Micheline Maynards Book The End of Detroit Analysis

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 Micheline Maynard’s book "The End of Detroit."


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The End of Detroit Analysis
Maynard paints a bleak image of the American society of narrow-mindedness and hubris
that led American car makers wrong, based on numerous conversations with industry officials.
Maynard also predicts that certain American automakers will no longer exist in their current
form in the next ten years. Those are the author's premises in this book about economic United
states history and hypothesis inside the period under analysis that perhaps the manufacturing
industry would have transformed in a couple of years, which would have been strongly affected
by technology advancement and people's lifestyle.
Author's Premise
This fact served as the foundation for the author's argument about economic history
throughout the period under consideration. The Big Three automakers in the United States have
lost nearly half of their market share to German, Japanese, and Korean brands. As a result,
Maynard writes, Detroit has already lost its grasp on most American drivers by depending on
tight distribution networks, helping to create myopia, minimizing quality, unprofessional
behavior in branding, and managerial ownership by families. Anecdotally, such circumstances
have caused the Main Players, Ford, Chrysler, and General Motors, to degrade1. Maynard
examines the situation of the automobile business in the United States, where he says that even
the typical driver can see that the Biggest Companies, Chrysler, Ford, and General Motors—have
lost their hegemony. As an automobile writer, Maynard has plenty of information from the
discussions and professional conference vignettes to tell the story of the Big Three being
reinstalled by non-American automakers who do the job better. She also associates vehicle
1

Maynard, M. (2004). The end of Detroit: How the big three lost their grip on the American Car
Market. Currency House Inc.

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consumers with individuals who are unrelated to her account. Nonetheless, this is a rich history
of the vulnerable and approaching extinction of more American species icons that revealed this
beneficial information for general manager transformation corporate governance and anyone
interested in buying an automobile.
The author accomplished the book's goal by laying forth a set of statements supported by
evidence throughout the book. For example, she created a historical backdrop about how the
manufacturing industry had already done in the past and how it had progressed as anticipated
owing to shifts in behaviors from consumers and technology improvement2. As the author stated,
Detroit-made automobiles in the United States have indeed been successful with bestseller cars.
Maynard demonstrates how the vehicle business is driven by Honda and Toyota corporations
with several examples. She went into great depth on the different causes for vehicle
manufacturers' lost domestic power, including the launch of new light vehicles and enticing
models with more distinctive features. According to Maynard, except Toyota and some other
existing models, none of the import corporations has been created to compete with Detroit
manufacturers. She also mentions Hyundai and BMW as two well-versed companies in their
sectors and has well-defined brand identities. However, Maynard reveals how foreign
corporations were much more inventive and intelligent in their attempts to find American
customers based on her discussions with top management in various car companies, both local
and international. Toyota, for example, developed automobile manufacturing in the United States
and trained local workforce, including Spanish-speaking workers who may eventually be capable
of working in Latin American Toyota plants.

2

Ibid. Maynard, M. (2004). The end of Detroit: How the big three lost their grip on the American
Car Market. Currency House Inc.

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Interpretation of the economy
In the book, Ms. Maynard also depicts a new and traditional understanding of the
economic era in question. The United States economy is deemed to be growing in all aspects of
life, as evidenced by American models' characteristics and the American way of life3. The author
of this book centered her study on the realization of a dream of the Americans in the industrial
arena, where the big three in the automobile sector are involved. According to CutcherGershenfeld, the expansion of the Automotive Sector during this era triggered a nationwide
economic revolution in the United States4. Also, the source shows that dozens of new industries
sprang up as a result. Naturally, the demand for vulcanized rubber soared. As local and state
governments began to support roadway design, hundreds of new occupations were created.
Author's statements/factual consistency
The car industry is evolving from the archetypal mass-production business to an
experienced and understanding driven, innovation industry with businesses dedicated to offering
transportation networks. Nonetheless, most policymakers and outside analysts continue to make
basic premises about the car sector in the United States, portraying it as uncompetitive and
falling behind overseas competitors. This is consistent with the author since she says meanwhile,
the Big Three have been tardy and sluggish in their response. The Big Three continued to make
problematic and inefficient vehicles throughout the board, unable to adapt as market demands
changed, and opponents outflanked them. Maynard attributes the failure to isolated and arrogant
3

Ibid. Maynard, M. (2004). The end of Detroit: How the big three lost their grip on the
American Car Market. Currency House Inc.
4

Cutcher-Gershenfeld, B. J. (2015, May 6). The decline and resurgence of the U.S. auto
industry. Economic Policy Institute. Retrieved November 16, 2021, from
https://www.epi.org/publication/the-decline-and-resurgence-of-the-u-s-auto-industry/

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business culture. The Big Three automakers doubled down on macho aesthetics and powerful
performance, arrogantly assuming their dominance would never be challenged. Their trucks and
SUVs provided a large profit margin, but they provided nothing fresh to American consumers.
Rather than improving their products, the Big Three experimented with marketing tactics such as
incentives and 0% financing.
Main Arguments from a Factual standpoint
On the contrary, the author strived to accept the premise on the American economic
history and development in rather a way that perhaps the economic growth of this beautiful
country is now in force on the majority of major American roads, and consumers who are
entirely uninterested in the automobile industry may have to agree with the Big Three's
dominance of the American automobile market. Introduced brands in Michigan included the
most prominent dealerships, which helped distribute a growing number of buyers.
Ms. Maynard carefully critiques Japan, Korea, and Germany's acquisition of American
automotive names5. This was accomplished through thorough and engaging reporting. The
author seeks to demonstrate how American companies have become more valuable to
consumers. Furthermore, the author's fundamental justification for American economic
prosperity is based on the lowest costs or more dramatic styles and performances. Similarly, the
author argues for economic growth by expanding on why U.S. corporations have been unable to
stop the continued importation of the tracks.
Ms. Maynard highlights the essential parts and difficulties of American economic growth
by stressing the positive work by demonstrating the facts about why and how Toyota and Honda

5

Ibid....


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