Imam Abdulrahman Bin Faisal University Almarai Juice Research

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ASSIGNMENT 02 Being Product Manager of (brand of your choice from the products listed below) you are given a task by the Director of Product Development to change consumer attitudes toward the company’s brand by: (a) changing beliefs about the brand; (b) changing beliefs about competing brands; (c) changing the relative evaluation of attributes; and (d) adding an attribute. Each product manager is required to choose a product from the list below. 1. Breakfast Cereal 2. Yogurt 3. Juice 4. Milk 5. Ice cream 6. Green Tea 7. Shampoo 8. Shower Gel 9. Peanut Butter 10. Soup Mix 11. Deodorant 12. Hand Sanitizer Instructions: • • • • • • Use Times New Roman font style and 12 as font size. Use 1.5 in Line and Paragraph Spacing Your answer should not exceed more than 600 words; excluding title page and references. Assignment document should be submitted in MS Word format. Include proper title page and references. Only 10% of plagiarism is allowed, excluding reference. Hint: To answer the given scenario, read the Chapter 06 (Consumer Attitude Formation and change).
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600 words
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Running head: ALMARAI

1

Almarai juice
Student’s name
Institutional affiliates
Course
Date

ALMARAI

2
Almarai juice

Just like most companies that have dealt drinks, Almarai has also had its share of
challenges. There have been so many companies that sell juices that are not legit, which is why
people have lost trust in packed juice. Almarai Juice is one of the healthiest juices available in
Saudi and neighboring countries, yet people have been very skeptical about purchasing it for
various reasons.
Beliefs about brand
One of the reasons that most people give is that the juice has a lot of additives. A larger
percentage of people would rather buy cheap...


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