Description
Read Case 1-3 Coke and Pepsi Learn to Compete in India, then address the following questions http://verapetrovna.com/wp-content/uploads/2017/12/Coke_and_Pepsi_Learn_to_Compete_in_India.pdf)
This assignment focuses on environmental cultural approach to international marketing.
1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India.
a) What speci?c aspects of the political environment have played key roles?
b) Could these effects have been anticipated prior to market entry?
c) If not, could developments in the political arena have been handled better by each company?
2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What bene?ts or disadvantages accrued as a result of earlier or later market entry?
3. Which of the two companies do you think has better long-term prospects for success in India?
textbook Baack, Daniel W., Czarnecka, Barbara. & Baack, Donald. (2019). International marketing (2nd Edition) Sage Publications, Ltd. Print ISBN 978-1506389219eText ISBN 978-1526463104
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
.المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
College of Administrative and Financial Sciences
Assignment 3
Deadline: 04/12/2021 @ 23:59
Course Name: Organizational Behavior
Student’s Name:
Course Code: MGT301
Student’s ID Number:
Semester: 1st
CRN:
Academic Year: 2021/2022 G
For Instructor’s Use only
Instructor’s Name: Dr. Hanen Louati
Students’ Grade: 00/ 05
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented; marks may be
reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered
1
Define the impact of company's culture, structure and design can have on its organizational
behavior. (CLO3)
Assignment 3
Reference Source:
Textbook:Colquitt, J. A., LePine, J. A., & Wesson, M. J. (2019). Organizational behaviour: Improving
performance and commitment in the workplace (6th ed). Burr Ridge, IL: McGraw-Hill Irwin.
Case Study: -
Case: Delta / United
Please read the case “Delta / United” from Chapter 16 “ORGANIZATIONAL CULTURE” Page:
- 533 given in your textbook – Organizational behaviour: Improving performance and commitment in
the workplace (6th ed). by Colquitt, J. A., LePine, J. A., & Wesson, M. J. (2019) and Answer the
following Questions:
Assignment Question(s):
1. Why is an organization's culture perhaps the most evident during crisis situations? (1.25 Marks )
(Min words 150-200)
2. What causes companies like Delta and United to become so different in regard to organizational
culture? (1.25 Marks ) (Min words 150-200)
3. What will it take for United to overcome its culture that has been built up over such a long period
of time? (1.25 Marks ) (Min words 200)
Part:-2
Discussion questions: - Please read Chapter 16 “ORGANIZATIONAL CULTURE” Carefully
and then give your answers based on your understanding.
4. Have you or a family member worked for an organization that you would consider to have a strong
culture? If so, what made the culture strong? Did you or they enjoy working there? What do you think
led to that conclusion? (1.25 Marks ) (Min words 200-300)
Important Note: - Support your submission with course material concepts, principles, and theories
from the textbook and at least two scholarly, peer-reviewed journal articles.
Due date for the submission of Assignment:- 3
• Assignment-3 should posted in the Black Board by end of Week-11.
• The due date for the submission of Assignment-3 is end of Week-13.
Answer:
Delta and United Case Study
Question One
The culture of an organization defines the appropriate way to conduct or behave within an
organization. The culture comprises shared values and beliefs created and implemented by leaders and
then reinforced and communicated through different methods, and in due course, shaping employees’
behavior, perceptions, as well as understanding (Joseph & Kibera, 2019). Organizational culture is
ofte...