Understanding Marketing and Customer Relationships, business and finance homework help

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Question description

Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Assignment Steps

Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image

Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
  • Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.

Understanding Marketing and Customer Relationships Grading Guide MKT/421 Version 16 Marketing Copyright Copyright © 2017 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Understanding Marketing and Customer Relationships Grading Guide MKT/421 Version 16 Edited in accordance with University of Phoenix® editorial standards and practices. Individual Assignment: Understanding Marketing and Customer Relationships Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Resources Required Week 1 textbook reading Week 1 video American Marketing Association Website University Career Center: Crafting Your Image Grading Guide Content Provided a definition of marketing from the American Marketing Association. Defined the customer value proposition. Discussed the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Used student’s workplace, a company he/she would like to work for, or an entrepreneurial vision and applied the concepts of the customer value proposition and relationship marketing to their operations. Introduced who the company, or business idea is and what they do. Provided examples that demonstrate how the company uses these concepts successfully. Answered: Are there any ways they can improve in these areas? How? Determined how student’s own personal brand links to the organization’s customer value proposition. Discussed ways student can integrate a customer value proposition and use relationship marketing to position yourself the best. Shared examples to illustrate student’s thoughts and reasoning. Cited a minimum of two peer-reviewed sources with at least one coming from the Met Partially Met Not Met Comments: 2 Understanding Marketing and Customer Relationships Grading Guide MKT/421 Version 16 Content Met Partially Met Not Met Total Available Total Earned 4 #/4 Partially Met Not Met Total Available Total Earned 1 #/1 5 #/5 Comments: textbook, the Week 1 video, or the University Library. The paper is 1,050 words in length. Writing Guidelines Met Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 3 Understanding Marketing and Customer Relationships Grading Guide MKT/421 Version 16 4

Tutor Answer

Cynthmel
School: UCLA

Attached.

Running head: MARKETING AND CUSTOMER RELATIONSHIPS

Marketing and Customer Relationships
Student Name
Institution
Course
Date

1

MARKETING AND CUSTOMER RELATIONSHIPS

Marketing and Customer Relationships
According to the American Marketing Association, is simply defined as the activity, set
of various organizations, as well as processes for creating, making communications, delivering
and facilitating exchange offerings that have high value for partners, clients, customers and the
society at large. Market researching is what functions to connect the customer, consumer, and the
entire public to the seller through information that is usually used to point out and then define
marketing opportunities as well as problems (Sargeant & Shang, 2016). This helps in generating,
refining and evaluating marketing actions that are used to monitor the performance of the
marketing hence improving the general understanding of the process of marketing. Marketing
research gives specific information expected to address these issues, mechanize ways of
collecting information, managing and implementing the process of data collection, analyzing the
results and the communicating their findings as well their implication. Customer value
proposition is known as a well-defined as well as a very persuasive statement of marketing that is
related to an individual service or product the gives details why the customer would benefit from
buying the product. Any business will characteristically employ customer value proposition as an
integral measure of its strategy of marketing, to consumers instead of usi...

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Anonymous
Good stuff. Would use again.

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