Main topic: ART EXHIBITION Who is our audience: - High schoolers interested in the art career - Art students college - People who are interested in art (new comers) - Artist (professionals) / appreciate art Definition of Program: - is the schedule of activities from the start of the event to its conclusion Question: What do we want our audience to get from our program? - Relaxation and learning experience with art Joey to do: Look up: mission statements/what did they do on other art programs and festivals to give an idea Objective: Group Project: Create all aspects of a program, which includes: - Selection of site and facility (J) 1min - which should include where will the event take place (site and facility) - Should be inside a building (convention center or community center or hotel) - - COLLEGE PARK, MARYLAND, UNITED STATES (Holiday Inn Washington-College Pk (I-95)) - Cite: https://search.socialtables.com/en/college-park/venues/holiday-inn-washing ton-college-pk-(i-95)/77183?premium=true Marketing (J) 1 min (Take a look at Chapter 9 Marketing the Meeting Powerpoint in Canvas) - how are you going to market the program - - Online/internet - Instagram or twitter or facebook page** - Having an ad - Physical paperwork: Posters in schools/colleges, art buildings, community centers Project management (J) 2mins - how is the program schedule going to be designed (i.e. how many days, what is happening each day, etc.), - 2 days ( friday wine and art, 21+ over, evening time : 5-9pm), saturday (12pm-5pm [relaxation/ fun art) - Friday: 21+ over wine and art (5pm- 9pm) Time: Friday Activity name Description 5pm-7pm Wine and Art 21+ Paint with an instructor while feeling inspired with liquid gold 7:00-7:30pm Relaxation/eat Eat --- while the next activity/event is on hold 7:30pm-9pm Wine and Sculpt Sculpt with clay with a spinning wheel w/ a demonstrator by creating a simple cup or vase - Saturday: Recreation of art (12pm- 5pm) - - Art demonstration relaxation/ eat Live performance - Room with canvas (range of art from amatuer to mastery art) can do art in a certain time on it Light referencement Fine art/ any type of specific art with wine ?? - - - Opening ceremony/ speech Famous artist/ guest of honor to talk to bring Closing ceremony Educational programming (J) - 2-3mins - History of art - Stress relief work/ stress technique - https://www.academyart.edu/academics/pre-college-art-experience/ - This “pre-college art experience” is targeted towards high school students who are interested/pursuing the art industry and this program will grant them the opportunity/chance to. - Art educational programming for college: scholarship - Can meet a popular guest Food & Beverage events (J) - what are the food & beverage events - - 1min Caterers for food: Bittersweet catering - Family meal packs Chicken, wild rice and mushrooms - Its $85 for one and serves up to 6 people - Beverages: starbucks Budgeting and financial planning (M) 2mins - What is the budget for the program (revenue and expenses) Task: Look at the site link and how much it will cost for 2 days Revenues Expenses Profits Financial Transaction Formula: Revenue – Expenses = Net Income (profit/loss) Technology (M) 1min - - - - Risk Management (M) 1-2 mins - - What type of technology are you going to use for the program? How to make it safe for everyone? How to prevent it. Alcohol for underage visitors Visitors with food allergies SWOT and evaluation (M) 3 mins - How are you going to evaluate the program to determine if it is a success and provide a SWOT for the event . (Details for each of the project components will be distributed throughout the semester as the related material is covered in class.) Your group is to develop all aspects for the event, which should include where will the event take place (site and facility), how are you going to market the program, who is your audience for the event, how is the program schedule going to be designed (i.e. how many days, what is happening each day, etc.), what are the food & beverage events, what is the budget for the program (revenue and expenses), what type of technology are you going to use for the program, how are you going to evaluate the program to determine if it is a success and provide a SWOT for the event . Brainstorm ideas: https://www.eventbookings.com/event-ideas/ _____________ Questions for the professor How many people show up on each day of the program? Professor’s answer: It can be 200 people each day Question for us to answer: - Are we non profit or for profit? Professor’s answer: It can be profit or non-profit, it up to us. - Profit: booths, art sold could be 10-20% given to us 
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