Description
The case can be found in your ebook.
The cases in the class are important because they challenge students to have a somewhat in-depth look at a situation and apply what they have learned. You will be able to see how strategy can be applied to a situation and start to formulate your own thoughts about what the best alternatives are. Working on the cases will help you meet LO1: Understand the relationship between strategy and organizational performance, LO2: Understand and apply an important strategy concept (such as strategy process, internal and external environment, competitive and corporate strategy, corporate governance and controls) AND LO3: Critically discuss current business events.
General guidelines for the case analysis are:
1) Prepare an analysis which should be 2-3 pages single spaced and focus on answering the questions provided for the case. The questions will also be posted on Packback for discussion.
2) On Packback, all students (for every case) should be prepared to discuss the questions of the case and raise a question to be considered.
The questions for this case are:
Case 1 (Alphabet)
- How would you characterize Alphabet’s current level of diversification, and how did the organization achieve this? Do you think the firm is over diversified?
- How has the relationship between structure and corporate-level strategy at Google changed over time? How have these transitions affected the organization, and how do you think Alphabet will respond to the new structure in the future?
- Google, now Alphabet, is known for sponsoring quite a few “moonshot” projects, which are bold, risky, and typically expensive explorations into innovations that will hopefully generate value-adding products and services but that may or may not pay out in the long run. Should investors support this type of project? Why or why not?
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Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
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Alphabet's Diversification
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Alphabet's Diversification
In our current time, there exist a lot of big tech companies. One of the most known tech
companies is google which started back in 1997. Google started as a search engine developed
but, the company continued to grow and diversify, coming up with other more products. As time
went by, Google had created other products other than the search engine that it became difficult
to manage. This led to the creation of Alphabet, whose sole purpose was managing google and
its other subsidiaries. This paper looks at alphabets diversification and the strategies employed
for the company to be as it is.
Alphabet's Diversification
Google initially started as a search engine developed by two university students. With
time the company grew and eventually became one of the giant tech companies. As Google
expanded, it started providing other products such as cloud computing, video streaming services,
hardware solutions and, many other products. The growth of the Alphabet company is due to
several factors. One of those factors is constant innovation in the company.
Alphabet is one of the companies that has exhibited high levels of innovation globally.
Google has developed various tech products that are among some of the top products in their
respective niches. A good example is youtube which is one of the leading video hosting and
streaming platforms. Another innovation of google is the android operating system that is
currently...
