Southern New Hampshire University Business Model Canvas Template PPT

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Business Finance

Southern New Hampshire University


The elevator pitch was a success! Senior management believes they made the right choice in giving you the title of CIO and putting you in charge of seizing new opportunities in the marketplace.


While the pitch conveyed your good idea, it was just that: an idea. You now have to test the feasibility of your idea. However, before you create a complete business model canvas (BMC), you want to quickly identify key elements needed to take your product or service idea to market.

In doing so, you will assume that all components of the BMC are at the fingertips of your project team. For example, you will have to work with the marketing and sales departments, and perhaps outside vendors and suppliers, to promote, advertise, and sell the product or service.

The Business Model Canvas Template you complete in this assignment will serve as the groundwork for the more detailed PowerPoint slide deck you will create in Milestone Two. As with any well-executed project, a former project manager experienced in such product-to-market initiatives has agreed to assess your complete BMC slide deck, which you will submit in Module Five.


For this assignment, consider the company you have selected and the work you have completed so far to further your business idea. Then, complete the Business Model Canvas Template linked in the Guidelines for Submission section with your assumptions about the key activities for your business idea, product, or service. Specifically, you must address the following rubric criteria:

  • Value proposition: Complete the Value Proposition building block by describing the value of your business idea, such as the customer need you are satisfying or the problem you are solving.
  • Front-stage considerations: Outline the segments related to your potential customers, which include the Customer Segments, Channels, and Customer Relationship building blocks.
  • Back-stage considerations: Make initial assumptions about how your business will work. This includes completing the Key Activities, Key Resources, and Key Partnership building blocks.
  • Financial considerations: Make reasonable assumptions about the segments that will inform your profit projections. These include the Cost Structure and Revenue Stream building blocks.

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Business Model Canvas Template Key Partners Key Activities Value Proposition Customer Relationship Customer Segments [Add your assumptions here.] [Add your assumptions here.] [Add your assumptions here.] [Add your assumptions here.] [Add your assumptions here.] Key Resources Channels [Add your assumptions here.] [Add your assumptions here.] Cost Structure Revenue Streams [Add your assumptions here.] [Add your assumptions here.] Running head: BUSINESS 1 Business Logan Sharp SNHU BUSINESS 2 Introduction I will be introducing a product named MaXi wash. MaXi wash is a detergent wash basically for cleaning surfaces and ensuring high levels of hygiene within the home setup. MaXi wash will involve ingredients such as soap, enzymes, bleach, fragrance, and optical brighteners. MaXi wash will aid in various home activities such as cleaning dishes, washing bathroom and toilet surfaces and cleaning house yards. MaXi wash will be a multipurpose wash or detergent that will meet the daily needs within a home setup. The detergent will be free from excessive chemicals that can be reactive to the users; it will have minimal scents or fragrance for the dish washing and maintain high brightness standards. MaXi wash has a cleansing factor that cleans surfaces and improves appearance by a shining effect. I will utilize the locally available resources—sodium bicarbonate, water, perfume, sodium lauryl ether sulfate, water softener, and coconut diathonol (Bouassida et al., 2018). MaXi wash will serve a large population and will be recommendable for home use and institutional use. How Does it Fit in The Overall Plan of The Company? MaXi wash fits in the overall plan of the firm in several ways. Firstly, the company recently identified an advantage gap that would thrive it to greater heights. Being a cleaning product company, we saw it suitable to manufacture a detergent that would blend with the firm’s objectives—ensuring hygiene and high living standards. The firm also identified the aspect of diversification (Hernández‐Trasobares, 2020). We have been producing several cleaning products such as hand sanitizers, shower gels, and floor cares. Adding a detergent wash to the list gives the firm an upper arm through diversification. BUSINESS 3 The product perfectly fits the capabilities of the company. The firm has been manufacturing cleaning products, having introduced a detergent, it is still relevant to its goals and plan. Also, the firm can manage the product because it will be using shared materials and chemicals, managing the resource wisely. Justification For a start, I will have to accumulate at least a total of $300,000. $300,000 will cater for the ingredients purchase, first-time labor, business space or store, and the running cost such as electricity. Within 6 months, I will have begun the marketing process of introducing the product to potential customers. I will do some offer promotions within malls and shopping centers that will cost around $80,000. Later I will utilize $100,000 to produce and package the products for sale and use $20,000 to supply to other regions. Because MaXi wash will be an excellent product and I will have marketed it well in consideration of the firm’s reputation, within a year, the product will be all over the market, and I will be able to make a profit of around $400,000. The profit will have already paid for the business activities and processes such as promotion offers, supply, and management costs. The formula for calculating the Return On Investment (ROI) is to divide the net profits by the investment cost (Devarakonda, 2019). That is, $400,000-$300,000= $100,000, then divided by the investment cost—$100,000÷$300,000=0.3. Therefore, the ROI will be $100,000 for $300,000, which will be 30%. Enhancing The Mission Enhancing the business involves incorporating the business model canvas (BMC). Some key partnerships will include the government, for instance, the Safer Choice institution that will BUSINESS 4 legislate the product; other partnerships will consist of malls and online shopping platforms. The cost structure will involve the investment cost—$300,000, the running and implementation cost, and others which will total roughly $200,000. After a year, the firm will have made a profit of 30%, as the ROI shows. Some key activities include production, manufacturing, and marketing. Key resources include funds and savings. The value proposition—the best you can get. Revenue stream will consist of product sales and licensing content to the third parties; customer relationships will be through customer service and brand experience; the channels will involve the distribution and communication channels which will include online app services. The customer segments will be geographical, behavioral, and demographic (Acquier, 2019). It is how best you place and market your product in the market that promotes its growth. BUSINESS 5 References Acquier, A., Carbone, V., & Massé, D. (2019). How to create value (s) in the sharing economy: Business models, scalability, and sustainability. Technology Innovation Management Review, 9(2). Bouassida, M., Fourati, N., Ghazala, I., Ellouze‐Chaabouni, S., & Ghribi, D. (2018). Potential application of Bacillus subtilis SPB1 biosurfactants in laundry detergent formulations: Compatibility study with detergent ingredients and washing performance. Engineering in Life Sciences, 18(1), 70-77. Devarakonda, S. (2019). Calculating the Economic Viability of Corporate Trainings (Traditional & eLearning) using Benefit-Cost Ratio (BCR) and Return On Investment (ROI). Int. J. Adv. Corp. Learn., 12(1), 41-57. Hernández‐Trasobares, A., & Galve‐Górriz, C. (2020). Effects of family control on the degree and type of diversification: Empirical evidence for business groups. Thunderbird International Business Review, 62(1), 93-105.
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Business Model Canvas Template
Key Partners
Deliver team
Laundry establishments
Small scale financial partner
Dry cleaners

Key Activities
Drop off services
Renting applications
Hiring delivery pe...

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