based on their
advertisements, they all involve young children who ask for Oreo from their parents. The other
target market is the grownups. There are also grown people who enjoy sweet cookies. This is
why in...

flag Report DMCA

Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors