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Running head: INFLUENCE OF CORPORATE GOVERNANCE
Influence of Corporate Governance on Product Market Competition
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University
Course
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INFLUENCE OF CORPORATE GOVERNANCE
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Influence of Corporate Governance on Product Market Competition
Introduction
Corporate governance refers to mechanisms and processes that are applied in the
operation of a corporate. All stakeholders of a corporate are essential in its management. For
instance, the management is responsible for ensuring that an organization attains its strategic
aims. Employees are involved in different business activities to enhance an organization's
profitability (Cuñat, Gine, & Guadalupe, 2012). Product market competition is viewed as a
disciplinary mechanism that influences how activities are monitored. Understanding the
influence of corporate governance on product market competition is essential as it helps
managers to develop reliable strategies for their organizations (Januszewski, Köke, & Winter,
2002). The paper focuses on both positive and negative influences of corporate governance on
product market competition.
Positive Influence
It is viewed that corporate governance helps an organization to meet the best interests of
different stakeholders. This feature increases investors' confidence in a firm. As a result,
organizations can increase their capital. Organizations are therefore made to develop a variety of
products, thus resulting in increased competition towards other organizations in the market.
Moreover, the practice offers the management suitable advice on how to meet its goals and
objectives (Cuñat, Gine, & Guadalupe, 2012). For example, it makes an organization improve its
pricing strategy. This increases a firm's capability of increasing competition in the market. It is
also observed that rational management makes organizations increase their productivity and
INFLUENCE OF CORPORATE GOVERNANCE
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innovativeness. This results in other organizations increasing their creativity and production.
This aspect leads to increased market competition in the market (Amba, 2014).
Effective corporate governance also helps an organization to identify the right consumers
for their products. This is done through suitable marketing research activities. By attaining the
right customers for its products, an organization can increase competition in the market.
Therefore, if other organizations want to survive in the market, they will need to determine the
perfect customers for their own products (Cuñat, ...
