Bowie State University Business Web Presence Discussion Questions

User Generated

nyuhzbbq77

Business Finance

Bowie State University

Question Description

I'm working on a business discussion question and need an explanation and answer to help me learn.

A good Web site design can provide many image-creation and image-enhancing features very effectively; it can serve as a sales brochure, a product showroom, a financial report, an employment ad, and a customer contact point. An effective site is one that creates an attractive presence that meets the objectives of the business or organization. A list of these objectives, along with some examples of Web site design strategies that can help accomplish them, appears in Figure 3-5. Different firms, even those in the same industry, might establish different Web presence goals. These Web presences convey the images each company wants to project.

A key goal for the Web sites of many not-for-profit organizations is information dissemination. The Web allows these groups to integrate information dissemination with fund-raising in one location. This combination of information dissemination and a two-way contact channel is a key element on any successful electronic commerce Web site. The ACLU home page, shown in Figure 3-6, gives visitors an opportunity to learn about the organization and contribute money or join if their interests are piqued by what they see. Not-for-profit organizations can use the Web to stay in touch with existing stakeholders and identify new opportunities for serving them.

To learn more about creating a Web presence, see: http://www.knowledgeway.org/living/create_web/

Discussion Questions

1. Describe steps a company might take to ensure that its Web site created an impression consistent with its established image and brand reputation.

2. Discuss the key elements of a successful business Web presence.

3. What tips will you give Bowie State University to improve its presence on the Web?

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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

Running head: BUSINESS WEB PRESENCE

Business Web Presence
Student’s Name
Institutional Affiliation

1

BUSINESS WEB PRESENCE

2
Business Web Presence

1.

Describe steps a company might take to ensure that its Web site created an impression

consistent with its established image and brand reputation.
Online brand reputation management is something that all companies should put in mind
when creating a website. To ensure that a website has an impression consistent with its
established image and brand reputation, a few steps have to be implemented. Creating positive
content regularly can ensure that the company boosts its online presence Foroudi, P. et al, 2020).
This includes content that depicts b...

yvaqfnlfzvgu (15091)
UCLA

Anonymous
I was having a hard time with this subject, and this was a great help.

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