Price and Channel Strategy, marketing assignment help

Content Type

User Generated

User

RET2015

Subject

Business Finance

Description

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft^® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Unformatted Attachment Preview

Price and Channel Strategy Grading Guide MKT/571 Version 9 Marketing Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Price and Channel Strategy Grading Guide MKT/571 Version 9 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Price and Channel Strategy Grading Guide MKT/571 Version 9 Individual Assignment: Price and Channel Strategy Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. The assignment is to build a pricing strategy that incorporates channel power and is part of the overall marketing plan. It has been designed to be a short overview on purpose: The concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here: • Price and Place/Distribution: o Distribution Strategies o Channels, Mass, Selective, Exclusive o Positioning within channels o Dynamic/Static Pricing Strategies o Channel tactics (Pricing) o Daily pricing, promotion pricing, List pricing The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. Writing Guidelines The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Met Comments: 3 Price and Channel Strategy Grading Guide MKT/571 Version 9 Writing Guidelines Met Partially Met Not Met Total Available Total Earned 3 #/3 10 #/10 Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4
Purchase answer to see full attachment

Tags: Price and Channel Strategy Marketing 571

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Hello! I have uploaded the answer to this question. Please have a look at it and get back to me in case of anything. Thanks.

Running Head: PRICE AND CHANNEL STRATEGY

Price and Channel Strategy
Name
Institution
Date

1

PRICE AND CHANNEL STRATEGY

2
Introduction

There is no benefit of setting competitive prices if the product cannot reach the consumers
because then, there will be no sales made. Therefore there is a need for effective and efficient
distribution strategies. All the component of the marketing mix is interrelated and must all be given
equal consideration when doing a marketing plan. This paper discusses Procter and Gamble
Company pricing and placing plan. Product pricing, as well as distribution, must be thoroughly
outlined in the marketing plan to ensure company growth. Procter and Gamble face stiff
competition from a number of competitors and must, therefore, maintain an effective and efficient
pricing and distribution strategies to stay relevant in the market.
Pricing Plan
Research has shown that most marketers consider pricing the most important P among the
marketing 4-Ps because it is the only one that results in revenue generation (Singh, 2012; Borden,
1984). All the other 3-Ps is costs to a business. However, revenue generation without proper
control on costs can lead to lower profits which in turn result in slow...