Description
Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
- Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
- Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
- Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
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Explanation & Answer
Attached.
Running head: MARKETING AND CUSTOMER RELATIONSHIPS
Marketing and Customer Relationships
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MARKETING AND CUSTOMER RELATIONSHIPS
Marketing and Customer Relationships
According to the American Marketing Association, is simply defined as the activity, set
of various organizations, as well as processes for creating, making communications, delivering
and facilitating exchange offerings that have high value for partners, clients, customers and the
society at large. Market researching is what functions to connect the customer, consumer, and the
entire public to the seller through information that is usually used to point out and then define
marketing opportunities as well as problems (Sargeant & Shang, 2016). This helps in generating,
refining and evaluating marketing actions that are used to monitor the performance of the
marketing hence improving the general understanding of the process of marketing. Marketing
research gives specific information expected to address these issues, mechanize ways of
collecting information, managing and implementing the process of data collection, analyzing the
results and the communicating their findings as well their implication. Customer value
proposition is known as a well-defined as well as a very persuasive statement of marketing that is
related to an individual service or product the gives details why the customer would benefit from
buying the product. Any business will characteristically employ customer value proposition as an
integral measure of its strategy of marketing, to consumers instead of usi...
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