FIU Estee Lauder Companies Stakeholders Sustainability Memorandum

User Generated

cebgb_012

Business Finance

Florida International University

Description

You work as a communication specialist at Estee Lauder Companies. Think about the economic and social challenges we have experienced in the last few months. What adjustments should your organization make to be sustainable during these challenging times?  

Write a 3-4 page (single-spaced) internal proposal to address these concerns. Decide on your target audience and orient your proposal towards them. Use a memo format. Remember to include headings such as the introduction, background, solution, and recommendation.

Unformatted Attachment Preview

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RTQITCOYKVJRGTJCRUVYQQTVJTGGFQ\GPRCTVKEKRCPVU6JKUYKNNNGVWUƂPGVWPGVJG RTQITCOCPFIGVCENGCTGTGUVKOCVGQHEQUVUKPQTFGTVQTGƂPGDWFIGVUDGHQTGUECNKPI WR /[TQWIJGUVKOCVGKUVJCVVJGRKNQVRTQITCOYKNNTGSWKTGQPGHWNNVKOGUVCHHOGODGTKP *4VQHCEKNKVCVGOCVEJOCMKPIOGFKCVGEQPƃKEVUCPCN[\GTGUWNVUCPFRNCPVJG EQORCP[YKFGTQNNQWV6JKUPGYRQUKVKQPYKNNJCXGCNQCFGFEQUVQHCRRTQZKOCVGN[ M+UJQWNFPoVJCXGCP[RTQDNGOENGCTKPIQWVVJKUOWEJKPO[QRGTCVKPIDWFIGV RTQDCDN[D[ECPEGNKPIVJGNQYGUVTCVGFVTCKPKPIEQWTUGU CUYGoXGDGGPFKUEWUUKPI FQKPICP[YC[  %CP+IGVQP[QWTECNGPFCTUQOGVKOGPGZVYGGMVQIQQXGTVJGRQVGPVKCNUVTWEVWTGQH VJGRTQITCOCPFCPUYGTCP[SWGUVKQPUQTEQPEGTPU[QWOC[JCXG! Figure 14.8 Internal Proposal (continued ) *GKUQRGPCDQWVVJGFQYPUKFGUQH OGPVQTKPIRTQITCOUYJKEJCFFTGUUGU UQOGRQVGPVKCNQDLGEVKQPUCPFJGNRU OCKPVCKPJKUETGFKDKNKV[QPVJGUWDLGEV p0GZVUVGRUqUKIPCNUJKUUJKHVVQVJGCEVKQP RJCUGQHVJG#+&#OQFGN*GQWVNKPGUC DTKGHRNCPVQOQXGHQTYCTFCPFEQPENWFGU D[CUMKPIHQTCOGGVKPIVQIGVVJKPIU TQNNKPI Business Proposal Rubric 100 Criteria Ratings Pts Format 20 to > 16.0 pts Excellent • Proper headings spacing, paragraph breaks, and margins. 16 to 12.0 pts Very Good • Fairly good headings, spacing paragraph breaks and margins. 12 to > 9.0 pts Good Minimal errors in headings, spacing paragraph breaks and/or margins. 9 to > 4.0 pts 4 to 0 pts Fair Poor • Frequent errors Incorrect in headings headings. spacing, paragraph spacing. breaks, and/or paragraph margins. breaks, and/or margins 20 pts Content & Organization 50 to > 40.0 pts Excellent • Cogent ideas, logically developed paragraphs comprehensive content, and effective transitions 40 to > 30.0 pts Very Good Very good arrangement of ideas, logically developed paragraphs comprehensive content, and clear transitions. 30 to 20.0 pts Good • Points are supported, but more detail is required. Stronger transitions are needed. 20 to >10.0 pts Fair • Partially undeveloped or supported paragraphs. May use questionable transitions. 10 to 0 pts Poor Unfocused ideas, ineffective paragraphs incorrect content and/or non-existent transitions 50 pts Wording Grammar & Mechanics 30 to 25.0 pts Excellent Varied and effective sentence structure; concise clear, courteous. and correct language. Evidence of careful proofreading. Skillful application of mechanics and punctuation. 25 to 15.0 pts Very Good . Good sentence structure: Concise, clear, courteous, and correct language with minimal errors. Good proofreading. Errors do not interfere with comprehension and do not negatively influence the reader's 15 to >10.0 pts 10 to >5.0 pts Good Fair A moderate • Frequent errors number of errors in in sentence sentence structure structure, spelling spelling, and/or and/or word word choice. A choice. Frequent moderate number errors that may of errors, but does interfere with not interfere with comprehension or comprehension may negatively nor negatively influence the influence the reader's reader's perception perception of the of the writer. writer. 5 to 0 pts No Submission Poor sentence structure. incorrect word usage, several misspelled words and/or discourteous language. Serious errors that significantly interfere with comprehension and negatively influence the reader's 30 pts
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Explanation & Answer

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TO: Estee Lauder Companies Stakeholders
FROM: The Communication Specialist, Estee Lauder Companies
DATE: November 17, 2021
SUBJECT: Addressing the Company's Sustainability during the Recent Social and Economic
Challenges
Introduction
As a key player in the beauty industry, Estee Lauder Companies COVID-19 and its consequent
implications on the industry have affected the company. Some of the issues we have had to deal
with include but are not limited to changing consumer needs and shopping habits, supply chain,
and the cost of doing business. In response to the economic and social challenges associated with
the pandemic, the company has had to make significant adjustments to survive.
I believe there are some actions Estee Lauder Companies can take to guarantee its survival in
these tumultuous times.
Background
How the Crisis has Fundamentally Changed the Industry
In the recent past, the beauty industry experienced tremendous growth. However, COVID-19 has
introduced unprecedented challenges, forcing the organization to halt development, close some
stores, and derail the growth of the business in general. At the height of the pandemic, Estee
Lauder Companies was forced to realign its propositions, craft new ways to reach consumers and
adapt its offerings to the lockdowns across the world. The pandemic has set trends in place that
will last years from today. In addition, the crisis has demonstrated consumers' focus on wellness,
forcing the company to re-evaluate its offerings and acknowledge the role of digital works for
the survival of brands. With the uncertainty of an economic downturn and evolving consumer
habits, Estee Lauder Companies must use lessons from COVID-19 in their sustainability and
strategic plan. Some of the prominent changes we have seen in the last months include:





Wellness: consumers' p...


Anonymous
This is great! Exactly what I wanted.

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