Description
Compare and contrast the commercials of two airlines. You may use two of the ones provided in Activity 8.1 (see below) or choose two of your own (youtube.com is a good resource). Evaluate the commercials in terms of message, what does or does not make it memorable, entertainment value and/or thought-provoking ability. Which one did you like better? Why?
Indian Airlines commercial (YouTube/1:00) (Links to an external site.)
Southwest Heart TV Spot, 'Machine' (iSpot.tv/ 00:31) (Links to an external site.)
Explanation & Answer
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Introduction
Over the past few years, the commercial aviation industry has been growing tremendously.
This growth has been accelerated by the increasing number of people traveling across borders
and overseas for commercial and leisure activities. Moreover, transportation of light and
perishable cargo has also seen this growth. As a result of large demand for airline services all
over the world, a number of commercial airline companies have emerged. These companies
compete for passengers based on services they offer to their customers and ticket prices they
charge,
British Airlines commercials versus Turkish Airless
A British airline was founded in 1974 but it launched its advertisement and biggest brand
in 2011.It is one of the largest airlines in the UK in terms of fleet. It showcases its heritage
and highlights the main features that make it the best airline. The airline places emphasis on
its motto to fly.To serve.Its message statement states that putting its customer’s service on top
of everything is their mandate. It has a flying know-how of many years coupled with
excellent customer service and clean new planes with nice interior and well-designed seats
that give absolute comfort. The airline provides over the top services to customers that make
them want to fly with it again.
Turkish Airlines was founded in 1933 and as of 2015 it had a fleet of 290 planes that
operates in Europe, Africa, and Asia. This makes it the fourth largest airline in the world in
terms of fleet. As compared to British airlines, Turkey airlines have stewards and
stewardesses who are much down to earth and they provide above average services. The
slogan of the airline is to put the needs of the customer first. They have the latest new fleet of
aircraft- Boeing 777 equipped with TSI –seats that give excellent comfort. As compared to
British Airlines, it serves more destinations non-stop mostly to Africa. The airline has an
active so...